14.5+ Brands Similar to Lilly Pulitzer: Get the Look for Less

One summer, I attended a beach wedding and wanted to wear something that would make a statement without stealing the bride’s thunder.

I stumbled upon a Lilly Pulitzer dress in a thrift store, and it was love at first sight.

The bright colors and playful patterns made me feel like a walking vacation.

From that moment on, I was hooked on Lilly Pulitzer’s fun and preppy style.

However, the brand’s high price point made it challenging to keep up with my new obsession.

That’s when I began to seek out other brands that offered a similar aesthetic at a fraction of the cost.

So, if you’re like me and want to achieve that quintessential Lilly Pulitzer look without breaking the bank,  here’s my take:

1. Vineyard Vines

First on my list is Vineyard Vines, a brand that has gained popularity over the years for its preppy and colorful apparel.

Their summer dresses and shorts are a great way to channel Lilly Pulitzer’s vibrant patterns.

Vineyard Vines is a popular American clothing brand that was founded by two brothers, Shep and Ian Murray, in 1998.

Their inspiration came from their summers spent on Martha’s Vineyard, which led to the creation of a brand that embodies the relaxed, preppy, and coastal lifestyle.

Their signature pink whale logo is instantly recognizable and represents their love for the sea.

The brand offers a wide range of clothing for men, women, and children, making it perfect for outfitting the whole family.

They are known for their high-quality materials and attention to detail, ensuring that every piece you buy will stand the test of time and maintain its fresh look.

Now, let’s talk about some of their awesome clothing models:

1. Shep Shirts: These are cozy quarter-zip pullovers for both men and women, ideal for chilly days or evenings by the beach.
2. Polo Shirts: Vineyard Vines offers a colorful array of classic polo shirts that are perfect for casual events or a day out on the golf course.
3. Performance Breaker Shorts: These shorts are great for outdoor activities, made with quick-drying and moisture-wicking materials.
4. Maxi Dresses: Their beautiful and comfortable maxi dresses are perfect for beach vacations or relaxed summer evenings.
5. Swimwear: Whether you’re looking for stylish swim trunks for men or adorable swimsuits for kids, Vineyard Vines has got you covered.
6. Button-Down Shirts: They have a wide selection of button-down shirts in various patterns and colors, suitable for both casual and dressier occasions.
7. T-shirts: Their soft and well-fitting t-shirts come with fun prints and logos, capturing the essence of the Vineyard Vines lifestyle.

Now, why is Vineyard Vines a great alternative to Lilly Pulitzer?

While both brands embrace a preppy and stylish look, Vineyard Vines offers a broader range of clothing, including options for men and children.

They focus on timeless and versatile pieces that can be worn in various settings, from the beach to casual gatherings and even semi-formal events.

Additionally, Vineyard Vines often incorporates coastal and nautical elements into their designs, appealing to those who love the sea and beach culture.

2. Jack Rogers

No resort-wear outfit is complete without a cute pair of sandals.

Jack Rogers offers a variety of styles that will give you that same effortless, beachy vibe that Lilly Pulitzer does.

Their iconic Jacks sandals are a staple for any summer wardrobe.

Jack Rogers is an American brand that has been around since the early 1960s, founded by Jack and his wife, Kitty Rogers.

They started their journey by introducing the iconic Jack Rogers sandals, which quickly became a favorite among fashion-forward women.

The brand is most famous for its classic Jacks sandals.

These chic sandals feature a signature whipstitched leather upper and a stacked wooden heel, giving them a timeless and sophisticated look.

The Jacks come in various colors, from neutral tones that go with everything to vibrant hues that add a pop of fun to any outfit.

They have become a staple in many wardrobes, especially during the warmer months.

But that’s not all Jack Rogers has to offer.

They have expanded their line to include a wide range of footwear, all designed with the same attention to detail and quality.

Some of their popular models include:

1. Lauren Sandals: These are another beloved style from Jack Rogers, featuring a scalloped leather upper and the same comfortable fit as the Jacks.
2. Georgica Jelly Sandals: A great option for beach days or poolside lounging, these jelly sandals are water-resistant and come in playful colors.
3. Booties and Boots: Jack Rogers offers a selection of stylish booties and boots for cooler seasons, blending fashion with comfort.
4. sneakers: If you’re looking for casual and comfortable footwear, their sneakers are a perfect choice.
5. Flats and Wedges: Jack Rogers’ flats and wedges are elegant yet versatile, suitable for various occasions from work to special events.

Jack Rogers is a fantastic alternative to other footwear brands because of its commitment to timeless design and superior craftsmanship.

3. Lillybee

For those looking for a more subtle way to incorporate Lilly Pulitzer’s signature prints into their outfit, Lillybee has you covered.

They take inspiration from the latest fashion trends and infuse it with their unique touch, ensuring you’ll stand out in the crowd.

One of the best things about Lillybee is their attention to detail and quality.

Each piece is crafted with care using premium materials, ensuring that their clothes not only look amazing but also last for a long time.

You’ll definitely get your money’s worth with these high-quality garments.

Now, let’s talk about some of their specific clothing models, so you can get a better idea of what they offer:

1. Summer Breeze Sundress: This adorable sundress is perfect for those sunny days.With its flowy silhouette and charming floral patterns, you’ll feel like you’re strolling through a field of flowers.
2. Beachside Chic Romper: The name says it all! This chic romper is a must-have for your beach vacation.Its lightweight fabric and vibrant colors will make you the center of attention wherever you go.
3. Elegant Evening Maxi Dress: When you want to make a statement at a formal event, this maxi dress is the way to go.Its elegant design and exquisite details will make you feel like a true fashion icon.
4. Weekend Vibes Graphic Tee: For a laid-back look, you can’t go wrong with this graphic tee. Pair it with your favorite jeans or shorts, and you’re ready to embrace the weekend vibes!
5. Cityscape Trench Coat: Stay stylish even on rainy days with this trendy trench coat.Its sleek design and practical features make it a wardrobe essential for any urban fashionista.

So why is Lillybee a good alternative to Lilly Pulitzer? Well, while both brands offer chic and colorful clothing, Lillybee has its own distinct charm.

They focus on versatility and contemporary designs, giving you a more modern edge.

Plus, their attention to quality ensures that you’ll have pieces that last and remain timeless.

4. Southern Tide

Southern Tide is all about embracing the coastal lifestyle with a modern twist.

They’re known for their high-quality clothing that exudes comfort, style, and Southern charm.

The brand was founded in 2006 in Greenville, South Carolina, and they’ve been winning hearts ever since.

Now, let’s dive into some specific clothing models that Southern Tide offers:

1. Skipjack Polo: This classic polo shirt is a must-have in any wardrobe.It comes in a variety of vibrant colors and is made from soft, breathable fabric, making it perfect for both casual outings and semi-formal events.
2. Channel Marker 7-inch Shorts: These shorts are a game-changer for hot summer days.With a comfortable fit and quick-drying fabric, they’re perfect for everything from beach trips to outdoor adventures.
3. Sea Island Boat Shoe: Complete your casual look with these stylish and comfortable boat shoes.They’re crafted with genuine leather and provide excellent support for your feet, making them perfect for long walks.
4. Coastal Plaid Sport Shirt: This versatile shirt is perfect for any occasion.Whether you’re heading to the office or going out for a casual dinner, its classic plaid pattern and tailored fit will have you looking sharp.
5. Skipjack Hat: Shield yourself from the sun in style with this trendy hat.It features the iconic Skipjack logo and is adjustable, ensuring a perfect fit.
6. Seaside Swim Trunks: Prepare for a day at the beach or pool with these stylish swim trunks.They come in various eye-catching patterns and are designed to dry quickly, making them perfect for your water adventures.

So, why is Southern Tide a great alternative to Lilly Pulitzer? Well, while both brands offer colorful and stylish clothing, Southern Tide’s focus on coastal living and modern designs sets it apart.

The brand embodies a more relaxed and casual vibe that resonates well with those who love the beach, boating, and outdoor activities.

5. Tuckernuck

Tuckernuck is a brand that is known for its preppy and classic style.

Their clothing and accessories offer a more elevated take on resort-wear.

Think Lilly Pulitzer, but with a sophisticated twist.

Here are some specific clothing models that you’ll absolutely love:

1. The Hampton Dress: This elegant dress is perfect for summer weddings or a day at the races.Its flattering fit and flare silhouette with bold floral prints will make you stand out in any crowd.
2. The Nantucket Shorts: Made from high-quality materials, these tailored shorts are a must-have for your summer wardrobe.They come in various colors and patterns, making them versatile for any occasion.
3. The Cape Cod Sweater: Embrace those cozy evenings with this soft and stylish sweater.It’s the ideal layering piece for chilly days or a beach bonfire night.
4. The Martha’s Vineyard Maxi Dress: This flowy and feminine dress is perfect for a beach vacation or a sunset stroll along the boardwalk.Its eye-catching patterns and lightweight fabric will keep you feeling comfortable and chic.
5. The Chesapeake Blazer: Add a touch of sophistication to your outfit with this classic blazer.It’s great for dressing up or down and goes well with jeans, dresses, or skirts.

What sets Tuckernuck apart from Lilly Pulitzer is its wider range of styles and its emphasis on classic elegance.

While both brands embrace preppy aesthetics, Tuckernuck offers more versatility in terms of everyday wear and special occasions.

Their clothing is designed to be timeless, making it a great investment in your wardrobe.

Another reason Tuckernuck is a great alternative is its commitment to quality.

Their materials are carefully chosen, ensuring that each piece not only looks good but also feels great to wear.

6. Show Me Your Mumu

Show Me Your Mumu offers a bohemian twist on resort-wear.

Their colorful and flowy dresses are perfect for a beach vacation, and their prints are just as playful as Lilly Pulitzer’s.

So, what makes Show Me Your Mumu stand out?

Well, first of all, they are all about inclusivity and embracing individuality.

Their designs cater to various body types and sizes, ensuring that everyone can find something they feel comfortable and confident wearing.

No matter your shape, you’ll find clothing that fits like a dream!

Now, let’s talk about their fantastic range of clothing models.

Picture yourself in their beautiful “Winston Wrap Dress” – it’s a flattering wrap dress that comes in stunning floral patterns and vibrant colors, perfect for any occasion.

Feeling like slipping into something comfortable yet stylish? The “Martine Star Sweater” is just what you need.

It’s a cozy and chic sweater with star prints that adds a touch of glam to your casual look.

If you’re heading to the beach or planning a tropical getaway, Show Me Your Mumu has got you covered.

Check out their “Sunny Tie Romper” – it’s a beachy romper that’s playful and oh-so-comfy, ideal for warm days under the sun.

And speaking of warm weather, their “Mariposa Maxi Dress” is pure summer perfection.

It’s a flowy and bohemian dress that will have you feeling like a beach goddess wherever you go.

But it’s not just about dresses and rompers! Show Me Your Mumu has a great selection of tops too.

The “Kylie Lace-Up Crop Top” is a stylish and trendy piece that pairs well with high-waisted jeans or skirts.

If you’re a fan of fun prints, their “Coco Shirt” will steal your heart with its bold and playful patterns.

7. Lauren James

Lauren James offers classic and feminine clothing that is perfect for achieving that Lilly Pulitzer look. Their dresses and skirts come in fun and flirty patterns that are perfect for a summer day.

This brand is a fantastic choice for anyone who loves stylish clothing that perfectly balances elegance and comfort.

If you’re looking for a great alternative to Lilly Pulitzer, Lauren James will surely win your heart with its unique charm and high-quality designs.

First things first, Lauren James is known for its preppy and Southern-inspired clothing that radiates a sense of timeless sophistication.

One of the standout features of Lauren James is their attention to detail.

From delicate lace trims to adorable bows, each garment has those little touches that make it truly special.

It’s all about those small details that elevate your style and set you apart from the crowd.

Now, let’s talk about some specific clothing models that you’re going to love:

1. The “Lana Seersucker Dress”: This dress is the epitome of classic Southern style.With its seersucker fabric and flattering fit-and-flare silhouette, it’s perfect for a sunny day out.
2. The “Pearl Scalloped Shorts”: These shorts are a summer must-have! The scalloped hem adds a playful touch, and the comfortable fabric ensures you can wear them all day long.
3. The “Harper Gingham Button-Up”: This button-up shirt is a timeless addition to your wardrobe.The gingham print is versatile, and you can dress it up or down for various occasions.
4. The “Sadie Striped Sweater”: Fall and winter call for cozy sweaters, and the Sadie Striped Sweater delivers! Its soft fabric and stylish stripes make it an instant favorite.
5. The “Emmy Lou Maxi Dress”: Planning a special event? This flowing maxi dress with its delicate lace bodice and flowing skirt will make you feel like a true princess.

What sets Lauren James apart from Lilly Pulitzer is its more subtle and refined aesthetic.

While Lilly Pulitzer is famous for its bold and vibrant prints, Lauren James offers a softer and more understated approach to fashion.

It’s perfect for those who appreciate elegance and grace without sacrificing style.

Moreover, Lauren James embraces inclusivity by offering a wide range of sizes, ensuring that everyone can find something that flatters their unique body shape and style preferences.

8. Draper James

I really dig Draper James because it’s got that cute Southern vibe just like Lilly Pulitzer.

It was started up by actress Reese Witherspoon who’s all about girly charm and flair.

Their flair dresses covered in red roses or blue daisies are totally cute for Sunday brunch.

I’d rock one of their gingham tops with pink shorts for a lunch date.

Draper James has mad preppy pieces like striped sweaters, pearl earrings and jackets with gold buttons.

I’m all about their floral bags and fancy hats – they remind me of going to the Kentucky Derby.

Their colorful pants covered in pineapples make me think of tropical vacays.

I’d pair them with a ruffle blouse for vodka shots on the beach! Draper James also has resort dresses with poofy sleeves that are tres chic.

I love wearing their polka dot tops on road trips through the countryside.

Their cherry print shorts are so retro – perfect for bowling nights! Nothing beats slipping on one of their flowy maxis after a long day for some serious R&R.

I feel like a total Southern belle in their lace trimmed slip dresses.

Draper James is primo for looking like a classy queen headed to Sunday service.

Their peplum tops add gorgeous shape to any outfit.

I get mad compliments every time I rock their wrap dresses with lemons and limes.

It’s easy to look neat and put-together with their crisp Oxford shirts.

I throw a sweater over my shoulders and I’m ready for a garden party! Their floral trousers say I’m fun yet refined.

I top them with a Peter Pan collared blouse for that first day of school vibe.

Draper James is ideal for girls who want a polished preppy style – their clothes are bright, peppy and so charming!

9. Pink Pineapple

Pink Pineapple is perf for vacation vibes just like Lilly Pulitzer.

Their clothes are colorful and beachy – I’m all about it.

I rock their off the shoulder maxi dresses on tropical getaways.

Nothing beats swaying in the ocean breeze with a fruity drink in hand! Their designs are covered in pineapples, hibiscus and palm leaves too, giving total vacation mode.

I love throwing on one of their swim cover ups after a dip – they’re airy and cute.

Their bikinis have the most playful prints like lemons or tie dye.

I get tons of compliments when I wear their pom pom trim top at the pool! It gives retro pin-up girl vibes.

Even their sarongs are vibrant with pineapple pinks and citrus lime greens.

I drape myself in one after surfing all morning for a chill seaside lunch.

Pink Pineapple’s pieces are breezy, which rules for steamy days on vacay.

I throw on their floral rompers when hitting the boardwalk shops.

Their maxi skirts in tropical prints are perfect for sunset strolls on the beach too.

Nothing beats swaying around in one of their long caftans when relaxing oceanside with a good book and cocktails.

The teal palm print is a personal fave! Pink Pineapple also has super fun cropped tees with pineapples that I rock with denim cutoffs.

Their aesthetic is colorful, playful and relaxed – ideal for a blissed out vacay mood!

10. Sail to Sable

Sail to Sable has sophisticated pieces for resort living.

Their clothes may be more simple than Lilly Pulitzer but still evoke vacation feels.

I love their easy linen trousers in navy – so chic for sailing adventures! Their gingham button downs feel beachy too, especially knotted at the waist.

I rock their lightweight cardigans in pale pink and cream for sunset beach strolls.

Sail to Sable’s tees with braided accents remind me of being seaside as well.

Their canvas totes in navy and red stripes are perfect for lugging magazines, sunnies and towels to the shore.

I toss their striped dresses over my swimsuits for classy coverups.

Their wrap dresses with tiny sailboats are ideal for riverside cocktails too! I even dig their resort pants with little anchors.

They say relaxation without being over the top.

Sail to Sable’s color palette of crisp white, sea glass green and deep marine blue totally gives off yacht club vibes.

I pop on their white jeans, a navy blazer and loafers for hitting the marina cafe.

Their clothes are timeless and versatile too.

I dress them up with wedges for evening or go more casual with sandals during the day.

Sail to Sable may be more subtle but still encompasses easy, carefree resort living.

Their pieces transport me to sun-filled days on the water every time!

11. Kiel James Patrick

I love Kiel James Patrick for playful resort accessories like their bracelets.

They have some super fun nautical themes like sea turtles, shells or sailors knots.

Their anchor bracelets remind me of being out on the open ocean.

I stack their striped and sailor bracelets together for a cute, coastal vibe.

Their headbands are also adorbs and have the same preppy maritime patterns.

I rock one with a bow on vacation for a pop of color with sundresses.

Kiel James Patrick’s leather belts with lobsters and sailboats are too cute too! I cinch them over casual linen dresses or shorts.

They have this vibe that’s so New England boarding school meets coastal vacation.

I also adore their whale and anchor embroidered tote bags – so ideal for beach trips! I toss in sunscreen, magazines and my shades for an effortless look.

Kiel James Patrick gives me all the summer feels with their cool nautical pieces!

12. J.Crew

Nothing gets me in a summer mood faster than J.

Crew! Their clothes have those feel good resort vibes just like Lilly Pulitzer.

I’m obsessed with their ruffle shoulder swimsuits with bright lemons.

They look so cute at the beach! I also love their easy wrap dresses blooming with big pink cabbage roses.

They’re flawless for balmy summer nights anywhere.

J.Crew’s got other fun prints like bold stripes and oversized daisies that remind me of seaside vacations.

I rock their midi skirts splashed in pink florals and fruity oranges for strolling the boardwalk or farmers market.

Their off the shoulder tops covered in crimson cherries or periwinkle hydrangeas ooze sweet charm too.

J.Crew’s lightweight fabrics like gauzy cotton and flowy silks are ideal for hot sunny days.

Everything feels refined yet laidback – perfect for resort life! I reach for their peppy nautical sweaters in creamy whites when the evening gets cooler.

A girl can’t go wrong in their fluttery maxi dresses either.

J.Crew is my go-to for luxe yet relaxed vacation style!

13. Palm Beach Sandals

Palm Beach Sandals are beyond perfect for the resort lifestyle.

Their sandals are so playful and fun for tropical locales.

I’m obsessed with their thong sandals in rainbows of sherbet colors.

They remind me of fruity cocktails on the beach! I also adore their metallics like rose gold or silvery snakeskin.

They make even the simplest sundress feel glam.

I dig their sandals with seashells and starfish for beachy vibes too.

Their neutral leathers in tan and gold go with everything as well.

I rock them for refined daytime looks when shopping or lunching.

Palm Beach Sandals also has braided options that feel boho chic on vacay.

Nothing completes a breezy caftan like their brown plaited leather slides! From flirty femininity to sleek simplicity, Palm Beach Sandals has every resort look covered.

I slip them on with shorts or maxi dresses for an effortless summer vibe.

They’re a total warm weather style staple!

14. Sundry

Sundry is my go-to casual vacay brand just like Lilly Pulitzer.

Their clothes have that effortless resort attitude I’m all about.

Nothing beats throwing on one of their soft floral shirts over my swimsuit! Their tropical prints and breezy fits keep me comfy yet cute all day.

I love their tie dye sweats in pinks and corals – they say chill beach vibes.

Their lightweight rayon dresses keep me cool too, especially the short flare ones with palm leaves.

Sundry’s pieces are so versatile for vacay! I dress them up with wedges for dinner or rock their joggers more casually around town.

Their fluttery tops with pom poms and off the shoulder looks with pom trim exude flirty energy.

Sundry’s also got muscle tanks and bike shorts for when I’m feeling sporty.

Everything feels sunny and vibrant without even trying – it’s that easy, relaxed resort style I crave!

15. Beach Riot

For hot looks in the tropics, it’s gotta be Beach Riot.

Their swimsuits and coverups have that sexy resort edge.

I’m all about their cutout one pieces dripping in bright blooming florals.

The cheeky bottoms are va-va-voom hot! I rock their bandeaus with high waist ties for a retro bombshell vibe.

Their crochet bikinis scream vacation flirt too.

I slip on a sheer coverup splashed in exotic prints when strolling the beach.

Beach Riot’s kimonos in ikat designs and zingy colors bring head turning drama.

Their caftans painted in paisleys and palms embody an exotic glam that’s to die for! No one serves sexy, statement style quite like Beach Riot.

Even their sarongs tied at the hips exude a confident siren energy.

I feel powerful and seductive lounging poolside in their looks!

16. Lilly’s Kloset

If I’m craving Lilly Pulitzer style on a budget, it’s gotta be Lilly’s Kloset.

Their pieces capture her resort chic for way less.

I’m obsessed with their off shoulder maxi dresses exploding in pink roses and limes.

The flowy skirts and flirty ruffle sleeves transport me to tropical paradise! Lilly’s Kloset also does adorbs floral rompers that are too cute for words.

I rock them to beach bars or for city brunching.

Their striped shorts in peppy colors remind me of sailing adventures too.

I wear them on our boat with a breezy nautical tee.

Lilly’s Kloset nails the punchy, youthful vibe of Lilly Pulitzer.

Even their sweaters in lemons and hyacinths feel cheerful and fun.

Their swim coverups with big blooms and hibiscus prints get me in vacation mode asap! Lilly’s Kloset lets me live that dreamy resort life without blowing my budget.

17. Old Navy

You can’t go wrong with Old Navy for cute affordable resort wear.

Their prices make it easy to stock up on vacay vibes.

I’m loving their floral maxi dresses splashed in orchids, lilies and ferns right now.

The stretchy smocked tops and flowy skirts scream tropical vacation! For the beach and pool, Old Navy’s got adorable retro style high waisted bikini sets.

I rock the pink gingham or blue posy prints with a big sun hat.

Their breezy shorts in citrus fruits and palms are perfect for daytime adventures too.

I explore local shops and cafes in a relaxed tee and their printed shorts.

When the sun goes down, I throw on one of Old Navy’s kimono cardigans.

They instantly dress up any maxi dress with their bold prints.

Old Navy’s resort wear selection is affordable but still playful, comfy and fun.

It’s easy living in their laidback tropic inspired pieces!.