Ever found yourself endlessly scrolling through Bewakoof’s massive collection of graphic tees, trendy kurtis, and super comfortable pajama sets wishing there were even more affordable Indian fashion brands to explore?
As someone who lives in my pajamas but also loves making a style statement, I’ve spent hours hunting for that sweet spot between laidback comfort and Instagram-worthy outfits.
Well, after tons of online window shopping, I’ve uncovered 17 brands that I think you Bewakoof lovers will totally dig.
From globals giants like H&M and Zara to homegrown labels Nasty Gal and Ajio, I’ve covered cool picks for every taste and budget.
I even discovered that Bewakoof itself started as a tiny college project right back in 2011 before becoming the fashion empire it is today!
So come along for the ride as we uncover quirky backstories, signature styles, and examples of popular pieces from each brand.
Maybe you’ll even discover a new fave destination for all your kurta, loungewear, graphic tee needs!
Let’s dive in:
1. Forever 21 – Where Style Meets Affordability
If you love scoring super trendy fast fashion pieces without blowing your budget, add Forever 21 to your radar stat.
Ever since it burst onto the scenes in the early 1980s, this brand has been delivering major style at wallet-friendly price points.
Browse Forever 21’s site or walk into one of their giant stores, and you’ll instantly vibe with their youthful energy.
We’re talking eyecatching outfits featuring every color under the sun, piles of accessories and shoes to mix and match, and tons graphic tees with cheeky slogans.
In fact, Forever 21’s huge graphic tee collection gives Bewakoof a run for their money!
While fast fashion does have some ethical issues, Forever 21 aims to operate more consciously through initiatives like sustainable packaging and responsible manufacturing practices.
They even have eco-friendly collections made using recycled materials, vegan leather, and organic cotton so you can stay on trend with a cleaner conscience!
If you love Bewakoof’s vibrant prints, trendy silhouettes, and wallet-friendly price tags but wish there were more variety and sizes, Forever 21 is an awesome alternative.
Some popular picks are their floral off-shoulder dresses, cycling shorts with mesh details, graphic tees featuring pop culture references, and comfy loungewear sets.
2. H&M – Global Fashion Sensation
When it comes to global giants ruling the affordable fashion space, H&M is the undisputed OG.
Since storming onto the scenes back in 1947, this Sweden-based brand has skyrocketed to worldwide fame for its playful designs and wallet-friendly price points.
Strolling through an H&M store or browsing their polished website feels like falling down a rabbit hole of vibrant colors, lush fabrics, and irresistible accessories calling your name.
Their wide range caters to women, men, kids, and home goods so the whole family can score beautiful things at unbeatable prices.
Like Bewakoof, H&M also regularly drops limited-edition collabs with high-profile designers, elevating their signature accessible style with luxury edge.
Past designer partners include Versace, Lanvin, Alexander Wang, and MOSCHINO so keep an eye out for those drool-worthy drop dates!
Some popular picks for the gals are floaty floral maxis and wrap dresses, off-the-shoulder tops in vivid hues, edgy faux leather pieces, and comfy neutral bodysuits that pair perfectly with all your fave denim.
3. SHEIN – Unleash Your Inner Trendsetter
Another ultra-popular global fashion mecca worth gushing about is SHEIN. Pronounced “she-in,” this boundary-breaking Chinese brand has reinvented the fast fashion wheel for the digital age.
SHEIN solely exists online but has still managed to explode into a Gen Z sensation thanks to their super timely trends, breathtaking variety of womenswear, and downright wild pace of adding new drops. We’re talking whopping 6,000 items added to their endless fashion library each day! 🤯
Between the nonstop influx of exciting new pieces and shockingly affordable price tags (talking under $10!), SHEIN makes trend experimentation thrilling. Every time I visit, it feels like unwrapping shiny new fashion surprises.
Some bestselling picks that rival Bewakoof’s casual vibe are graphic tees, bike shorts with sporty stripes, colorful seamless sets, floral ruched dresses, trendy bucket hats, and textured slide sandals.
4. Zara – Elevate Your Wardrobe Game
Traveling overseas or simply longing to elevate your style game? Add Zara to your fashion hit list!
The Spain-founded fast fashion pioneer has perfected that sweet spot between catwalk cool and (somewhat) affordable pricing.
Compared to other budget-friendly brands, Zara skews sleeker and more refined while still keeping costs lower than luxury designers.
Browsing their stores feels like walking an elegant runway as chic pieces call your name. Expect rich fabrics, sophisticated silhouettes, and attention to detail that helps each garment stand the test of trends.
Some bestselling picks for women are lightweight button-downs, polished pantsuits, ruffle-trim maxi dresses, structured handbags, and classic trench coats to elevate all your OOTDs.
5. American Eagle Outfitters – Casual Cool at Its Finest
In the mood for laidback pieces with a cool modern twist?
Add American Eagle Outfitters to your shopping lineup! Since first flying onto the fashion radar back in 1977, this brand has won over Gen Z and millennials for effortlessly blending comfort with trendy flair.
Browse American Eagle’s stores or site, and you’ll instantly notice that signature casual vibe.
We’re talking lived-in denim, slouchy graphic tees, oversized shackets, midi skirts with leggings-friendly slits, and cloud-like joggers made for snuggling into oblivion.
While styles skew relaxed, clever details like raw hems, deconstructed elements, trendy dye techniques, and artsy patches keep American Eagle feeling current rather than sloppy. Expect that perfect combo of cool and comfy!
Some popular American Eagle picks echoing Bewakoof’s aesthetic are graphic tees touting female empowerment slogans, comfy bike shorts for lounging or workouts, oversized plaid button-downs, and vintage-look mom jeans with distressed details.
6. Boohoo – Trendy, Affordable, and Unapologetically Bold
Craving fashion that celebrates self-expression while keeping your wallet happy?
Uk-based brand Boohoo is calling your name! Since first launching in 2006, this fierce fashion label has skyrocketed to fast fashion fame for its bold designs and body positive spirit.
Browsing Boohoo’s edgy styles feels like joining a wildly fun fashion revolution.
Forget minimalism or dainty details—everything spotlights bright hues, vibrant prints, dazzling sequins, and show-stopping silhouettes trendsetters obsess over. And with most pieces costing under $30, you can experiment fearlessly!
Boohoo also carries an extensive plus size range so gals of all shapes can strut their stuff in the latest trends without compromise. Now that’s something to celebrate! 💃🏽
Some bestselling picks echoing Bewakoof’s unapologetic spirit are belted shirt dresses in fierce prints, curve-hugging denim, sequin bombers jackets with contrasting sleeves, and strappy heels that command attention.
7. Fashion Nova – Slay All Day
Another brand celebrating fearless personal style and gorgeous curves is Fashion Nova.
Since debuting on the fashion radar in 2006, this Los Angeles-based label has skyrocketed to viral fame for its bold trendsetting designs made to slay all body types.
Browsing Fashion Nova’s site feels like stepping into a sultry fashion fantasy.
Figure-hugging silhouettes, flesh-flaunting cutouts, daring slits, and attention-grabbing colors aim to make you feel like the main character. And with influencer faves like the Curve Denim collection and bandage dresses constantly going viral on Instagram, prepare for nonstop outfit inspiration!
Some bestselling picks channeling Bewakoof’s vibrant energy are the Olive Cut Out Romper with a flirty lace-up front, the electric pink Fame bodysuit, fierce faux leather pants, and the Ruby Bandage Dress which has become an Instagram icon.
8. PrettyLittleThing – Embrace Your Femme Fatale
Also celebrating curves and oozing high fashion appeal is popular brand PrettyLittleThing. Since exploding onto the scenes in 2012, this UK-based label has captivated Gen Z and Millennials with its trend-forward pieces, inclusive size range, and nonstop influencer buzz.
Browsing PrettyLittleThing’s runway-worthy aesthetic feels like indulging your inner diva. Figure-hugging silhouettes, attention-grabbing prints and colors, and luxe details like faux fur, satin, and lace transform everyday outfits into sultry fashion moments.
No matter your size or budget, PrettyLittleThing empowers you to embrace your inner bombshell. We’re talking showstopping dresses under $50, dazzling heels under $30, and a constant influx of new styles to fall obsessed with.
Some bestselling looks echoing Bewakoof’s fierce vibe are the Khaki Twist Front Crop Top and matching pants, the bestselling Snake Print Wrap Mini Dress, vibrant loungewear sets, and edgy faux leather pieces.
9. ASOS – Your Fashion Playground
Another mega online fashion destination you need on speed dial is ASOS. Since first launching in 2000, this UK-based giant has become Gen Z’s favorite playground for discovering affordable trends from both independent labels and classic brands.
Browsing ASOS feels like opening fashion’s wildest treasure chest. We’re talking aisles of affordable styles for men and women,constant new arrivals to obsess over, coveted brands like Levi’s and Calvin Klein, and an army of models showing how diverse styles suit different body types.
Whatever your size, shape, style, or budget, ASOS lets you flex your fashion chops and try daring new looks without buyer’s remorse. No wonder it’s become a prime destination for scoring statement pieces that turn heads!
Some bestselling categories channeling Bewakoof’s aesthetic are their graphic print tees touting empowering slogans, edgy activewear sets for feeling fierce at the gym, slouchy loungewear for lazy days, and vibrant midi dresses showing off ASOS’s trendsetting magic.
10. Missguided – For the Bold and Fearless
If you love Bewakoof’s bold prints and edgy styles but crave even more trendsetting looks, fierce brand Missguided is calling your name. Ever since bursting onto the scenes in 2009, this UK-based fashion hub has captivated fearless dressers craving standout pieces minus the shocking price tags.
Browsing Missguided feels like stepping into a vibrant world where self-expression reigns supreme. We’re talking eyecatching prints, fabrics that pop, silhouettes that flatter your curves, and tons of rebellious extras like fishnets, harnesses, chain details, and graffiti-style slogans
And with most items costing under $50, you can refresh your wardrobe with their latest trends instead of breaking the bank. Some customer faves echoing Bewakoof’s spunky looks are the extreme distressed jeans, neon loungewear sets, vibrant bandage minidresses, and their influencer-beloved I Am Gia collab.
11. Urban Outfitters – Vintage Vibes and Contemporary Cool
Lusting after Bewakoof’s laidback graphic tees but wish they offered more bohemian flavor? Set your sights on Urban Outfitters! Launched in 1970, this Philly-born brand has won over free spirits craving hippie chic style with an extra dose of modern cool.
Browsing Urban Outfitters’ vibrant sites feels like discovering hidden boho treasure. Shelves burst with eclectic finds like vintage band tees, artisan jewelry, earthy patterned maxi skirts, distressed denim jackets, and quirky home decor your inner flower child craves.
While staying true to its retro roots, Urban Outfitters also delivers contemporary pieces so you can balance nostalgia with what’s trending now. Some Bewakoof-esque faves are their empowering graphic tees, slouchy sweat sets, Hawaiian prints made modern, and effortlessly cool cutoff shorts.
12. Topshop – High Street Chic
Next up in our roster of cool British fashion brands worth knowing is the iconic Topshop. Storming the industry since 1964, this UK giant has dominated the high street fashion game thanks to its masterful mix of crowd-pleasing staples and straight-from-the runway hype.
Whether seeking effortlessly cool basics or drool-worthy designer collabs, a visit to Topshop’s sites and lively stores stokes major fashion inspiration. Browse the shelves and discover on-trend denim in silhouette for every body, It-girl accessorizes like over-the-knee boots, leather jackets with modern updates, and limited edition collections from names like Kate Moss that resemble luxury.
Some bestselling Bewakoof-esque items are Topshop’s luxe loungewear sets that still feel chic, vibrant floral dresses redone each season, trendy cycling shorts perfect for workouts and casualwear, and their iconic Joni jeans that flatter every figure.
13. Mango – Elegance Redefined
If you love Bewakoof’s fusion of casual pieces and traditional Indian styles but crave an extra dose of polish, allow me to introduce Mango! Originating in Spain, this globally renowned brand has redefined affordable fashion since launching in 1984.
The moment you enter one of Mango’s sleek stores or modern sites, the refined elegance is palpable. Luxe fabrics, sophisticate silhouettes, and attention to detail transforms basics like blazers, button-downs, and t-shirts into high fashion.
While elevated, Mango’s pieces still retain an approachable quality so getting dressed feels effortless. Some bestsellers echoing Bewakoof’s essence are versatile striped bodysuits, lightweight cardigans perfect for layering, flowy wrap dresses, and collared blouses polished enough for the office with a fashion edge.
14. Nasty Gal – Unleash Your Inner Rebel
If you love Bewakoof’s tongue-in-cheek personality but crave styles with a little extra edge, it’s time to get Nasty! Born in 2006 as a humble eBay vintage store, Nasty Gal has blossomed into a cult-fave fast fashion brand for gals who write their own fashion rulebook.
Here is the continuation of the expanded sections:
Browsing Nasty Gal’s rebel-rousing world feels like indulging your provocative side. We’re talking faux leather everything, cheeky graphic tees, mini dresses with daring cutouts, tops that bare, and skinny jeans that hug every curve. If you love stirring the style pot, this is your new fave accomplice!
While channeling its indie roots through vintage-inspired pieces, Nasty Gal also keeps up with the latest trends so style stays relevant. Some popular picks echoing Bewakoof’s spunk are graphic tees with empowering mantras, workout sets covered in cool graffiti prints, slinky satin dresses for feeling fierce on date night, and destroyed denim with edgy embroidered details.
15. Revolve – Where Influencers Shop
Wondering where top influencers and Hollywood celebs score their envy-inducing #OOTDs? Look no further than global fashion mecca Revolve! Launching in 2003, this digital darling has become the ultimate one-stop-shop for what’s hot right now.
Browse Revolve’s polished site, and prepare for major inspiration overload. With over 1000 emerging talents and established brands housed under one roof, every style craving gets satisfied here. Whether you lust after gowns worthy of a Kardashian or printed sweat sets ideal for vlogging, Revolve has your back.
While definitely pricier than our other picks, Revolve still keeps costs friendlier than high-end designers. And with new coveted pieces landing daily, scoring those sell-out Instagram finds gets way easier. Some influencer beloved categories echoing Bewakoof’s It-girl vibe are their graphic sweaters, workout sets from celeb-loved brands like Alo Yoga, and their seriously fierce shoes shop.
16. Free People – Boho-Chic Bliss
If whimsical pieces that feel one-of-a-kind spark your fashion joy, allow me to introduce Free People! Originating as a small boutique in the 1970s, Free People has blossomed into a boho-chic paradise for gals craving artful details and wanderlust spirit.
Browsing Free People’s sites and stores ignites that sweet bohemian high. Get lost in peasant blouses with romantic embroidery, billowy maxi dresses, vintage-inspired jeans with clever distressing, lacy bralettes peeking through sheer tops, and buttery cardigans to complete the flower child uniform.
While sustaining that nostalgic vibe, Free People also incorporates contemporary touches so style never feels costumey. Some Bewakoof-resembling bestsellers are their empowering graphic tees, coordinating loungewear with subtle prints, and effortlessly cool utility jackets upgraded with boho flair.
17. Cotton On – Casual Comfort with a Twist
Last but definitely not least in our roundup of Bewakoof alternatives is Aussie import Cotton On. Diving into stores and sites from this down under darling feels like discovering comfort clothing perfected for the modern era.
Since launching in Australia in 1991, Cotton On has expanded globally for its skill blending cozy casual fabrics like cotton, terry, and jersey with contemporary touches. We’re talking lived-in t-shirts, soft sweatpants, and hoodies elevated with on-trend cropped cuts, subtle distressing, and cheeky graphic prints.
Cotton On also delivers tons of matching sets so building fresh looks feels like a breeze.
Some bestselling pieces echoing Bewakoof’s aesthetic are their empowering graphic tees, bike shorts with sporty stripes, sherpa-lined hoodies that feel like a hug, and their famous bodysuits perfect for layering or wearing solo.
Top 15+ Trendsetting Brands Just Like Bewakoof
| Rank | Why It’s a Good Alternative | |
|---|---|---|
| Forever 21 | 9.5 | Affordable prices, huge selection of graphic tees, lots of trends and accessories |
| H&M | 9.0 | Playful styles, global fashion influence, collabs with top designers |
| SHEIN | 8.9 | Insane variety updated daily, dangerously low prices, all the latest trends |
| Zara | 8.8 | High fashion taste at lower prices, luxe fabrics and detailing |
| American Eagle | 8.7 | Effortlessly cool casualwear, loungewear, and denim |
| Boohoo | 8.5 | Daring trendy pieces under $30, inclusive size range, celebrity collabs |
| Fashion Nova | 8.3 | Body positive vibes, curve-flaunting styles, viral styles blowing up Instagram |
| PrettyLittleThing | 8.2 | Trendsetting pieces under $50, celeb buzz, feminine and bombshell vibes |
| ASOS | 8.0 | Trend overload, tons of brands under one roof, very size and budget friendly |
| Missguided | 7.9 | Edgy rebellious aesthetic, killer collabs, dangerously affordable |
| Urban Outfitters | 7.8 | Boho vibes with modern edge, quirky tees and loungewear |
| Topshop | 7.6 | Trendsetting basics, celeb- darling styles, cool denim fits for every body |
| Mango | 7.5 | Sophisticated European chic at lower price points |
| Nasty Gal | 7.3 | Daring sexy styles, vintage-inspired finds |
| Revolve | 7.2 | Influencer and celeb mecca, hottest trends all in one marketplace |
| Free People | 7.0 | Boho paradise for flower children and hippie chic lovers |
| Cotton On | 6.8 | Elevated everyday basics and loungewear |
