I remember the first Ritu Kumar sari I ever bought.
It was a pale pink cotton sari with intricate embroidered patterns along the border. I fell in love with the vintage inspiration and effortless elegance of Ritu Kumar’s designs.
Ever since, I’ve been hooked on her beautiful prints and focus on craftsmanship. But it can be tough to score one of her pieces since they are so coveted.
If you too are a fan of Ritu Kumar’s stylish yet accessible aesthetic, check out these 17 similar Indian fashion brands that offer comparable quality and patterns.
These brands share Ritu Kumar’s love of tradition blended with modern sensibilities. You’re sure to find beautiful pieces reminiscent of her designs at a lower price point.
1. Anavila
Anavila focuses on natural fibers like mulmul, khadi and tissue silks that are especially similar to Ritu’s lux materials.
You’ll see they do a bunch of floral and paisley prints on these handlooms just like Ritukar does with her vintage vibes.
Check how they do all this intricate zardosi embroidery along the yoke and hem of a kurta that’ll give you serious Ritu Kumar feels, kid.
I saw they even did this silk lehenga with ombre faded prints of mogra flowers all over it, pretty rad right?
Not to mention one of their tissue saris had these delicate woven motifs of peacocks and parrots along the pallu just like something straight from Ritu’s studio.
Their accessories like potli bags and stoles also feature beautiful woven hem patterns or gota work that pay homage to Indian craft just like our fave Ms. Kumar does.
Def browse Anavila if you like how Ritu gives traditional silhouettes modern twists through sumptuous fabrics and painstaking details, dude.
You won’t be disappointed by their take on Indian textiles blended with contemporary aesthetics just like the lady you’re digging, Ritu herself.
2. Jaypore
Jaypore has a serious boho aesthetic down with their diaphanous dresses printed with paisley blooms and mandalas like Ritu would approve of.
Check how they did this sleeveless kurta dress with blue and pink allover block prints and a high side slit showing some leg that’ll make you feel tropical, friend.
I saw they had tunic tops patchworked together from scraps of silk ikat prints and cotton stripes that gave serious global gypsy vibes just like Ritu’s effortless style.
Not to mention their indigo dresses adorned with gota trims, chain stitch and marodi embellishments are just the kind of arty yet traditional craftsmanship Ritu loves, man.
With flowing silhouettes and lightweight khadi fabrics blooming with handblocked motifs, you’re sure to feel the wanderlust just like looking through Ritu’s catalog will do to you.
Consider shopping Jaypore if you want the same blend of cultural inspirations from East and West infused within bold prints and relaxed silhouettes like Ritu is known for, dude.
Their hippie-chic designs will allow you to channel Ritu’s free spirit through vibrant cottons and global vibes quite nicely, friend.
3. Raw Mango
Raw Mango takes Ritu’s love of elegant ethnic wear to the next level with seriously lux textiles, bud.
Check how they did this mulberry silk embroidered lehenga with zardosi flowers blooming all over it, fit for a desi princess just like Ritu would make.
Not to mention their handwoven tissue and matka silk kurtas with striped yokes and motifs of peacocks twining along the hem are the kinds of ornate details Ritu perfected, yo.
I saw they even released this collection with block printed cotton saris featuring pichwai motifs and marodi stitch – textbook Ritu Kumar craftsmanship, friend.
With intricate embellishments, sumptuous fabrics and vintage inspirations pulled off to perfection, Raw Mango is where to splurge for Ritu-level luxury ethnicwear on God.
With their focus on old world textile techniques blended with modern silhouettes, you simply can’t go wrong emulating Ritu’s refined sensibilities through Sanjay Garg’s masterpieces, pal.
So treat yo self to the lap of luxury and indulge in some Raw Mango if you want the finest Quality resembling Queen Ritu herself, amigo.
4. Good Earth
Good Earth keeps it classic with their indigo dyed silks and block printed cottons just like our guru Ritu likes it, buddy.
Check how they did these organic khadi kurtas with geometric patchwork designs along the yoke and floral motifs blooming along the wide palazzo pants for a sophisticated vibe.
I saw they released this collection of dresses with ikat prints featuring peacock and paisley patterns woven right in, textbook Ritu vibes dude.
Not to mention browsing their accessories of dupattas, stoles and potlis with intricate zardosi work along the borders will instantly remind you of Ritu’s refined handiwork, friend.
With their focus on simplicity through minimal silhouettes and understated textiles, Good Earth is guaranteed to satisfy your longing for Ritu’s old world elegance with a modern edge, man.
Def explore their exquisitely crafted collection if you want traditional meets contemporary vibes on a budget Ritu herself would surely appreciate, amigo.
5. Eká
Eká revives age-old print techniques from regions across India just like Ritu appreciates cultural heritage.
Check this linen kurta featuring natural vat dye patterns of peacocks and paisley blooming all over it.
Not to mention their latest collection used bandhani tie-dye on soft mulmul fabrics for flowy palazzo pants and kurtas.
I saw they did blouses printed with folk motifs inspired by Madhubani artisans Ritu would admire.
Browsing Eká is sure to please your love of Ritu’s timeless inspirations and dedication to traditional craftsmanship.
With a focus on revitalizing ancient techniques, Eká transports you to another era through vivid organic prints just as Ritu excels at.
So dive into their collection blending heritage and modernity if you want to channel Ritu’s cultural appreciations through vibrant textiles.
6. Indistyle
Indistyle celebrates regional Indian textiles just like Ritu appreciates India’s diverse craft legacies.
Check their latest collection featuring Mysore silk dresses with intricate woven patterns.
Not to mention their Banarasi jacquard kurtas in jewel tones with zari borders dripping in gold.
I saw they even did a lineup of Bandhejprinted saris and lehengas straight from Gujarat’s finest studios.
Browsing Indistyle is sure to inspire your love of Ritu’s ode to Indian culture through exquisite regional fabrics.
Discover textile treasures from all over the subcontinent through their collaboration with master artisans.
Indistyle allows you to appreciate Ritu’s passion for tradition through a wide array of handcrafted wonders.
7. Samant Chauhan
Samant Chauhan takes ethnic luxe to the next level like how Ritu elevates Indianness.
Check his silk coin kurtas with zardosi embroidery so ornate you’ll feel like royalty.
Not to mention the mulberry silk lehengas adorned with intricate gota work and floral patterns.
I saw he even did a collection with Benarasi brocades featuring peacock motifs and buttas.
With craftsmanship so meticulous, Samant exudes the same appreciation for textile artistry as Ritu.
Indulge in some serious luxury browsing his line of sumptuous ensembles fit for Indian royalty.
Samant channels Ritu’s refined aesthetic to a T so treat yourself to some South Asian haute couture.
8. Sabyasachi
Sabyasachi spreads Bengal’s cultural roots just like Ritu showcases Indian traditions.
Check his latest with Jamdani saris and kurtas featuring woven floral patterns.
Not to mention the Tant sarees adorned with meticulous kantha embroidery.
I saw he unveiled a new collection with Phulkari printed lehengas paying ode to Punjabi craft.
With heritage-inspired designs treated with utmost respect, Sabyasachi reflects Ritu’s dedication.
Drool over his masterful reimaginings of Indian textiles through a modern design sensibility.
Together they prove tradition seamlessly updates into contemporary couture when blended with care, passion and pride for one’s roots.
9. Rahul Mishra
Rahul Mishra marries East and West like how Ritu blends tradition with trends.
Check his couture with jacquard brocades blooming with paisley and floral designs.
Not to mention his luxe lehengas featuring Gotta embroidery and tilla patchwork art.
I saw he unveiled a collection with zardosi work along kurtas mimicking sacred pichwais.
Rahul breathes new life into Indian textiles for a fashion forward audience just as Ritu inspires the rebel in tradition.
Indulge in his sophisticated vision for heritage reimagined through meticulous craft and progressive designs.
With a focus on ushering Indian style to avant garde realms, Rahul reflects Ritu’s daring spirit.
10. Ashish N Soni
Ashish N Soni brings traditional techniques to high fashion like Ritu does for a chic clientele.
Check his power suits featuring kalamkari prints and bandhej embroidery.
Not to mention the silk trousers with zardosi flourishes you won’t find elsewhere.
I saw he recently showed lehengas donning intarsia work woven right into ikkat silks.
Browse Ashish for refined Indian wear blended with contemporary silhouettes just like Ritu’s ever stylish edits.
Feel empowered in edito-approved ensembles showing tradition isn’t against progress.
With craft-based couture reimagined, Ashish echoes Ritu’s flair for heritage updated with edge.
11. Anjul Bhandari
Anjul Bhandari infuses Lucknow’s legacy into easy separates just like Ritu modernizes traditions.
Check her chanderi dresses featuring gota accents and zardosi embroidery.
Not to mention the linen blend kurtas with yoked fronts sporting rich gota patterning.
I saw she recently unveiled a collection printing ikat patterns onto relaxed palazzos.
Anjul proves tradition doesn’t clash with comfort when blended with modern aesthetics as Ritu shows.
Her line balances luxury and leisure perfectly for the contemporary connoisseur of Indian signature.
Shop Anjul to channel Ritu’s signature fusion of culture meets casual in pieces made to last.
12. Koshy Kumar
Koshy Kumar creates bridal edits with centuries old textiles like how Ritu stays true to tradition.
Check his lehengas adorned with Benarasi brocades woven with real gold.
Not to mention the heavily embroidered blouses and dupattas dripping in zardosi designs.
I saw he recently showcased a Banarasi ensemble featuring intricate gota and mukaish work.
Koshy pulls out all the stops for Indian high luxury just as Ritu perfects ethnic extravagance.
Indulge in his masterworks for ultimate indian weddings couture reflecting Ritu’s refined vision.
Few can emulate Ritu’s gift for bringing out textiles’ finest qualities than jeweler to Indian royalty, Koshy Kumar himself.
13. Jayanti Reddy
Jayanti Reddy brings Hyderabad’s legacy to light with her elegant designs just as Ritu spreads cultural appreciation.
Check her latest featuring ghicha brocade lehengas accentuated with zardosi patterning.
Not to mention the silk blouses featuring delicate gotawork blooming with floral beauty.
I saw she unveiled a collection infusing paithani borders onto relaxed kurtas and palazzos as well.
Jayanti preserves regional craftsmanship just as Ritu champions diverse Indian traditions for today’s woman.
Her line marries heritage and modernity flawlessly like no other, making it ideal for those kindred to Ritu’s sensibilities.
14. Sandeep & Poppy
Sandeep & Poppy fuse vintage romance with Indianness like Ritu does so effortlessly.
Check their latest featuring block printed kurtis with paisley patterns and floral borders.
Not to mention the antique jewellery inspired gota embellished lehengas fit for a maharani.
I saw they unveiled a collection featuring silk bandhani saris with tie dye fading into soft hues.
With nostalgia infused traditional textiles blended with whimsy, Sandeep & Poppy echo Ritu’s effortless old world charm.
Shop their line for globally inspired pieces reflecting Ritu’s sensibility for heritage updated with dreaminess.
15. Abundantia
Abundantia dresses you in heirloom quality textiles like Ritu designs for discerning patrons.
Check her line of Banarasi tissue dresses featuring zari work and gota detailing.
Not to mention the Mysore silk separates with delicate woven motifs.
I saw they worked with master weavers from Kanchipuram on their latest as well.
Abundantia outfits you in opulence on par with Ritu’s luxury vision through collaboration with India’s finest artisanal clusters.
16. The Loom Artisan
The Loom Artisan spreads appreciation for regional craftsmen like Ritu champions Indias diverse talents.
Check their collection featuring Phulkari embroidered ensembles straight from Punjab.
Not to mention the Bandhej and Sanganer printed accessories paying ode to Rajasthan.
I saw they partnered with artisans practicing Ajrak block printing from Sindh as well.
The Loom Artisan ensures technique and craft get their due, aligning with Ritu’s devotion to culture through textiles.
Shop their line to experience India through the makers themselves as curated by Ritu.
17. The Woolmark Company
The Woolmark Company focuses on exquisite weaves just like Ritu elevates fabric.
Check their capsule featuring woven ikat prints reviving a Banarasi legacy.
Not to mention the collection with Jamawar shawls accentuated by gota work.
I saw they worked with a weaver specializing in Munga silk from Bihar as well.
The Woolmark Company allows you to appreciate textile artistry on its own through collaborations with India’s finest weavers.
Browse their line to feel Ritu’s passion for textiles come alive through works of masters.
18. Mulmul
Mulmul revives pure muslin traditions like Ritu honors India’s textile legacies.
Check their line of mulmul kurtas and dresses featuring intricate zardosi work.
Not to mention their range of embroidered muslin scarves with gota borders.
I saw they recently partnered with artisans from Narayanpet as well known for double ikat weaves.
Mulmul spreads appreciation for luxuriously lightweight fabrics as Ritu championed through her pioneering ensemble with molmuls.
Shop their line to feel the signature fluidity and versatility of pure muslin as elevated by Ritu’s refined taste.
19. Ekaya
Ekaya revives vintage weaves with minimal separates like Ritu modernizes tradition.
Check their kurtas featuring woven paisley patterns and floral embroidery.
Not to mention the easy saris with bandhani stripes and Gotta accents.
I saw they recently launched a collection with revivalists from Paithan as well.
Ekaya maintains techniques’ essences while streamlining silhouettes, à la Ritu’s calibrated updates.
Shop their line for heritage-inspired essentials reflecting Ritu’s refined sensibilities.
20. Advaya
Advaya infuses sustainable fabrics with cultural tales like Ritu borrows from tradition.
Check their collection featuring ajrakh block printed khadi and linen.
Not to mention the accessories featuring intricate banjara embroidery.
I saw they partner with NGOs to preserve vanishing crafts as well.
Advaya ensures legacy lives on through ethically-made pieces as Ritu herself champions.
Shop their line for community-minded pieces perfect for those who appreciate Ritu’s mission.
