I totally get the obsession with Pucci – those wild prints, the lush fabrics, the retro glam vibes. But as much as I love Emilio, the price tags can get insane.
Like, ‘no way I’m dropping a grand on a kaftan’ insane. So I’ve dug up 17 brands that can give you your Pucci fix without draining your bank account. Get ready for fab finds ahead!
Now before I dive in, let me tell you about the time I almost bought a vintage Pucci dress off Etsy.
I found this insane orange and purple psychedelic print mini for just $150. I was so pumped! But then I read the measurements and realized it would barely cover my behind.
Major sad trombone moment.
I considered getting it tailored, but the alterations cost almost as much as the dress! Moral of the story: Pucci’s patterns are fierce but his retro sizing can be dicey for us modern gals.
Consider yourself warned.
Minkpink
This Aussie brand is my go-to for wild prints at wallet-friendly prices. Lots of their dresses, tops and shorts rock that ultra colorful, kaleidoscopic vibe in silky fabrics.
One of my faves is the Rainbow Wave Halter Dress – it has this incredible tie-dye print in blues, purples and pinks.
The halter neckline shows off your shoulders and the fit-and-flare silhouette is so flattering. I also love their Floral Trail Shorts, which have a blue and orange floral print that totally channels Pucci. The elastic waistband is comfy and the length hits mid-thigh.
Pair it with the matching Floral Trail Crop Top for a playful coord set.
Minkpink’s prints are bold without being over-the-top, and the styles are way more fitted and flattering than the tent-like Pucci originals. Their pieces allow you to make a statement while looking and feeling your best!
Johnny Was
Johnny Was takes bohemian style to the max with their vibrant prints and flowy silhouettes.
They use super soft fabrics like rayon and modal in their dresses and tunics, so everything drapes beautifully and feels luxurious against your skin.
One absolute fave is their Floral Border Tunic – it has this intricate floral print in bright colors like fuchsia, chartreuse and azure.
The embroidered borders add a delicate detail. It’s made from a lightweight georgette that billows around you, creating an effortless silhouette.
Another winner is their Garden Party Maxi Dress, which features a bold botanical motif with leaves, branches and oversized blooms. The adjustable spaghetti straps are perfect for showing off your shoulders.
This dress is ideal for a beach vacay or summer wedding – just pair it with wedges or strappy sandals. Johnny Was manages to look luxe yet laidback, with prints that channel Pucci’s vibrancy in a totally wearable way.
LoveShackFancy
Preppy meets psychedelic with LoveShackFancy’s whimsical floral patterns. Their cotton dresses scream summer in the Hamptons.
The Bella Dress has the prettiest blue floral print with a smocked bodice and tiered skirt that flows as you walk.
I also adore the floral Embroidered Mermaids Maxi Dress – it has these beautiful pink and blue flowers with eyelet cutouts, little shell buttons down the front and adjustable spaghetti straps. Just add a straw sunhat and oversized shades for luxe vacation style.
The voluminous silhouettes combined with the sweet prints channel Pucci’s aesthetic while still looking current. LoveShackFancy is like if Blair Waldorf went boho chic, bringing together preppy shapes with trippy patterns.
Farm Rio
Bring a bit of the Brazilian beach to your wardrobe with Farm Rio’s tropical prints.
They have so many vibrant options, from the Toucan Tropical Jumpsuit with its pink and green rainforest print, to the Pineapple Mini Dress covered in funky pineapple graphics.
Everything is bursting with color and hints of South American flair.
One of my personal faves is the Amazonia Midi Dress, which features a cool blue and purple batik abstract print of leaves, flowers and butterflies. It cinches at the waist for a flattering fit.
Vibrant palm leaves, pineapple motifs, all in airy silhouettes like maxis, shorts and jumpsuits. Perfection for your next vacay! Farm Rio translates Pucci’s bold use of color into wearable, trendy pieces with a tropical twist.
MSGM
This Italian brand does playful prints at a more accessible price point than Pucci.
Lots of bold florals, color blocking and geometrics on dresses, skirts and tops. The Floral Print Wrap Dress has these gorgeous oversized pink roses on a navy background.
The wrap style is so flattering and adjustable. I also love the contrasting patterns of the Mixed Print Mini Skirt – it combines pastel florals and a mod-inspired geometric print for a truly eclectic look.
It’s so fun to play with different prints like a Pucci girl without the sticker shock!
Diane von Furstenberg
DVF’s iconic wrap dresses come in endless vibrant prints and are designed to flatter, not drown your curves.
The New Jeanne Two Wrap Dress comes in so many bold versions like the Cherry Cheeks Pink Chain Link and the Bloomingdale’s Exclusive Midnight Paisley Ombre. The silky, soft jersey fabric skims your shape in the most flattering way.
I also love the silk chiffon wrap styles like the Sleeveless Celia Chain Link dress. It offers a bit more flow while still accentuating your waist. DVF has mastered the art of looking sexy yet sophisticated in vivid prints and patterns – channel your inner Pucci princess!
Tiare Hawaii
Island vibes are strong with Tiare Hawaii’s tropical prints. The Aloha Vibes Button Down Dress screams vacation – it has a pretty navy and pink tropical floral print and buttons running down the front.
It’s made from a lightweight rayon that’s perfect for warm climates. Another fave is the Hibiscus Fields Maxi Dress with its retro hibiscus print in vibrant corals and green. It cinches at the waist and has a thigh-high slit for drama.
Slip on a pair of strappy sandals and you’re set for a luau! Tiare Hawaii does island-inspired prints with flowy, flattering shapes perfect for the beach. The bright colors and fun motifs channel Pucci’s aesthetic with a tropical twist.
Juliet Dunn
This NYC brand does the boho printed kimono so, so well. The looks are easy to dress up or down and add instant flair to any outfit.
The One of a Kind Patchwork Kimono has the coolest patchwork print in bright colors like fuchsia, turquoise, tangerine and lavender. Each one is unique. I also love theabstract watercolor prints, like on the Painted Desert Kimono.
The oversized silhouettes billow around you, creating dramatic movement. Juliet Dunn’s artful prints and free-spirited shapes allow you to experiment with pattern mixing like Pucci while still looking effortlessly chic.
Mara Hoffman
Mara Hoffman’s bright, geometric prints are instantly recognizable. Lots of color blocking, stripes, and abstract shapes on easy silhouettes.
The Sleeveless Carolyn Midi Dress has this cool retro mosaic pattern in coral, blue and white. The shift shape means it suits all body types. Another fave is the Aurora Crop Top and Skirt Set, which pairs a bralette-style rainbow colorblock top with a matching high-waisted skirt.
It’s bold yet totally wearable. Mara Hoffman masters bold prints and unexpected color combos that channel Pucci’s edgy-chic aesthetic with a modern twist.
Rixo
Rixo’s retro-inspired designs feature bold floral prints, figure-flattering shapes and playful details like ruffles and buttons.
The cutout shoulders and ditsy blooms of the Daisy Meadow Midi Tea Dress are so pretty and feminine. I also adore the Mabel Cowl Neck Dress – it has these multidimensional blue florals and the cowl neckline creates a seriously sexy silhouette.
Rixo manages to make their statement prints look timeless yet on-trend. Their dresses allow you to channel Pucci’s retro glam in a modern, fashion-forward way.
By Malene Birger
This Danish brand does bohemian chic with a refined, tailored edge. Lots of ’70s inspired prints in rich color palettes.
The Melisa dress has this swirling abstract floral print in deep greens and blues. I love how the tie waist cinches the flowy shape. The Serina Blouse is more mod-inspired with contrasting graphic black and white patterns.
Malene Birger’s pieces have that nomadic vibe but avoid looking too crunchy granola. The focus is on flattering silhouettes with unique details like ruffles, buttons and lace. Channel your inner wanderlust hippie goddess with their global-inspired prints!
For Love & Lemons
Frilly, feminine styles meet photorealistic florals with For Love & Lemons. The lines are vintage pinup girl meets modern femme fatale.
The Rosa Mini Dress has the prettiest painterly roses combined with a puff sleeve ruffle hem for drama. Everything is designed to accentuate your assets, like the curve-hugging silhouette of the Kaira Maxi.
Whether it’s date night or a summer soiree, For Love & Lemons has just the dress. Their luxurious fabrics, romantic prints and flirty details will make you feel like a bohemian goddess.
Free People
A boho budget fave, Free People does plenty of wild prints for under $100. The Como Tunic has a cool psychedelic paisley pattern in trippy colors like fuchsia, periwinkle and tangerine.
I also love their embroidered peasant tops, like the Mazzy Embroidered Tunic with its vibrant floral motif.
The easy breezy shapes and lightweight fabrics make these perfect for tossing over denim shorts. Free People manages to keep costs low without sacrificing vivid colors and eclectic patterns. Their catalog is filled with hundreds of affordable printed styles to satisfy your inner Pucci girl.
Veronica M
Veronica M’s flowing kaftans come in all types of vibrant prints, just like Pucci’s signature scarf styles. The Floral Border Kaftan has this beautiful blue and purple paisley pattern with delicate embroidered details.
Everything drapes beautifully in lightweight crinkle rayon or viscose. I also adore the halter neck silhouette of the La Dolce Vita Keyhole Kaftan – it has a mod black and white op art print that’s so chic.
Veronica M offers glamorous resortwear with exotic patterns and luxe fabrics. A beachy boho goddess look for a fraction of Pucci prices!
Maine & Gervais
This brand adds a touch of French chic to their boho prints. Lots of vivid scarf and tile patterns in rich color palettes.
The Joie de Vivre Maxi Dress features a striking abstract floral print in crimson, navy and gold – tres chic! I also love the Salomé blouse with its vibrant Moroccan tile motif and smocked peasant sleeves.
Maine & Gervais patterns have that wanderlust spirit with global influences from Provence to Marrakesh. The romantic but relaxed silhouettes channel Emilio Pucci’s La Dolce Vita glamour.
Red Valentino
This diffusion line brings Valentino style to the masses with feminine silhouettes and playful prints. Everything is very retro mod.
The short-sleeve Cady shirtdress has the cutest bubblegum pink and red heart print, while the polka dot options like the Swiss Dot Crepe dress scream 1960s chic. Red Valentino also does whimsical embroidered pieces like the Guipure Lace Overlay dress.
The price tags are friendlier than the main line so you can build an entire playful, printed wardrobe! Live out your mod style fantasies and tap into your inner Pucci girl power.
Alice + Olivia
Alice + Olivia is known for its playful, feminine aesthetic full of whimsical details like ruffles, pleats, and charming prints.
They offer so many fabulous options to satisfy your Pucci cravings. The Hila Floral Embroidered Maxi Dress features a vibrant multicolor floral pattern with eye-catching rainbow embroidery – it’s a showstopper! I also adore the jewel-tone paisley print of the Edi Off Shoulder Maxi Dress.
The smocked off-the-shoulder neckline is incredibly flattering. For breezy printed separates, you can’t go wrong with the Dina Paisley Print High Rise Wide Leg Pants, paired with the matching Dina Paisley Print Bustier.
The groovy paisley print comes in a vivid blend of corals, blues, and purple. Complete the look with chunky platform sandals and piled-on jewelry for a seriously mod moment.
Alice + Olivia translates Pucci’s bold artistic prints into modern glamorous shapes, so you can make a vibrant statement without being stuck in outdated silhouettes.
Reformation
Reformation puts a sustainable spin on playful prints. They use natural, eco-friendly fabrics like 100% linen and low-impact dyes.
I’m obsessed with the Cocoa Linen Dress, which features this abstract brown and white botanical print made from textile waste yarns – talk about full-circle fashion! The puff sleeves and smocked bodice are so flattering.
Florals also abound, like on the sheer Cecile Dress with its painterly pink and red blooms. For a seriously retro moment, check out the polka dot Estella Dress with its dainty spot print, tie straps and ruffle hem.
Reformation finds inspiration in the free-spirited styles of the 1970s, like Pucci’s artistic prints and easy silhouettes. But their pieces also speak to modern values, proving you can make conscious choices without sacrificing vibrant style.
Rachel Pally
California girl-turned-designer Rachel Pally translates her laidback boho aesthetic into vivid prints. The Hallie Dress comes in a kaleidoscopic tile print in corals, blues and yellow – instant summer vibes! I also adore the swirling painterly florals of the Long Caftan Midi Dress.
Everything drapes beautifully thanks to the signature stretch jersey fabric. Rachel Pally embraces bold colors and patterns but keeps the silhouettes easy and effortless.
It’s perfection for the girl who wants vibrant Pucci power without fussy details. Throw on one of the printed maxi dresses or caftans with sandals and sunnies for breezy glam. Rachel Pally masters carefree bohemian style with West Coast vibes.
Missoni
You can’t talk Pucci prints without mentioning Missoni! The Italian brand crafts their signature zigzag and chevron patterns in the most luxurious knit fabrics. Pieces literally feel like you’re wrapped in a cozy rainbow dream.
The Flared Colorblock Knit Midi Dress has those iconic stripes in a bold mix of magenta, chartreuse and tangerine – so fun and cheery! I also love the sparkly Lurex metallic threads woven into designs like the Crochet Knit Maxi Dress.
Everything drapes and hugs your curves in the most flattering way. Missoni patterns have that upscale, refined take on kaleidoscopic color. So you can indulge your Pucci obsession in luxury knitwear form.
Tory Burch
Tory Burch infuses retro ladylike style with bold graphics and colorblocking. The vibrant Perry Bomber features pop art-inspired curved lines in candy pink and blue.
Or make a statement in the spot and stripe colorblock of the Darby Colorblock Caftan. I’m also obsessed with the vivid purple and pink floral print on the Floral Tie-Dye Caftan.
Everything feels modern and fresh thanks to clean silhouettes like caftans, shirtdresses and mini lengths. So you get that retro flavor without feeling dated.
Tory Burch empowers you to embrace color, pattern and texture like a true Pucci girl – with a polished preppy twist.
