Can you believe I used to think bargain bin underwear was just as good as name brand?
Boy was I wrong!
The day I slipped on my first pair of Pact undies was a total game changer.
It was like angels singing – my bum had never been so comfortable! Now I’m a total Pact fangirl.
But then my wallet started screaming.
As much as I love Pact, filling my top drawer with their $16 undies was going to bankrupt me.
There had to be more affordable options out there, right?
Turns out there are tons of brands making super cute and comfy undies and tops for a fraction of the Pact price tag.
Let me introduce you to my new obsessions:
Boody
If you like the eco-friendly vibe of Pact, definitely check out Boody. Their undies are made from bamboo viscose that feels silky soft and lightweight against your skin.
I was worried the material would be swampy, but it’s actually very breathable and moisture-wicking.
No more uncomfortable chafing or sticky sweaty feeling! The bamboo fabric is also antimicrobial, so it resists odor even on hot sweaty days.
I can wear their bikini style undies all day long with zero discomfort. Boody is also great for sensitive skin – no itching or irritation from scratchy lace or rough elastic bands.
And the undies won’t lose their shape or ride up no matter how much you wiggle and jiggle! The waistband lies perfectly smooth under tight dresses.
Lively
Lively is a new brand that has totally captivated me.
Their Mesh Cafe Boyshort is so sultry and stylish – it’s the perfect mix of comfy cotton and skin-baring sheer mesh panels. I feel so sexy wearing them under a skirt or dress for a hot date night.
The mesh adds a little spice while the cotton keeps everything in place. The floral lace trim is so feminine and chic too.
And Lively’s bralettes are to die for! The Plunge Bralette has removable padding so you can adjust the coverage.
It provides just enough lift and support without being restricting. The lace detailing makes me feel feminine but still supported enough for all day wear.
I honestly forget I’m wearing a bra sometimes – it’s that comfortable! This brand is quickly becoming my go-to for underwear that is equal parts sultry and comfortable.
MeUndies
MeUndies were one of the original underwear subscription services, and they’ve only gotten better over time.
I’m obsessed with their prints – avocados, sushi rolls, googly eyed monsters, and even The Office references!
They add a quirky fun vibe to my underwear drawer. The fabrics are so soft even after multiple washes.
I’m currently loving their high waisted cheeky briefs – they provide ample coverage while still making your butt look perky and cute. The waistband hits at just the perfect spot for pairing with high-waisted jeans or shorts.
I also appreciate how inclusive their size range is. They have extended sizing all the way up to 4X, which can be hard to find from certain brands. MeUndies makes getting dressed every morning so much more fun!
Parade
If you’re on the hunt for silky smooth undies in all the colors of the rainbow, try Parade. They use sustainably sourced fabrics like recycled polyester in their manufacturing process.
I’m currently loving their thong style made from ultra soft modal spandex.
It completely disappears under clothes while still providing full booty coverage – no more pesky panty lines! The wide lace waistband ensures nothing digs in or pinches my sides.
And the fabric is so resilient – no sagging, bagging, or losing its shape over time.
Feel good supporting an eco-friendly brand and feel fabulous wearing their cheeky cuts. It’s a win-win for your bum and the planet!
Natori
Natori’s Bliss Perfection underwear changed my panty game forever. They feature a wide lace waistband that lies completely flat under clothes. N
o more rolling, pinching, or squeezed muffin top! The bootyhugger fit has just the right amount of stretch to contour your cheeks perfectly.
And they use targeted shaping zones with smoothing technology to avoid VPL, even when wearing leggings! I can totally see why these are called “perfection” panties.
While they are more pricey than some other brands, the quality is well worth the investment. Treat yourself to at least one pair – you won’t be disappointed!
Lunya
Lunya uses a special washable silk fabric in their underwear that feels luxuriously soft and cool against the skin.
Pure silk would be too delicate, but their blend of modal and silk is perfectly resilient. I love the sheen of the fabric – it makes basic undies feel so much more special. The Silk Trim High Waist briefs are my favorite.
They sit just above my belly button for a stylish retro vibe. And the contrasting silk waistband lace detail makes me feel like royalty.
Their silk also has natural temperature regulating properties. These undies are so comfy when it’s hot out.
Lunya has converted me into a true silk panty believer – upgrade your bottom drawer and treat yourself to their luxurious styles!
Calvin Klein
You really can’t go wrong with a classic like Calvin Klein underwear. This iconic brand has been around for decades for good reason.
Their fabrics retain softness wash after wash, year after year. I still have CK undies from high school that I reach for regularly! My ride or die is their Modern Cotton stretchy bikini underwear.
The thick waistband and substantial cotton gusset provide full coverage and a flattering, wedgie-free fit.
CK underwear molds perfectly to your natural shape. You can easily stock up on all your basics when they have sales, which they usually do at the start of each season. Get yourself some iconic underwear!
Hanky Panky
Another underwear brand that’s stood the test of time is Hanky Panky. They completely revolutionized the thong market back in the 70’s.
I love their signature stretch lace fabric – it has the perfect balance of give and support.
Their original rise thong provides cheeky coverage while preventing uncomfortable binding, pinching or digging.
The lace detailing makes you feel oh so feminine and sultry. Yes, Hanky Panky is pricier than drugstore options.
But the difference in quality and comfort is astounding. No more scratchy elastic or poorly stitched seams! Invest in at least one of their thongs for days you need a confidence boost.
Knix
If you need leakproof underwear, Knix has you covered. They make special undies with technology to help absorb light bladder leakage or period leaks. We’ve all been there – you sneeze too hard or your period shows up early.
But Knix underwear saves you from embarrassment and ruins clothes. The ingenious material doesn’t feel sweaty or get stinky like disposable pads. And the undies themselves come in so many cute cuts – high waisted, thongs, and boy shorts.
Knix even makes wireless bras, swimwear, and workout clothes featuring their special leakage-blocking fabric. No more stressing about leaks or stains – you’ve got back up built right into your undies!
Amazon Essentials
For affordable cotton basics on a budget, I swear by Amazon Essentials underwear. A 5 or 10 pack of bikinis or hipsters is less than $15 – you can’t beat prices like that! The fabric is a stretchy cotton jersey material.
Not as luxe feeling as modal or silk blends of course. But for the price, the quality is decent and they hold up well to washes. I keep ES undies in stock for things like working out, sleeping, or wearing during my period.
Don’t expect anything fancy – these are your standard cotton briefs in an array of neutral colors. But they get the job done when you need basic coverage on a budget!
Jockey
Jockey makes so many diverse styles – boyshorts, French cuts, thongs, bikinis. It’s awesome to find an iconic underwear brand that has options for any preference. Their tactel nylon and spandex blend feels super smooth and stretches well without losing its shape.
The fabric is also moisture-wicking so you stay dry down there all day. I wear their Skimmies slipshorts under dresses for a sleek silhouette – no lines or anything showing through! The laser cut edges lay flat too.
For a basic everyday cotton panty, their Elance bikini briefs are my go-to. The thick waistband and double-layer gusset provide full coverage front and back. Jockey undies stand up to even the toughest washing conditions while retaining their soft comfy feel for years.
Fruit of the Loom
Fruit of the Loom is another heritage cotton undies brand that gets the job done. Their tag-free briefs with a touch of spandex stretch to move with your body. The comfort flex waistband prevents pinching and binding in the hips.
While the fabric itself is on the thinner side, I haven’t had issues with holes or fraying. And FoL undies retain their shape wash after wash. For the price, you really can’t beat them. I wear their boyshorts when I want something basic with a little more coverage.
And their hipsters work well under low cut pants or for days when I’m feeling a bit bloated. Affordable, comfortable basics that cover your bases – that’s Fruit of the Loom in a nutshell!
Wacoal
If you want lingerie-style everyday undies, treat yourself to Wacoal. This luxury brand uses decadent lace and elegant color palettes for undies that make you feel feminine from the inside out. The lace is soft and seamless, so you don’t have to sacrifice comfort.
And the picot trimmed waistbands add a delicate detail. Wacoal also has high tech fabrics that feel silky smooth against the skin and won’t lose their shape. Splurge on a lace thong or cheeky boyshort when you need an extra dose of confidence.
The luxury feel of Wacoal underwear just enhances your mood. When you feel good underneath, it shows on the outside!
Target
At Target, you can find just about any style of undies for less. Look for their Auden line for modern fabrics like breathable modal and sleek silhouettes with lace detailing. The Hiphugger underwear provides full coverage in a modern cut.
And the Cotton Bikini Multipacks are perfect for stocking up on basics. Target’s Stars Above sub-brand has cozy basics like boyshorts in plush modal blends.
I also love their seamless thongs and cheekies – totally invisible under clothes! Target makes it easy to keep your underwear drawer stocked with lots of options in style, fabrics, and price points – all in one place!
Aerie
Aerie undies are so freaking soft – it’s like they’re made from clouds! They have tons of cute prints and colors to choose from, like their signature Americana collection with flag prints and retro inspired silhouettes.
I’m obsessed with their full coverage briefs, which provide a little extra fabric in the back for a flattering fit.
They also have a Cool Cotton line made from ultra breathable fabric, perfect for hot summer days. I just got 5 pairs of their boybriefs with lace trim for only $25 on sale! At prices like that, I can load up on all the perky patterns and colors I want.
Another reason I love Aerie is their commitment to unretouched models and inclusive sizing. They have an amazing size range from XXS-XXL and show real women with real bodies. It’s so refreshing to see brands embrace that underwear model dreams come in all shapes and sizes!
They also have some of the cutest loungewear like bralettes and sweatshirts. I basically live in their Real Me crossover leggings – they make my butt look fantastic and are so soft! For PJ sets and lounge basics, Aerie can’t be beat.
And don’t get me started on their swimwear! From cute high waisted bikini bottoms to sporty one pieces and everything in between, they have fabulous options for hitting the beach or pool. I always get compliments when I wear their strappy back one piece suits.
One tip with Aerie undies – take advantage of their frequent sales and promos. They run specials like 10 for $35 or 50% off clearance all the time. Sign up for their email list so you never miss a good deal!
prAna
If you’re all about yoga pants that feel like a second skin, prAna is your go-to brand. Their commitment to sustainable materials and fair labor practices is as flexible as your favorite yoga pose.
For instance, they use organic cotton in their clothing, reducing the use of harmful pesticides and promoting soil health. Plus, prAna has partnered with Fair Trade Certified™ factories to ensure that workers are paid fairly and work in safe conditions.
One standout piece from prAna is their Revere Short. Made from a blend of organic cotton and recycled polyester, these shorts not only look great but also contribute to reducing waste and promoting responsible farming practices.
Thought
Thought clothing is perfect if you’re after that effortless, bohemian look. They specialize in bamboo clothing that’s as soft as a cloud.
Thought believes in transparency and provides detailed information about the materials used in their products, so you know exactly what you’re wearing.
An example of their commitment to sustainability is the Carissa Jumpsuit. It’s made from organic cotton and bamboo, creating a comfortable and breathable outfit.
By choosing Thought, you’re not only adding a chic piece to your wardrobe but also supporting a brand that values eco-conscious fashion.
EILEEN FISHER
EILEEN FISHER is a brand that combines timeless style with sustainability.
They are known for using organic fibers, recycled materials, and their “take-back” program that encourages customers to return old pieces for recycling.
Take the Organic Linen Delave Notch Collar Jacket, for example. Made from 100% organic linen, it’s not only elegant but also environmentally friendly.
EILEEN FISHER ensures that their products stand the test of time, both in terms of fashion and sustainability.
Reformation
Reformation is all about making eco-friendly fashion accessible. They use sustainable fabrics like Tencel and prioritize eco-friendly manufacturing processes.
Reformation even provides a “RefScale” for each product, showing its environmental impact compared to conventional counterparts.
The Georgina Dress from Reformation is a stunning example. It’s made from Tencel, which is derived from renewable wood sources. You can be glamorous while reducing your fashion footprint.
The Nomadic Volley Boardshorts exemplify their commitment.
These shorts are made from recycled polyester and organic cotton, making them perfect for beach lovers who care about the environment.
Amour Vert
Amour Vert means “green love” in French, and they live up to the name. Their pieces are made with eco-friendly materials, and they plant a tree for every T-shirt sold.
Check out the Elena Wrap Dress, crafted from Tencel, a sustainable fabric derived from wood pulp.
Kotn
Kotn focuses on high-quality basics made from ethically sourced Egyptian cotton. Their Boxy Crew Tee is soft, durable, and created with transparent and fair practices, from seed to shelf.
Mara Hoffman
Mara Hoffman’s designs are vibrant and eco-conscious.
They use organic cotton, Tencel, and other sustainable materials. The Extended Tara Dress showcases their commitment to sustainable, colorful fashion.
People Tree
People Tree is a pioneer in sustainable fashion, using organic cotton and Tencel. The Rosamund Dress is a beautiful example, showcasing ethical craftsmanship and timeless style.
Threads 4 Thought
Threads 4 Thought offers a range of sustainable activewear and everyday wear.
The Vintage Wash Jogger is made from organic cotton and recycled polyester, combining comfort and sustainability.
Toad&Co
Toad&Co is committed to sustainability, using eco-friendly materials like organic cotton and Tencel. The Windsong Long Sleeve Dress showcases their eco-conscious approach to style.
United By Blue
United By Blue is not only fashion-forward but also environmentally conscious.
For every product sold, they remove one pound of trash from oceans and waterways. Check out their Hideaway Hemp Short, made from sustainable hemp and organic cotton.
