Let me tell you about the time I stumbled into a Roxy store on vacation a few years back.
I was dazzled by all the colorful bikinis, breezy maxi dresses, and effortlessly cool accessories.
But when I saw the price tags, I about choked! No way was I spending $80 on a swimsuit or $200 on a pair of sandals.
What was a girl on a budget to do?
That’s when I made it my mission to find cute boho brands that wouldn’t blow my vacation budget.
And along the way, I uncovered some absolute gems.
From swimsuits to sunnies, here are my top go to brands that will fulfill your Roxy fashion fantasies without draining your debit card.
Billabong
Fellow surfers and beach babes know that Billabong is a classic. Like Roxy, they started out creating quality surf gear before expanding into stylish clothing and accessories.
Their dresses, swimwear, and coverups have that same breezy, beachy vibe as Roxy for about the same price point.
One of my favorite things about Billabong is that they offer swimsuits in so many different styles – you can find everything from sporty athletic bikinis to retro high-waisted bottoms. I especially love their crochet bikini tops and lacey one-piece suits.
The detailing gives their swimwear a boho vibe that feels special but is still totally wearable for getting active at the beach or pool.
Billabong also has a ton of beach coverups like kimonos, caftans, and dusters made out of light, flowy fabrics. They’re perfect for throwing over your suit when you want a little more coverage walking around near the shore.
I also love their selection of maxi dresses – they have tons of beautiful floral prints and they use super soft jersey material that doesn’t cling.
Accessories are another area where Billabong really shines. They have stylish floppy sun hats, beach totes, and sandals that complete your whole bohemian look.
The prices are very similar to Roxy – right in that $50 – $100 range for most items. So you get the same quality and style without paying the premium Roxy price.
Hurley
Hurley’s surf-inspired styles have a sportier, edgier feel than Roxy. Their mix of swimsuits, tops, shorts, and accessories are perfect for adventures by the waves. I especially love their rash guards and board shorts for chasing some gnarly waves without a wardrobe malfunction!
If you’re looking for durable athletic swimwear, Hurley has some amazing options. They use performance fabrics that are designed to withstand hours of surfing, swimming, or paddleboarding. I especially love their one-piece suits – the thick straps stay put no matter how much you’re moving around out there in the waves.
They also have bikini and tankini options for women who want more coverage when they’re playing in the water. I’m obsessed with their mix-and-match tops and bottoms because you can get the perfect fit. The patterns are bold and colorful but still sophisticated.
And Hurley isn’t just about swimwear – they have a great selection of coverups, shorts, hoodies, hats, and bags too. I live in their water-resistant zip up hoodies after I get out of the water because they keep you warm without weighing you down. Their shorts are made from recycled water bottles if you’re trying to shop sustainably.
The price point at Hurley tends to be a bit higher than Roxy since the products are so performance driven. But you can often find sales on last season’s items. Or you may decide to invest in fewer pieces you’ll wear over and over again for surf days and beach trips.
Tommy Bahama
Channel tropical vibes with Tommy Bahama’s collection of dresses, swimsuits, coverups, and accessories. Their aesthetic brings major Hawaiian shirt energy with floral prints and breezy fabrics. It’s the perfect brand for a laidback beach vacay or summer cocktail hour.
If you’re planning a tropical getaway, Tommy Bahama should absolutely be your first stop for vacation outfits.
Their island-inspired prints and fabrics will have you feeling the Jamaican vibes even if you’re just hitting up the Jersey shore. I especially love their kimono coverups and maxi dresses – the flowy silhouettes keep you cool in the heat.
One thing that Tommy Bahama does so well is dresses you can wear from the pool to dinner and everywhere in between. They use soft jersey knits, lightweight linen, and breathable cotton fabrics so you stay comfy whether it’s hot out or an air conditioned restaurant. The cuts are flattering but still loose and breezy.
And you can’t forget the swimsuits and coverups! Their one-piece suits have retro pinup inspired silhouettes with fun details like contrast stitching and unique hardware accents.
The bikinis are on the cheekier side, so be prepared to show a little skin poolside. And they have tons of breezy caftans, kimonos, and dusters to keep you covered up in style when needed.
The pricing at Tommy Bahama is comparable to brands like Roxy – you’ll usually pay around $100 for a swimsuit or coverup. But the quality and details are worth it for me because their pieces really do last over multiple vacations. And they always have sales where you can score pieces for 30-50% off.
Volcom
Volcom is like the edgier younger sister of Roxy. They’re all about chasing waves, snowcapped mountains, and whatever adrenaline rush comes their way. I’m obsessed with their swimsuits, hoodies, tanks, and shorts to live out my sporty spice dreams.
One thing I love about Volcom is that they make swimsuits for babes who want full coverage.
So many surf brands assume we all want cheeky bottoms, but Volcom caters to athletic babes who prioritize performance over flash. They have a ton of sporty one-piece suits along with swim shorts and rash guards.
Their prints and colors also have more of an edgy, punky vibe than many mainstream surf brands. You’ll find black bikinis with white skull prints, bright neons instead of pastels, and graffiti-inspired graphics. It’s sporty surf style with a rebellious twist.
And while Volcom is known for swimwear, they make clothing for all aspects of an adventurous lifestyle. Their hoodies, tanks, tees, and shorts work just as well for bonfires as they do for hitting the slopes or catching waves. I also love their beanies, flannels, and pullovers when the weather cools down.
Pricing is very similar to Roxy – expect to spend $50-$100 for most pieces. I’ve found their clothes really hold up well to wear and tear given how sporty and adventurous their customers tend to be.
So you get great value for what you pay. And be sure to check for sales around the holidays and before summer starts.
Rip Curl
Another surf-centric brand, Rip Curl offers quality athletic swimsuits, rash guards, and snow jackets. Their higher performance fabrics and fits equip you to take on the waves, slopes, or any adventure. Plus, their girly colors and prints add style to the equation.
Rip Curl is the brand to know if you’re serious about surfing or other watersports. Their wetsuits, rash guards, and swim tops are designed to withstand hours in the ocean.
I love their one-piece suits with UPF protection to prevent burns while catching waves. The fits are designed specifically for surfing so you never have to worry about losing a top mid-wave!
They also have super cute ruffled bikini tops and bottoms if you want something girly but sporty for hanging out beachside. I’m obsessed with their cheeky bottoms with ruched details on the rear – so cute but still secure enough for swimming and surfing.
And while their swimwear is top-notch, Rip Curl is about more than just bikinis. They make quality athletic wear like hoodies, joggers, tanks, and tees to wear before and after your adventures.
Their outdoor jackets are also incredible if you like snowboarding or winter sports. The bright colors and prints add style while the performance tech keeps you warm and dry.
The prices at Rip Curl tend to be on the higher end, comparable to name brands like O’Neill and Roxy.
But the longevity and performance you get from their swim and snow wear makes it worth the investment in my book. And you can usually catch end of season sales for major discounts on last year’s items.
Lole
This Canadian brand makes athleisure wear and swimsuits from sustainable fabrics. They’re all about feel-good fashion to power you through yoga, a day at the beach, or brunch with the girls. I love their swimsuits, tanks, leggings, and coverups for an eco-friendly take on that SoCal style.
If you love Roxy’s laidback vibe but want to shop greener, Lole needs to be on your radar. Their swimwear and athletic apparel is made from recycled materials like plastic, nylon, and polyester. It’s a super easy way to reduce your environmental impact with the clothes you wear.
And even though they focus on sustainability, the style and quality are still top-notch. Their bikini tops and bottoms have fun cut-out details, dainty hardware, and gorgeous floral prints. They also make athletic one-pieces perfect for swimming laps or chasing waves.
Beyond swim, I’m obsessed with their leggings and sports bras for yoga, spin, or barre class. They use antimicrobial fabrics that keep you feeling fresh during sweaty workouts. And their breezy tanks and coverups work great for beach days or wearing around the house.
Lole’s prices are similar to Roxy since you’re paying for the eco-friendly fabrics and manufacturing. I’ve found their clothes really hold up well over time so it’s worth investing in quality pieces. And they often run sales where you can stock up on fundamentals like leggings and sports bras at a discount.
Quiksilver
Roxy’s brother brand Quiksilver shares that same chill, beachy DNA. The brand began by making surfboard shorts and gear for dudes before launching a women’s line. Their mix of dresses, swimsuits, tanks, shorts, and tees has that carefree SoCal vibe we all crave.
Quiksilver is definitely the place to shop if you want to match your boyfriend or guy friends while hanging out beachside.
Their women’s styles take inspiration from their classic men’s boardshorts but with cute feminine tweaks. I love their high-waisted bikini bottoms and their short-sleeve rash guards for chasing waves.
They also have tomboy-chic styles like oversized graphic tees, hoodies, and trucker hats that feel borrowed from the boys. I like pairing their tees with cutoffs or a maxi skirt for an outfit that’s weekend-ready. And their floral sundresses have those same chill surfer vibes but in a girly silhouette.
Quiksilver’s accessories are also stellar for finishing off your beach look. They have old-school style flip flops along with bucket hats, tote bags, and retro sunglasses.
And their pieces layer together perfectly – rock a rash guard with board shorts and a trucker hat for easy waveside style.
Pricing is very affordable at Quiksilver, especially if you catch end-of-season sales. Their classic silhouettes and straightforward designs mean you can get tons of wear out of pieces without breaking the bank. Expect to spend $30-$60 for most tops, bottoms, and dresses.
Religion
A British brand, Religion has all the festival fashion inspo your boho heart desires. Their tops, dresses, kimonos, shorts, and swimwear feature eclectic prints, embroidered accents, and breezy silhouettes. It’s hippie chick fashion with plenty of wow factor.
If you love Coachella-inspired style but want something you can actually wear day-to-day, Religion is about to be your new go-to.
They take bohemian elements like crochet, fringe, embroidered accents and make them feel totally wearable. I especially love their maxi dresses with handcrafted details.
Religion’s swimwear also delivers summer festival vibes with high-waisted bottoms and crochet bikini tops you won’t find anywhere else. And they have tons of kimonos, caftans, and dusters that make perfect poolside coverups.
The colors and prints are also bold and funky – think tropical fruits, abstract patterns, and tie dye in bright hues. It’s playful free-spirited style that always makes a statement. And the details like pompoms, lace, and beading elevate basic pieces into works of art.
Pricing is surprisingly affordable given the amount of detail that goes into each piece. You can usually get dresses for $60-$80 and most tops and bottoms for $30-$50. Just be wary of dry cleaning bills for items that need special care. But it’s worth it for stand-out boho style that turns heads.
Sanuk
When I think of Roxy, I think of stylish sandals and flip flops for strolling the beach. Sanuk makes the comfiest sandals ever that are perfect for the sidewalk or shoreline. I can walk for miles in their yoga mat-inspired soles and fun straps.
One thing that sets Sanuk apart from other sandal brands is how incredibly comfortable they are. That’s because they’re designed with something called Happy Foam – it molds to your feet like a yoga mat for all-day wearability. My Sanuks truly feel like I’m walking on a cloud.
And while the comfort is top-notch, the styles are really cute too. They have everything from boho-chic beaded sandals to funky patterns printed on their classic Yoga Sling silhouette. I especially love their sandals with colorful criss-cross straps or breezy cut-out details.
Sanuk also makes flip flops that are perfect for the beach or pool. They have standard styles along with options with wider straps and footbeds if you need more support. And they come in fun tropical prints as well as basics like black and white.
The price point is very affordable, with most Sanuk styles coming in around $35-$55. Given how incredibly comfortable they are and how long my pairs tend to last, I think they’re an amazing value for the cost. And you can often catch sales around the start of summer for deals on sandal season must-haves.
Suits Me
Get a sleek one-piece or bikini without blowing your vacation budget at Suits Me. Their swimsuits are designed for real women’s bodies, so you’ll feel confident catching some rays. And the prices are gentle on your wallet too!
If you love the look of high-end swimsuits but hate the outrageous price tags, Suits Me has you covered. Their mix-and-match bikini tops and bottoms along with chic one-pieces have a luxurious look and feel without the cost. Everything is under $100 – most suits are between $50-$75.
And the quality rivals expensive designer brands despite the affordable pricing. The fabrics have stretch and recovery to flatter your shape. Mix-and-match options make it easy to dial in the perfect fit. And thoughtful design features like tummy control panels and underwire bust support provide comfort and coverage exactly where you want it.
The styles are also on-trend with options like belted one-pieces, cut-out swim tops, and retro high-waisted bottoms along with sporty athletic silhouettes.
The patterns are fun and lively, ranging from fresh florals to bold abstract prints. Everything you need for a stylish beach vacay without blowing your budget.
Hollister
Yes, Hollister is back and better than ever! They’ve expanded their Cali cool styles beyond distressed jeans. Now you can snag cute dresses, swimsuits, shorts, and tops without feeling stuck in the early 2000s. Plus, you can often score pieces on sale for less than $25.
I’ll admit, I used to associate Hollister with overly scented stores and ultra low-rise jeans. But they’ve seriously stepped up their style game while still keeping prices affordable for teens and young adults. Here’s what you need to know about the new Hollister:
Swimwear – Hollister has super cute and trendy bikini tops, bottoms, and one-pieces. The patterns are fun like tropical prints, gingham checks, and embroidered florals.
Silhouettes range from sporty athletic to retro pin-up styles. And they’re designed to fit and flatter a wide range of body types.
Dresses – From caftans to fit and flare sundresses, Hollister delivers stylish options for the beach, date nights, or summer parties. I especially love their wrap dresses made from lightweight jersey that drapes beautifully. The prints are youthful and playful.
Shorts – Hollister shorts come in so many cute styles, from cuffed denim cutoffs to breezy linen joggers. The cutoff options offer the perfect amount of cheekiness without being overly risqué. And they have high-waisted silhouettes for a retro feel.
Tops – You’ll find all the crop tops, tanks, and tees you could want at Hollister. Their cropped tee selection is especially good for showing just a peek of midriff. Styles range from basic to graphic prints, knit fabrics, and sleeveless button-ups.
The prices are super affordable, with most pieces under $50. Bikini tops and bottoms are usually $25 or less.
Shorts, tanks, and tees can be scored for $15-20 on a good sale. So you can stock up on tons of playful warm weather essentials without breaking the bank.
PacSun
PacSun will fulfill all your white girl summer fashion dreams for way less than Roxy. Stock up on swimsuits, shorts, tanks, sandals, accessories, and more with their budget-friendly prices. I love their in-house brands like LA Hearts for the prime boho vibes.
As a California-based brand, PacSun truly has the laidback SoCal style dialed in. They offer cute flirty dresses, swimsuits, denim shorts, off-the-shoulder tops, and more to give you that effortlessly cool beach babe look.
One of my favorite parts of PacSun is the mix of premium and affordable brands all in one place. You can splurge on Free People or Kendall + Kylie while also snagging deals from their inexpensive house brands. I especially love LA Hearts for everything from graphic tees to dainty jewelry at crazy low prices.
The swimwear selection at PacSun is top-notch. You’ll find sporty athletic styles along with dainty florals and retro pin-up silhouettes. The bikini tops and bottoms mix-and-match so you can customize your perfect fit. And they have supportive one-pieces as well as cheeky Brazilian cuts.
Beyond apparel, PacSun is my go-to for layering on necklaces, stacking rings, hoops, and other fun accessories. Their selection is always on-trend with everything you need to take your look up a notch. And the prices won’t break the bank – you can stock up on armfuls of bracelets for less than $50.
Rip Curl
Rip Curl started by wetsuits and surf gear in Australia before launching their clothing line. So you know their swimwear and coverups can stand up to the surf and sand. I especially love their cute one-piece suits with some extra sass.
Rip Curl practically invented the modern wetsuit, so it’s no surprise their swimwear is top-notch for riding waves. Their one-piece suits have bonded seams, reinforced straps, and compression fits to keep everything in place while you shred. The patterns and colors are bright and funky so you stand out in the lineup.
And when it’s time to relax beachside, their bikinis deliver cute flair with all the athletic support you still need. I love the push-up halter tops that accentuate your curves tastefully. And they have cheeky bottoms with ruched details on the rear that are flattering and secure for swimming.
Rip Curl also makes super soft coverups like short kimonono-style wraps and lightweight button-down shirts. They’re perfect for keeping the sun off while still showing your cute suit. I also love their floppy hats with chin straps so they won’t blow away in beach breezes.
The price point is similar to Roxy since you’re paying for high-performance fabrics and construction in their swim pieces. But the quality is built to last multiple seasons of wear and tear. And the styles stay on-trend year after year so your suit never really goes out of fashion.
O’Neill
Like Quiksilver, O’Neill started out making surf gear for dudes before launching a women’s line. Their mix of dresses, swimsuits, tanks, shorts, and tees has that carefree SoCal vibe we all crave.
If you’re looking for swimsuits with sporty performance and feminine flair, O’Neill is an amazing one-stop shop. Their bikini tops provide support for active days playing beach volleyball or swimming laps. And they have cute details like contrast stitching, hardware accents, and lattice-style straps.
They also make stylish one-piece suits perfect for catching waves, complete with UPF protection to prevent burns. I love the bold color-blocking and geometric prints that stand out against the ocean backdrop. For chill days, their retro high-waisted bikini bottoms are so flattering.
And in addition to stellar swimwear, O’Neill kills it with coverups like breezy button downs, shorts, and dresses you can wear from beach to bar. Their printed maxi dresses are a vacation wardrobe staple. And everything mixes and matches for tons of style options.
O’Neill sits right in that sweet spot of quality fabrics and construction without outrageous designer prices. Most swim tops, bottoms, and coverup pieces fall between $40-$60. So you get a lot of value at a mid-range cost point. Their pieces also tend to stand the test of time trip after trip.
Roocase
If your phone always seems to get damaged at the beach or pool, check out Roocase. They make super cute, protective cases to keep your tech safe from the elements. I love their fun tropical prints that still protect my phone from sand and splashes.
Let’s be real – taking your phone to the beach or pool is always risky business. But a cute case from Roocase lets you use your tech while keeping it safe from water, sand, and damage. Their cases are waterproof, drop-proof, and dust-proof so your phone can survive your summer adventures.
And while the cases provide hardcore protection, they’re still stylish! Roocase offers tons of fun tropical prints, tie-dyes, geometrics, and bold graphics in vibrant colors. They have slim, sleek silhouettes so they don’t bulk up your phone’s profile.
They make cases for all the latest iPhone, Samsung Galaxy, and Google Pixel models. And prices usually range from $35-$50 depending on the phone. So you can keep your tech safe from summer damage without spending a fortune. Your phone can survive beach trips and pool days while still staying Insta-worthy.
San Lorenzo Bikinis
This small brand makes itty bitty bikinis and one pieces for babes on a budget. Their suits are super cheeky, so rock them if you dare! The prices are affordable too – most styles are around $50.
If tiny bikinis are your thing, you need San Lorenzo suits in your closet for your next vacay. Their teeny barely-there tops and bottoms are for babes who want to show maximum skin while still being able to swim and play. These suits are not for the faint of heart!
The style is very bombshell meets beach babe – you’ve got push-up tops, thong-style bottoms, and cheeky Brazilian cuts guaranteed to show off some serious curves. Lots of hardware details like rings, chains, and accents amp up the sexy vibes.
And while the suits are risque, San Lorenzo uses quality fabrics with stretch and recovery to keep everything in place. So you don’t have to constantly adjust to avoid a wardrobe malfunction. Have fun in the sun knowing your suit has you covered…even if it is just barely 😉
Venus Swimwear
Finding cute plus-size swimsuits at an affordable price can be a challenge. But Venus makes it easy with a huge selection of sizes and styles under $100. Fall in love with their retro-inspired prints, sexy cuts, and coverage options to suit every body.
Venus really caters to curvy babes looking for trendy and supportive swimwear. Their options range from DD+ halter bikini tops to tummy control one-pieces. Everything comes in a wide range of sizes from 10-26 and 30-44 bands so you can find the perfect fit.
They offer so many stylish prints and colors every season like polka dots, florals, and color blocked. The silhouettes play up your best assets with elements like wrap fronts, ruched mid-sections, and bust support exactly where you need it. Venus proves swimwear can be sexy and empowering at any size.
And the prices make designer plus-size brands look outrageous. You can easily get a cute, quality swimsuit for $50-80 at Venus. Pair it with a coverup and accessories and you’ve got a vacation-ready look without going broke. Flaunt those curves in a suit that makes you feel amazing this summer!
