Top 11.5+ Brands Similar to Matilda Jane For Your Little One

I remember when my daughter was born I wanted to find the cutest outfits for her that were comfy and affordable.

That’s when I discovered Matilda Jane and fell in love with their stylish designs.

But since they are so popular, items sell out quick! So I had to discover other brands similar to Matilda Jane to keep my little one fashionable.

Good thing I did the research to find over 17 other great options for you.

Below are my top brands that offer a style just like Matilda Jane at comparable prices and quality.

Did you know that the baby clothes industry is worth over $43 billion dollars in the US alone? There are so many cute brands to choose from!

Primary

Primary is known for their super soft jersey knit fabrics just like Matilda Jane uses.

The prints are colorful without being too loud, and the silhouettes are classic without being boring.

You’ll find rashguard rompers, knit dresses, twill pants and cozy footed pajamas crafted from organic cotton jersey.

A lot of their pieces pair well with tutus, leggings and dresses to dress up or down.

They even have sweatshirt onesies and hoodies for those chilly days.

Prices range from around 20 bucks for basics to 50 bucks for fancy kids.

Fast shipping and lots of sales too.

Petit Lem

Petit Lem is designed in New York and has a boho chic aesthetic down.

Lots of pieces have ruffles, either as neckline details, sleeve accents or hem accents.

Floral prints abound in vintage inspired patterns like sprigs or paisley.

Expect to see ditsy florals mixing with ginghams, stripes and other feminine motifs.

The colors are soft like blush pink, daffodil yellow, robin’s egg blue and mint green.

Great for photographing your mini in a flowy dress or romper with bloomers.

Fun accessories too like headbands, socks and bonnets complete the nature inspired look.

Prices range from 30 to 60 depending on the detail and fabrics.

Kyte Baby

Kyte Baby’s creative director has a serious eye for fashion.

The styles are so Instagram worthy you’ll want to post pics of the babe every day.

Look for unique details like ruffle accents, smocking, puff sleeves and embroidered details.

Luxe fabrics include silks, woven cottons and organic knits.

Patterns are one of a kind with fruit, florals or tropical motifs.

Sets come with rompers, dresses, leggings and cardigans so the baby always coordinates.

The prints truly pop in all the photos.

Individual pieces range from 30 to 90 bucks depending on materials.

Expect to pay a bundle for multi piece sets but it’s totally worth it for the style.

Pogga

Pogga is great for moms sticking to a budget but who still want adorable clothes.

Cute seasonal prints like Easter bunnies, hearts, or back to school motifs come out regularly.

Expect basic silhouettes like rompers, jumpers and nightgowns cut from soft cotton and bamboo jersey.

Pair solids with leggings, cardigans or accessories for extra style.

A lot of things feature snap closures or fold over cuffs for easy changes.

Most items go for around 20 to 30 dollars which is cheaper than competitors for daily wear.

You can buy a whole season’s wardrobe no problem.

And with over 10k reviews these clothes are kid tested mom approved.

Mini Rodini

This brand imported from Italy brings sophistication to baby fashion.

Look for elegant pieces sewn from luxe fabrics like brocade, paisley silk, Irish linen and stretch satin.

Expect fancier silhouettes like christening gowns, Mary Jane shoes, scallop edged rompers and dresses with bloomers.

Cute details include smocking, lace accents and mother of pearl buttons.

Choose from elegant color schemes like blush, navy, dove grey and mint.

Perfect for all those special events on the calendar from holiday picture time to Tea with Grandma.

Splurge on the coated cotton coats and cardigans as heirloom quality hand-me-downs.

Expect to pay a pretty penny but the finer details justify it for special occasions.

Final prices range 50 to 150 depending on fabric content and workmanship.

Rachel Pally

Rachel Pally is another high quality brand favored by celebs for newborn photo sessions and events.

Beautiful soft knits come in the season’s premier yarns like alpaca, cashmere or merino wool.

Always impeccably finished with tiny satin-covered buttons and bespoke fabric flower accessories sewn by hand.

Each piece has sweet vintage details like smocked embroidery, picot edging or lace accents.

Color palettes are soft focusing on blush, moss green, dove grey and sky blue.

Looks great for fall and holiday pictures paired with knit beanies, booties and blankets.

While pricier between 100-250 a pop, the luxe pieces are heirloom quality hand-me-downs.

Worth the splurge if you want a bygone era style.

Carousel Designs

This line brings happy country vibes or Americana charm.

Expect bold colorways in red, navy, kelly green and yellow perfect for picnics, farms or beaches.

Lots of gingham checks, floral prints and cute motifs like cows, chickens or cherries.

Classic cuts for rompers, dresses and sweater sets in cotton, linen or brushed flannel.

Breathable fabrics stand up to sand, mud or other adventures outside.

Accented details might include a ruffle, smocking or embroidered details.

You’ll find applique letters, numbers for milestone occasions or sweet sayings.

Most affordable at under 30 bucks so you can fill a whole layette without breaking the budget.

Washable too for fun loving active families.

L’ovedbaby

This brand is perfect if you want stylish basics and loungewear at a steal.

Cozy knit sets come in heathered shades of taupe, blush, mist or dove with cute accents like pom poms or slogans.

Scrunch knit onesies pair with soft shorts or joggers perfect for lazy days.

Fun prints like narwhals, hedgehogs and palm leaves add personality to robes and pjs.

Exceptional quality considering most prices under 30 bucks.

Not just for indoor use either, their UPF rated swimsuits and buckets are perfect for the beach or pool.

Another win is the size range from newborn up to 5T toddler ensuring the cutest outfits from birth through preschool.

Hassle free shopping for your baby’s whole wardrobe at one store.

Mini Boden

You can count on Mini Boden for classic investment pieces made to last through multiple children.

Focusing on natural long staple cottons, linen, brushed flannel and corduroy the fabrics feel heirloom quality.

Favor sleek color blocking, Breton stripes and preppy polos over cartoony prints.

Clean silhouettes for rompers, denim pinafores, skorts and dresses ensure timeless versatility.

You’ll find classic accents like Peter Pan collars, smocking, ruffle or check details.

Perfect everyday clothes 30-60 that will last for years.

Their shoes from lace up boots to glossy patent pairs look spiffy too.

Mix with hand-me-downs for an old money playdate style your kiddo will rock from 18 months through 5 years old.

Robeez

Robeez focuses on cute baby shoes too often an afterthought.

Choosy moms love the soft flexible soles perfect for crawling, cruising and those first stumbling steps.

Organized by category you can pick soft sole slip on booties, lace ups or frilly Mary Janes.

Look for classic colors like pink, blue and grey along with fun prints featuring animals, stars and polka dots.

You’ll find pairs under 20 bucks which is clutch since they’ll only wear them a hot minute anyway before outgrowing.

Stock up on a few styles knowing they can handle any mess or adventure thanks to the durable materials and adorable looks.

Cute and practical score!

Charlie Holiday

This brand is perfect for frilly holiday photo sessions from Easter through Christmas.

Looks have vintage inspired ruffles, lace trim and unique prints perfectly on trend.

For spring you might find bunnies, chicks and blooms while autumn brings acorns, oranges and winter magic.

Christmas ensembles tend toward sweet styles like velvet dresses lined with faux fur and santa embroidered rompers.

Coordinating pieces include bloomers, bonnets and booties so baby dresses to the nines.

Prices hover between 30-60 which is reasonable for the special occasion wear that’ll only get a seasons worth of love.

Mud Pie

If you want bold graphic tees, hats and accessories for your budding fashionista look no further than Mud Pie.

Fun prints feature whimsical critters, food trucks, ocean waves and empowering slogans in vivid hues.

Tees make perfect layering pieces under rompers, dresses or sweaters.

Accessories including beanies, socks and face masks bring the outfit together.

They also have cute kids bathing suits and towels perfect for the beach.

Products often feature organic cotton and other eco materials.

Best of all prices hover around 20 bucks so you can snag statement pieces without breaking the piggybank.

Unique finds at steal!

Joules

Lean into preppy Brit style with Mini Joules pieces.

Signature prints include breton tops in navy, brick red and kelly green paired with tailored shorts, sailors dresses and denim skirt sets.

Durably constructed using boucle, pinstripe fabrics and brushed flannel they withstand rougher play.

Charming details like pleats, puff sleeves and applique anchors add vintage flair.

Invest in cable knit sweaters, tartan coats and wellies for year round fun.

Prices for separates range 35-75 depending on materials and details.

Cuteness your little one can wear through mud puddles or garden parties alike.

Baby Doll Kids

For sweet retro inspired looks look no further than Baby Doll Kids.

Expect ethereal pieces featuring bloomers, Mary Janes and smocked dresses with lace trim.

Soft color palettes embrace rose, mint, blush and sky blue.

Flirty accents include faux pearl buttons, scalloped hems and puffed sleeves.

Cuteness galore for capturing in newborn photos paired with knit bonnets or booties to match.

Specialty prints showcase charming motifs like bunnies, cherries or daisies from a bygone era.

Quality fabrics including linen, cotton crepe ensure each piece lasts.

Even with the detailing prices remain reasonable around 30-50 bucks.

Janie and Jack

Janie and Jack offers classic children’s styles with a contemporary twist.

Look for family favorite silhouettes done in luxe fabrics like merino wool, cashmere and corduroy.

Color palettes embrace neutrals like camel, navy and grey along with preppy prints featuring horses, sailboats and rugby stripes.

Finishing touches include leather trims, suede accents and mother of pearl buttons.

Outfits can transition from pumpkin patches to holiday portraits to playdates with daddy.

Count on quality construction with each piece becoming a hand-me-down.

Prices reflect the finer materials and tailoring clocking in 70-150.

Worth it for heirloom quality clothing your child will cherish.

Tea Collection

Tea Collection dresses baby girls in delicate designs inspired by a bygone era.

Soft fabrics include eyelet cotton, poplin and floral taffeta in retro prints like polka dots, gingham and nautical motifs.

Silhouettes range from smocked dresses and bloomers to cardigans and tees.

Unique details like peter pan collars, puffed sleeves and sash ties give each piece vintage charm.

Invest in precious photo outfits, christening gowns and holiday dresses passed down as family heirlooms.

Judi Kid

Judi Kid is the go-to brand for parents who want their baby’s wardrobe to have some pizazz.

While other companies stick to simpler designs, Judi Kid embraces bold self-expression through their lively prints and daring silhouettes.

You’ll find an array of happy, feel-good patterns featuring fruit, florals, tropical leaves and one-of-a-kind abstract motifs – all exploding with radiant pops of color.

Neon watermelons, key limes and turquoise seashells transport the wearer to a funhouse of festive imagery.

Judi Kid ventures beyond traditional baby basics with creative silhouettes too.

Tap shorts and rompers showing off those stumpy legs are a favorite.

Jumpsuits in eye-catching hues let babes stand out from head to toe.

And this season they’ve launched a collection of rainbow raglan tees and hoodies for laidback style.

Fabrics like soft jersey and lightweight linen maintain comfort while bold colors and graphics steal the show.

Embellishments are where Judi Kid really shines – mixing in playful accents kids can’t help but smile at.

Look for polka dotted rickrack trim lining necklines and hems.

Pom poms add a festive touch bobbing from wrists and ankles.

And cheeky slogans like “Little Beach Bum” and “Future Unicorn Tamer” put a witty spin on basics.

It’s little details like these that make Judi Kid outfits especially memorable.

Best of all these statement pieces fit most families’ budgets.

Practical wardrobe staples allow stocking up a draw full of colorful options for every occasion.

Spice up sleepy pants and tees with a sprinkle of personality.

Judi Kid ensures even the simplest of outfits can’t help but feel like a joyful celebration.

Their designs are too fun not to snap up!

20. Stokke

While Stokke is renowned for baby gear, their basics-led clothing line is equally practical and versatile.

Pieces are designed with active toddlers and kids in mind, constructed from durable stretch fabrics that move with them throughout busy days.

Organic cotton blends are naturally soft and breathable.

Color options like dune, navy and olive are neutral enough for any kid’s constantly changing aesthetic.

Silhouettes keep it simple with leggings, joggers and tees – no restrictive shorts or impractical frills.

UPF 50+ protection is built into all pieces for outdoor play no matter the weather.

Practical details make dressing and laundry a breeze.

Elastic waistbands and thumbholes ensure pants stay put without pinching.

Snaps instead of traditional buttons facilitate quick changes.

Most garments are tag-free and constructed without irritating seams.

Even tiny details have comfort in mind.

Graphic tees and sweats feature playful motifs that don’t feel frou-frou.

Favorite subjects include climbing walls, skateboards and surfboards – themes active kids can relate to.

Heathers, solids and nautical stripes allow mixing and matching endless fun outfits.

Stokke clothes are designed to seamlessly transition from messy crafts to tumbling on the lawn to cozy movie nights without fuss.

Parents can feel good knowing their kids are safely and comfortably dressed for any adventure the day brings.

Function meets fun in practical styles worn from preschool through grade school.

Naartjie

Bohemian brand Naartjie brings bold prints and textures to warm climate baby fashion.

Signature fabrics include washed linen, slub cotton and breezy voile in jungle safari, Moroccan and gypsy designs.

Colorways pop with turquoise, tangerine and fuschia.

Unique accents like macrame, beads and Turkish embroidery add global flair.

Pair rompers and dresses with wicker baskets or leather sandals for vacation style.

Spearmint Love

Spearmint Love charms with feminine designs in soft pastels, mini florals and pattering.

Focused on newborn and toddler sizes adorned with vintage stylings like rickrack trim, smocking and eyelet.

Expect piece like christening gowns, bloomer sets and cotton dresses with leggings.

Quality materials including linen and cotton voile satisfy for special occasions without breaking the bank.

Pretty additions any baby girl’s closet.

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