I’ll never forget the first time I bought a pair of Bonobos chinos.
I felt like I had discovered the holy grail of pants – they were comfortable, stylish, and fit me perfectly right off the rack.
But over the years, I’ve found more and more brands that give Bonobos some healthy competition in the menswear space.
Bonobos paved the way for menswear brands selling stylish, well-fitting clothing online, but they’re far from the only game in town now.
In fact, there are over a dozen brands mimicking the Bonobos formula and offering great alternatives across all price points for chinos, jeans, shirts, suits and more.
Everlane
Known for their minimalist, modern basics, Everlane has expanded way beyond their early t-shirt and denim offerings into a full menswear line including stylish chinos, denim, oxfords, sweaters, jackets and more.
I’m especially impressed by the quality and ethical manufacturing for the price across their products.
Their slim fit chinos have the perfect mid-rise and come in versatile neutral colors like navy, tan, olive and black.
They also offer a relaxed fit and athletic fit chino with a bit more room through the hip and thigh.
I love pairing their chinos with their exceptional merino wool crew neck sweaters when temperatures start to dip.
Their transparent pricing model lets you see exactly how much each product costs to make too – a level of traceability that builds trust.
Frank & Oak
This Canadian brand made waves in recent years with their sustainable, versatile pieces and innovative monthly subscription model.
Their chinos have become my new go-to for both casual Fridays and weekend wear – the athletic and slim fits have great stretch and move with me all day long.
I especially like the high-quality materials they use like Japanese twill and Italian wool.
Beyond chinos, they offer sharp oxford shirts, cozy merino crew necks and hoodies, stylish field jackets, and even suites and blazers for a more polished look.
The outerwear pieces make fall and winter style feel effortless.
Their Common Collection pieces form the foundation of your closet with timeless essentials.
While their Select and Limited offerings let you elevate your look with well-designed trend pieces each month.
Uniqlo
Known as the king of basics, Uniqlo has been expanding their style profiles lately while still maintaining quality fabrics and construction at accessible price points.
Their chinos, denim, OCBDs and polos offer streamlined silhouettes in styles to suit any guy’s needs.
I always stock up on their Supima cotton tees and Heattech long underwear early in the fall.
Lately, their ongoing collaborations with brands like Engineered Garments, Jil Sander, and JW Anderson have elevated their collections with unique prints, textures, cuts and styling.
For example, the +J cropped wide fit chinos and oversized short-sleeve button downs from this spring’s collection brought new proportions to classic pieces.
Their Blocktech parkas are perfect for braving icy city winters too.
Uniqlo is my go-to for affordable closet staples I know I’ll come back to year after year.
Asket
This Swedish brand founded in 2015 takes a minimalist, sustainable approach to menswear.
Their collections offer a small selection of colors and fits to keep things simple.
Their chinos only come in grey, navy, khaki, and black but the fit is fantastic – designed specifically to layer well with their shirts and knits.
Everything is produced in factories with ethical working conditions too.
Asket focuses on creating durable, versatile pieces that work for years to come vs chasing ephemeral seasonal trends.
Beyond their chinos, I’d highlight their merino wool crew necks, oxford shirts, versatile field jackets, and 100% wool outercoat as cornerstone classics to build a capsule wardrobe around.
Taylor Stitch
Founded in San Francisco in 2008, Taylor Stitch combines a laidback California vibe with impeccable tailoring and craftsmanship to create menswear that looks great dressed up or down.
Their chinos come in classic and more modern slim and athletic fits ranging from khaki to olive to blackwatch plaid – making it easy to dial in the perfect pair for your style and body type.
I especially like their heavy twill democratic fit chino for a dressier feel.
Beyond chinos, they offer shirts, jackets, outerwear and shoes to outfit you completely.
They also work with small family-run mills and factories to produce their clothing sustainably.
As a Cali resident myself, Taylor Stitch perfectly encapsulates our penchant for casual pieces done exceptionally well.
Rhone
Founded by guys who wanted workout gear that performed as well at happy hour as the gym, Rhone makes versatile technical menswear that spans the gap from active to everyday wear seamlessly.
Their chinos are a prime example – combining wrinkle-resistant, stretch fabrics with real waistbands and properly tapered legs.
I frequently wear their 7-inch Swift chino to bike commute across the city and still look sharp once I’m off the saddle.
They also offer versatile shirts, polos and jackets crafted from performance fabrics that pair just as well with sneakers as oxfords.
I especially appreciate the anti-stink properties of their products after fitness activities.
And their joggers and shorts allow me to hit the gym in comfort on days when I’ll be heading straight to client meetings after.
Outerknown
Launched by pro-surfer Kelly Slater, Outerknown brings stylish, sustainable menswear to life using recycled materials, organic cottons, and low-impact dyes.
Their chinos incorporate just the right amount of stretch for everyday comfort while retaining a tailored look.
I often get compliments on the rich twill fabric and lived-in look of the Wallace slim fit chino.
Made from REPREVE polyester created from recycled plastic bottles, they feel like your favorite pair right away.
I also appreciate their S.
E.A.jean collection made entirely from recycled cotton and plastic waste.
Beyond chinos and denim, their shirts, jackets and sweaters allow you to pull off West Coast vibes no matter where you live.
Wolf vs Goat
Founded in LA by designer Thomas Adam, formerly of Ralph Lauren, WvG is known for their premium menswear basics as well as unique patterns, knits, and standout pieces.
Their chinos offer a few more fashion-forward fits and details compared to some brands while retaining versatility – think double knee darts, cropped lengths, and even printed camo and plaid options.
I especially like their single pleat regular fit chinos for something a bit looser and breezy when temps are hot.
Beyond chinos, they make fine gauge merino knits, bold oxfords and shirts featuring prints like coconut trees and geometric patterns to subtly stand out from the crowd.
WvG’s balance of wearable luxury basics and experimental flair works well for guys looking to shake up their style a bit.
Todd Snyder
Todd Snyder combines old-school Savile Row tailoring sensibilities with a modern American style aesthetic.
His Italian stretch chinos offer an impeccable fit with just the right amount of give for comfort – I can wear them all day long with either sneakers or leather oxfords.
Featuring streamlined cuts, zipper pocket details, and colors ranging from British Khaki to Black, his chinos work as well on a weekend escape as a busy workday.
Beyond chinos, Todd Snyder is known for cool collaborations that add flair to your closet – think timeless Champion sweatshirts, desert boots with Clarks, and unconstructed jackets with Timex.
His shirts offer objects of Americana like flags and eagles.
And pulled together Todd Snyder’s collections let you channel a rugged, travel-inspired look.
Flint and Tinder
Hailing from the style hotbed of NYC, Flint and Tinder uses premium fabrics and quality construction to bridge the gap between value basics brands and high-end luxury.
Across their chinos, button-downs, t-shirts, and underwear they aim for heirloom level quality at an accessible price point.
Their slim and straight fit chinos come in modern hues like camel, light grey, navy moleskin as well as khaki and olive classics.
Cut from dense twill fabric, they are built to be lived in and retain their integrity wash after wash.
I also like their cozy shawl collar cardigans and rugged waxed trucker jacket for layered fall and winter looks.
Flint and Tinder makes dialing in effortless casual style a breeze.
NN07
Copenhagen based brand NN07 perfectly balances quality, design, and value.
Their chinos are impeccably tailored in dense twills and broken-in canvas.
Ranging from the Wynton slim fit to the Coltrane relaxed cropped, their fits are named after jazz legends which adds some cool flair.
Beyond chinos, they offer knits, shirts, blazers and coats for a complete contemporary Scandinavian wardrobe.
NN07 is a go-to for guys wanting slim, sleek and minimalist looks.
I also appreciate their focus on using eco-friendly natural textiles in many products.
Alex Mill
Founded by the original team behind Bonobos, Alex Mill is all about perfecting refined essential menswear pieces with an emphasis on quality materials and tailoring.
Their chinos skim the line between tailored and relaxed, combining the best aspects of both.
I reach for my Alex Mill standard fit chinos constantly – the mid-rise and tapered leg work in any scenario.
They also offer a tailored and relaxed fit.
Beyond chinos, their oxford shirts, tees, denim and shirting span workwear ruggedness and polished looks seamlessly.
Based in NYC but made globally, Alex Mill brings cosmopolitan American style to life.
Mott & Bow
This digitally native NYC brand offers premium denim alongside chinos, shirts, tees and more – all made with top quality fabrics and construction but sold directly to you online.
The attention to detail in their Italian stretch chinos is obvious, with perfect finishing on seams and buttons.
I love the modern camo print and olive shades they offer alongside versatile neutrals.
The athletic and slim fits accommodate muscle curves without binding or bunching.
Mott & Bow make chinos you want to live in both on casual Fridays and the weekend.
Their denim is extraordinary too – some of the softest I’ve tried yet it holds its shape and looks great day after day.
Mack Weldon
Mack Weldon started by innovating men’s basics like underwear, undershirts, and socks using technical fabrics that are antimicrobial, moisture-wicking, and quick-drying.
They’ve expanded into a full line of menswear – including dress shirts, t-shirts, shorts and chinos crafted from high-tech materials.
I love their Ace chinos with a gusseted crotch that allows full range of motion.
Four-way stretch, moisture-wicking, and heat regulation properties make their chinos ideal for guys on the move.
With sharp yet comfortable pieces, Mack Weldon is changing how guys get dressed each day.
Public Rec
For guys looking for athleisure wear that’s polished enough for all scenarios, Public Rec delivers.
Their All Day Every Day and Weekend chinos marry the comfort and performance of sweatpants with tailored, office-appropriate looks.
This means sweat-wicking, four-way stretch fabric that never bags out.
It also means a clean, streamlined silhouette with tailored seams and buttons.
I often bike commute in their chinos and still feel put together walking into a client meeting afterwards.
Beyond versatile chinos, they make cozy hoodies, half-zips, joggers and shirts from premium technical fabrics too.
Public Rec has you covered morning to night.
Ministry of Supply
Taking high-performance seriously, Ministry of Supply utilizes advanced fabrics to create wrinkle-free, moisture-wicking dress shirts, suits and chinos ideal for commuting, traveling or all-day wear.
I love their Kinetic chinos crafted from polyester that incorporates carbon fiber – making them ultra lightweight yet durable.
The result is a crisp, tailored look with the comfort of athletic gear.
Their Atlas chino includes a little stretch for ease of movement as well.
Beyond chinos, their dress shirts utilize materials developed for NASA to control odor and regulate temperature.
If you want clothing engineered for the demands of modern life, Ministry of Supply delivers.
Mizzen+Main
Catering to men who want clothing that transitions seamlessly from the gym to the office, Mizzen+Main utilizes performance fabrics in shirts, suits, and chinos with tailored silhouettes.
Their Leeward Chinos are a perfect example – crafted from a stretch fabric that is both wrinkle and water-resistant, they look sharp yet allow free movement.
I often wear their chinos when traveling, since they hold up well on long flights and emerge looking crisp.
Beyond chinos, their dress shirts and blazers use athletic fabrics that breathe, stretch, and wick moisture just as well as workout gear.
If you want versatile menswear engineered for comfort and performance, Mizzen+Main has you covered from the boardroom to happy hour and beyond.
J.Crew
Known for their classic American style with a preppy twist, J.Crew offers well-made chinos, button-downs, suits and accessories.
Their 484 slim fit chino is a modern take on the khaki, featuring a lower rise, tapered leg, and stretch fabric.
Available in a rainbow of colors from brick red to navy to neon peach, they add flair to any casual Friday.
I also appreciate their garment-dyed chinos with a worn-in, vintage feel right off the shelf.
Beyond chinos, J.Crew nails wardrobe staples like oxford shirts, quilted vests, top coats and swim trunks.
Their collaborations with brands like New Balance and Barbour add unique flair as well.
For me, J.Crew encapsulates carefree, coastal style with a hip twist.
Proper Cloth
If you’re looking to elevate your wardrobe with custom-tailored shirts and suits, Proper Cloth is an excellent option.
Using fine Italian and Japanese fabrics, they allow you to fully customize everything from collar style, cuffs, monograms, and fit.
The online customization process is intuitive and easy to use.
I love being able to dial in exact measurements for the ideal tailored fit.
Beyond dress shirts and suits, their chinos are also made-to-measure.
You can customize the waistband, pockets, hem, pleats, and other details.
The result is an impeccably fitted pair of chinos made with premium fabrics like Japanese stretch twill and lightweight Italian wool.
They offer contemporary slim cuts but can accommodate any body type with full customization.
If you want a wardrobe that fits you flawlessly, Proper Cloth delivers customized style at accessible prices.
