Today I want to share with you some of my favorite brands that are similar to As Colour Apparel.
I discovered As Colour a few years ago and instantly fell in love with their super soft basics and minimalist aesthetic.
However, being a bargain shopper at heart, I’m always on the lookout for brands that offer a similar look and feel for less money.
Through trial and error (emphasis on the error!), I’ve managed to find 10+ great brands that any As Colour fan is sure to love.
Last year, I realized I had unintentionally bought the same 3 As Colour t-shirts in 5 different colors each.
I literally had 15 virtually identical t-shirts hanging in my closet!
While some may judge me for lack of style, I say basics are timeless and comfy clothes make me happy.
But maybe it was time to branch out a bit…
An interesting fact about basics is that simple, everyday pieces like t-shirts and tanks make up over half of many people’s wardrobes.
This just shows how brands like As Colour thrive – we can’t get enough of their easy, versatile essentials!
Now to my top 10+ beloved list of As Colour Alternatives:
Everlane
Known for their efforts towards ethical factories and radical transparency, Everlane offers a tightly curated collection of minimalist basics at affordable prices.
Their cotton tees and tanks have a similar athletic-inspired fit and feel to As Colour at even lower prices.
I’m obsessed with Everlane’s airy cotton crew neck tee – it comes in a dozen neutral colors like black, white, heather grey, and olive green.
At only $18 a pop, I can stock up on these tees without breaking the bank. The fabric is so soft and breathable, I honestly forget I’m wearing it sometimes.
For tanks, Everlane’s cotton ribbed tank is a great basic layering piece. It has a flattering slim fit through the torso and a boxier shape up top.
I personally love layering it under cardigans and blazers for work. And at 2 for $30, you can’t beat the value!
H&M
The fast fashion giant H&M offers simple tees, tanks, and sweatshirts with a budget-friendly price tag.
While the quality may not be as premium, it’s a great option for temporary trendy pieces each season.
H&M basic tees come in every color imaginable, and at $12.99 they’re an easy way to try a new hue you’re unsure about without spending a lot.
I will say the fabric is fairly thin and prone to holes, so I don’t purchase H&M basics to wear on repeat. But when I want a punchy lime green tee to pair with white jeans for summer, I always check H&M first.
For those cute graphic sweatshirts that quickly go out of style, you just can’t beat their prices. And sometimes you can even score basics in performance fabrics like moisture-wicking mesh for the gym.
So if you’re looking to revamp your look each season for less, be sure to browse H&M’s newest arrivals.
J.Crew
J.Crew’s elevated basics line is made with luxe fabrics like Peruvian cotton for a softer feel. The classic color choices and preppy silhouettes pair perfectly with As Colour for a timeless wardrobe.
J.Crew’s tissue cotton tees are a real treat, made from custom woven Italian cotton that gets softer with every wash. At $39.50 they’re pricier than a basic tee, but you can feel the quality difference with every wear.
The relaxed fit drapes beautifully while the dropped shoulder seams and slimmer sleeves keep the shape flattering.
For tanks, J.Crew’s $34.50 stretch cotton popover tank is a real versatile staple. It comes in gingham, stripes, and solids so you can dress it up with a pencil skirt or down with cutoffs. The partial button placket adds subtle detail that makes this feel like a real wardrobe upgrade from a plain old tank.
Uniqlo
Known for affordable, quality basics, Uniqlo is a go-to for timeless wardrobe essentials. Their Supima cotton crew neck tees offer premium comfort and durability at an accessible price point.
I love the range of versatile neutrals like heather gray, navy, and black along with seasonal hues like mustard yellow and sky blue.
At $14.90 each, I can stock up on multiple colors without breaking the bank. The fabric is substantial without feeling heavy and the boxy fit makes it perfect for tucking or tying.
For tanks, Uniqlo’s AIRism line can’t be beat for breathable basics.
The innovative quick-dry material somehow feels silky soft and feather light while wicking moisture. It’s perfect for layering or wearing alone on sweltering summer days.
Plus the adjustable camis and tanks come in convenient adjustable straps and built-in shelf bra options. At just $14.90 the AIRism line offers functionality and comfort that outperforms tanks triple the price.
COS
This chic and minimalist brand offers luxe basics with subtly modern details. COS cotton crew neck tees feature neatly finished hems and seams along with sustainably sourced fabrics.
While the $35 price tag is higher than fast fashion, you can instantly feel the quality difference in the substantial cotton. COS offers an impressive array of neutral hues along with unique tones like crimson, azure blue and sage green.
The boxy cropped fit pairs perfectly with high waisted bottoms. When it comes to tanks, COS has an amazing ribbed cotton racerback tank for $55. It has the laidback look of a workout tank with the structured feel of casual daywear.
The flattering racerback silhouette and fitted shape adds polish while the ribbed cotton fabric in white, black, or gray feels elevated.
It quickly became my go-to summer tank for everything from jeans to pencil skirts. The price per wear value is unbeatable for the premium design and fabrics.
Reformation
This eco-conscious brand uses sustainable practices to create minimalist staples with a cool Californian vibe.
Their classic crew tees are made from recycled cotton jersey that feels buttery soft. With cropped and boxy fits, they pair perfectly with everything from bike shorts to pencil skirts.
The color palette includes earth tones like mauve, olive, rust orange and sage along with vibrant hues like neon yellow and pastel lilac. At $38 they cost more than fast fashion but give back in ethical production methods.
For tanks, Reformation’s $38 Essential Rib Tank is a best seller. Made from a sustainable stretch cotton rib, it comes in black, white, brown, and beige.
Featuring a racerback silhouette with skinny straps and a fitted shape, it’s both flattering and versatile.
You can dress it up with a midi skirt or wear it to barre class with yoga pants. While pricier than some brands, the focus on minimal environmental impact is truly refreshing.
Madewell
Known for effortless denim and tomboy chic styles, Madewell also offers amazing modern basics with a vintage feel.
Their classic Whisper Cotton Crew tee features a perfectly faded look right from the first wear.
The lightweight cotton pairs a relaxed silhouette with raw unfinished edges along the neckline and sleeves. At $25 in heathered hues of gray, green, and black along with white, it’s an everyday essential.
Madewell’s Whisper Cotton Slouchy Tank is another comfy favorite of mine. The plunging scoop neckline and wide shoulder straps add feminine flair while the whisper-soft cotton feels perfectly broken in.
Plus the extended shirttail hem provides coverage while layering. At $22 each, I love stocking up on Madewell’s Whisper cotton pieces for their unbeatable comfort and style.
Aritzia
This trend-driven Canadian brand offers closet staples with a fashion-forward edge. Their cotton long sleeve Scout tee has quickly become my cool weather uniform with its tomboyish fit. Made from super soft slub cotton jersey, it comes in an array of muted hues.
I love the modern details like contrast tipping inside the neckline and unfinished trims. Layered under leather or denim jackets, it’s the perfect dose of urban edge. At $68 it’s pricier than some, but designed to elevate everyday outfits.
For tanks, Aritzia’s CozyAF Basics line offers the Christy tank. With its ribbed cotton athletic racerback silhouette and curved hem, it’s secretly comfortable enough for yoga class but stylish enough for everyday.
The close-fitting cotton stretches and moves with you while maintaining its shape. And with winter-friendly ribbed knits and summer-ready breathable cotton, the $48 Christy tank truly takes you through every season. Aritzia pieces may cost more, but their wearability and mix of casual ease with polished details make them worth the investment in my book.
Daily Ritual
Amazon’s own in-house brand Daily Ritual offers luxe-feeling basics at wallet-friendly prices. Their short sleeve crew neck tees come in triblend jersey or 100% cotton options for under $15.
The relaxed fit coupled with the buttery soft fabrics make these tees an everyday must-have in my wardrobe. I especially love the range of unique colors like dusty rose, burnt ochre, and even a heathered pistachio.
Compared to cheaper fast fashion tees, Daily Ritual’s fabrics retain their shape and softness wash after wash. When it comes to tanks, their $12 Daily Ritual Jersey Muscle Tank can’t be beat. The flattering curved hem and racerback cut is versatile enough to wear for lounging and layering.
Plus the softness and breathability of the viscose and elastane fabric makes this comfortable and cooling in warm weather. Being able to conveniently add to my Amazon cart along with underwear and household essentials makes Daily Ritual a no-brainer for bulk basics hauls.
Naadam
This brand creates elevated essentials using ethically-sourced cashmere, silk, and pima cotton. Their $75 cashmere basic tee feels impossibly soft and lightweight, offered in a spectrum of dye-free hues. The relaxed fit drapes beautifully whether dressed up or down.
At almost 5x the cost of cheap cotton tees, they’re a true investment piece. When it comes to tanks, Naadam’s Essential Silk Tank delivers luxurious comfort. Made from 19 momme mulberry silk, it feels cool and silky smooth against the skin.
The pull-on smocked design is figure flattering and lays smoothly. While the $95 price tag may seem steep, the feather-light silk and high-end details like a curved hem and skinny straps make this a wardrobe staple.
For those looking to invest in ethical quality pieces, Naadam’s basics are built to become instant favorites.
Pact
This eco-friendly brand uses organic cotton and non-toxic dyes to create the softest sustainable basics. Their classic organic cotton crew tee comes in inclusive sizes XS-XXXL along with an array of colors.
The lightweight jersey feels broken-in soft while the relaxed girly fit flatters all figures. At $25 it costs a few dollars more than fast fashion, but the certified organic cotton makes this worth it.
When it comes to tanks, Pact’s Organic Cotton Rib Tank is a must-have. Made of 95% organic cotton with 5% elastane, the fabric stretches without losing its shape.
The flattering scoop neck and slim racerback strappy fit works for everything from gym sessions to girls’ night out. Plus it comes in a spectrum of both muted and vibrant dyes. For those who want affordably priced basics kinder to the earth, Pact delivers quality and comfort.
Quince
This direct-to-consumer brand offers ridiculously affordable luxury basics made from premium fabrics. Their $8 washable silk tops feel just as sumptuous as ones 4x the price.
Offered in a range of versatile neutral and jewel tones, they instantly elevate any outfit. When it comes to tanks, Quince’s $8 Modern Fitted Tank is a steal.
Made from modal with spandex, it drapes and moves with you while maintaining its slim shape. Featuring substantial shoulder straps and a curved hem, the quality rivals tanks 3x the cost.
If you’re looking for luxury fabric basics without blowing your budget, Quince is a hidden gem. Their ridiculously low prices and wide range of minimalist essentials make easy wardrobe upgrades a breeze.
Lands End
This retailer offers classic wardrobe staples and resortwear at affordable prices. A favorite for basics are their Cotton Crewneck Tees, offered 2 for $20.
Made from 100% cotton in versatile colors like heather gray, navy, and charcoal, they have a polished look for their budget price tag. The substantial cotton holds its shape wash after wash while resisting fading and pilling.
When I want an affordable tank with a bit more coverage, Lands End’s Relaxed Fit Knit Cotton Tank is perfect. It comes in tall, regular, and petite plus sizes up to 3X for $26. The seamless shoulders and curved hem provide a flattering slimming shape.
And the substantial fabric provides full chest coverage while remaining breathable in the heat. For those wanting timeless basics without sacrificing quality or comfort, Lands End always delivers.
GAP
This classic American retailer offers casual wardrobe staples for the whole family at affordable prices. Their short sleeve Crewneck Pocket Tees offer that perfect broken-in feel right from the first wear.
Offered in heathered solids along with stripes and colorblock options, they seamlessly pull any casual outfit together.
The lightweight cotton jersey hangs nicely while the signature chest pocket adds subtle detailing. At 2 for $24, you can’t go wrong stocking up on multiple colors like black, white, navy and gray.
For tanks, GAP’s Rib knit Tank collection offers both scoop and racerback options made from a cotton elastane ribbed knit blend.
The close-fitting stretch fabric moves with you while maintaining its shape. With triangles, bands, and contrast tipping, the different patterns provide flattering slimming lines.
At $17-$24 each, you can build up an arsenal of these tanks in neutral and pops of color for layering year-round. GAP is my go-to for affordable everyday basics to mix and match for both comfort and style.
Liverpool
This Mexico-based brand brings covetable California style to budget-friendly basics. Their Liverpool Essentials crewneck tees offer an ultrasoft fabric blend of cotton, modal and elastane.
Available in neutral, bright and pastel shades, the LIVERPOOL logo adds a stylish touch. These lightweight tees drape beautifully on their own or layered under other pieces. For tanks, Liverpool’s Seamless design is a comfortable wardrobe staple.
The flattering scooped neckline, racerback silhouette and fitted shape provide casual versatility. Offered in handy 2-packs for $12.99, you can stock up on multiple color combinations in this lightweight jersey knit that feels amazingly soft.
If you want fashionable West Coast casual style on a budget, Liverpool is a great one-stop shop for effortless affordable basics.
Mango
This Barcelona-based retailer brings sleek European sophistication to minimalist basics. Mango’s combination of quality fabrics, flattering cuts and on-trend details make for easy everyday outfits.
Their Cotton Linen T-Shirts offer a soft natural blend in relaxed and boxy silhouettes. With raw-cut edges, side slits and patch pockets, you get thoughtful styling in quality materials.
Mango’s tank tops and camisoles feature delicate straps, flattering wrap shapes and lace trim details that elevate the basics. While pricing is higher than fast fashion, the $35-$50 range reflects international style and tailored comfort that makes pieces feel special without the couture price tag.
Muji
This Japanese retailer is known for affordable minimalist designs and quality basics. Muji’s relaxed fit tees come in organic cotton blends for softness and sustainability.
Offered in muted neutrals like grey, navy and black, the clean unfussy aesthetic pairs perfectly with As Colour. Muji’s camisoles and tanks feature breathable fabrics like linen and silk blends.
With adjustable straps and built-in bras, their thoughtful details offer versatility whether lounging at home or out and about. While pricing is generally under $25 for tops, Muji’s minimalism and focus on fabrics that feel great and last make their basics worth every penny.
Cuyana
This female-founded brand focuses on quality over quantity and enduring essentials over fleeting trends. Cuyana’s elegant approach shines through in their exceptional basics like the Clean Tee.
Made from long staple Supima and Pima cotton, it drapes beautifully while holding its shape. Offered in a tightly edited palette of neutrals like black, white, gray and dune, it truly feels timeless. Their Lean Tank provides everyday versatility with its scooped neckline and fitted silhouette.
Made from a modal and spandex blend, the fabric feels cool and silky. While their $50 price tag hits higher than fast fashion, Cuyana’s goal of “fewer, better things” means investment pieces crafted for a lifetime of everyday wear.
