15.5 Brands Just as Naughty & Nice as Victoria’s Secret

Hey girl! Have you ever found yourself lusting after those sexy little numbers at Victoria’s Secret but then choking on the price tags?

I feel you.

I still have PTSD from my days working as a broke college student at the mall, pressing my nose up against the store window as I walked by, fantasizing about slipping into something a little more…

Revealing. But my budget was more Walmart than Victoria’s Secret.

Now don’t get me wrong – Victoria’s Secret still holds a special place in my heart (and underwear drawer).

But a girl needs options!

Over the years, through lots of trial and error (and maybe a few walk-of-shame moments), I’ve discovered some phenomenal alternatives to Victoria’s Secret that won’t leave your wallet feeling quite so exposed.

So let’s slip into something a little more affordable…

Top 20 Victoria’s Secret Alternatives Ranked

Savage x Fenty

This lingerie line by Rihanna first caught my eye with its sexy corsets and bodysuits inspired by the bad gal herself.

I’ll never forget the first time I tried on their floral lace balconette bra with matching thong. The half cup bra lifted my girls front and center while the cheeky thong accentuated my assets.

And the mesh and lace floral patterns made me feel feminine yet daring at the same time. The sizing is inclusive, spanning XS-3X, so bodies of all shapes can rock these smoking hot styles.

The pieces are fashion-forward, often featuring on-trend details like cut-outs, strappy accents, or fun colors.

And the prices are oh-so-nice – most bras are $40-60 and bottoms around $15-40. Much more affordable than the VS options.

Plus, those membership box deals are to die for! For $50/month you get credits to customize your own box of sexy picks.

I love playing stylist and designing my monthly delivery. Savage x Fenty helps this bargain hunter feel like a queen without totally bankrupting my kingdom.

Aerie

Aerie came into my life when I decided it was time to break up with uncomfortable underwire bras. After years of poking wires and lack of support, I was so done.

I said bye-bye to Boulder Holders and fell in love with the comfy, wireless bras and undies from Aerie. The first time I put on their Real Sunnie wireless padded bra I thought I had gone to boob heaven.

It was lightly lined without any underwire but still gave my girls nice shape and lift.

I could jump, dance, and sleep without ever getting jabbed! Their loungewear and swimsuits are also super cute and affordable.

I love their Real Happy wireless bandeau bikini when I want a little extra sun for these pasty bbs! An added bonus with Aerie – their models are not Photoshopped, so you can really see how the pieces will look on your own bod.

None of that overly airbrushed VS perfection, just relatable realness. Prices range $10-40 for most bras, panties and apparel. For affordable comfiness, Aerie can’t be beat!

Adore Me

Another subscription box service, Adore Me allows you to choose sexy intimates and loungewear tailored to your style and budget.

I love playing stylist and designing my own monthly box! Their quiz helps narrow down your perfect picks based on size, style and fit preferences. My first box I chose the Flora balconette bra with matching scoop back panty.

The black lace and mesh floral appliques made me feel instantly sexy. And the balconette style lifted the girls front and center! I also loved the Darla babydoll in dreamy blush pink lace.

It came with a matching thong so I felt playful yet elegant at the same time.

From tantalizing teddies to flirty French knickers, Adore Me has you covered for date night and Netflix and chill. Boxes start at $39 and include your choice of lingerie or apparel pieces. Skip the month whenever you want!

Yandy

Let your inner vixen run wild with the seductive pieces from Yandy. This online shop has the sauciest selection of lingerie, costumes, and swimwear.

I’ll never forget the Red Riding Hood ensemble that led to a night of big bad fun on Halloween! The sexy hooded cape with lace trim complemented the high cut lace bodysuit underneath perfectly.

And the included wolf ear headband for my partner let’s just say brought out his wild side! I also loved their Cleopatra costume – the bejeweled gold bra top with high slit skirt made me feel like a goddess.

Pair it with the snake arm cuff and headpiece and you’ll rule the Nile…

Or the bedroom! Whether you’re feeling sweet and cheeky or daring and edgy, Yandy has you covered from head to toe. Plus most pieces are super affordable, under $50. Serve up some spicy looks without the side of credit card debt!

Fashion Nova

Fashion Nova is my go-to for curve-hugging jeans and bodysuits, but don’t sleep on their sexy bras and panties!

This affordable fast fashion brand has lots of sexy lace lingerie styles inspired by the Kardashians.

I feel like an Instagram baddie in their barely-there halter bras and high-cut bottoms.

The Angela lace teddy takes me from shark mom to sultry temptress in seconds! The deep V cuts both in front and back make the most of your curves.

I also love their bottoms, especially the cheeky lace Valeria panty. Just don’t skip leg day before wearing those cheeky panties! Most lingerie pieces are $20 or under. Pair that red hot bodysuit with some jeans or leather leggings and you’re ready for a night out with the girls!

Spicy Lingerie

For naughty and nice pieces with lots of sass and personality, check out Spicy Lingerie. They have a gorgeous selection of bras, panties, corsets and more – all at super affordable prices.

I especially love their fun plus-size pieces that make me feel foxy at any size. Their Tutti Frutti collection is so playful, like the pineapple print loose fit bra and panty set.

The bright tropical print put me in a summer state of mind, even in the winter! And their corsets are sexy showstoppers, like the Wet Look Underbust Corset.

The shiny patent material hugs your curves for a coke-bottle bombshell silhouette! Pair it with the matching Wet Look Garter Panty for a seriously saucy look. Spicy Lingerie has you looking hot no matter your shape or size!

Frederick’s of Hollywood

For premium sexy styles, splurge on Frederick’s of Hollywood. This iconic luxury lingerie brand has been making bombshell pieces since the 1940s.

Their corsets, bodysuits, garters and stockings are divinely decadent. The Black Widow corset never fails to make me feel like a burlesque queen.

It creates a seductive hourglass shape with graphic stitching details. Pair it with the lace embellished garter skirt for a retro pinup look.

While more of an investment, their well-made intimates withstand the test of time (and any wild nights between the sheets). Treat yourself to their luxurious satin and lace robes too for the ultimate boudoir diva experience!

Honey Birdette

When I’m feeling flirty and fabulous, I turn to the sensational lingerie designs by Aussie brand Honey Birdette.

Their luxe lace bras, knickers, garters and chemises make me feel like a total glamazon. I’m obsessed with the red lace Delilah bodysuit.

The structured underwire cups lift the girls while still being totally sheer. And the high-cut leg elongates my stems.

Pair it with the matching suspender for a bombshell boudoir look. While the price tags can induce sticker shock at $100+, I watch for their 40% off sales to grab these glamorous pieces at a discount. Worth it for the boost of confidence!

Playful Promises

For pin-up and burlesque inspired styles, Playful Promises is my sexy secret. Their retro-glam pieces like bullet bras, garter belts and high-waisted panties transport me back to Hollywood’s Golden Age.

I channel my inner Marilyn Monroe in their polka-dot mesh wiggle dresses and seamed stockings. The true bullet bra gives you those pointy 50s pinup bombshell breasts.

Pair it with the metallic heart-shaped pasties for a burlesque tease! Playful Promises helps every gal feel like an old Hollywood siren! With pieces averaging $50-70, it’s worth the splurge for seriously sexy vintage vibes.

Lounge Underwear

Looking for a brand that can make you feel gorgeous, even when you’re in your comfiest sweats? Lounge Underwear is the answer to your lingerie dreams.

This UK-based brand knows how to blend luxury with simplicity, and they’ve got it down to an art form.

Let me paint a picture for you. Their wireless bras? Oh boy, they’re like a cloud hugging your chest. You won’t even miss the nagging underwire that digs into your ribs.

And for that subtly sexy vibe, even under a plain old t-shirt, you’ve got to check out their barely-there balconette bra.

It’s like a little secret you carry with you, knowing that you’ve got that extra touch of allure underneath your outfit.

Now, let’s talk money. Lounge Underwear offers you a taste of affordable luxury. With an average price of $35 for bras and $15 for underwear, it’s a guilt-free shopping spree.

You can load up your lingerie drawer with their basics, and your bank account won’t be giving you side-eye. It’s like finding that hidden gem at the bottom of a clearance rack.

So if you’re after a combination of everyday comfort, a touch of sexiness, and the feeling of treating yourself without the guilt, Lounge Underwear should definitely be on your radar.

Journelle

When you want to indulge in something truly special, there’s one name that comes to mind – Journelle.

This is not just lingerie; it’s an experience in luxury. Journelle is a brand that’s all about embracing the finer things in life, and it starts with the materials they use.

Think silks, satins, and French leavers lace. We’re talking about the crème de la crème of lingerie fabrics.

Now, let’s address the price point. Journelle’s pieces start at $50 and go up from there. It’s an investment, no doubt.

But here’s the beauty of it – their designs aren’t just for today; they’re for tomorrow and the days after. Journelle creations don’t just withstand the test of time; they laugh in the face of gravity (lol, indeed).

One of my all-time favorites from Journelle is the Estelle underwired babydoll. It’s a masterpiece of design.

The figure-hugging silhouette adorned with Swiss dots and stunning French lace is like a work of art you wear on your body. It’s a perfect balance of playful and seductive, like that glint in someone’s eye just before a mischievous wink.

But what truly sets Journelle apart is the quality craftsmanship and the use of luxe fabrics. When you invest in Journelle, you’re investing in a lingerie heirloom.

This isn’t a one-season wonder; it’s something you’ll enjoy for years to come. It’s like that vintage piece in your closet that never goes out of style.

But here’s the best part. Journelle is all about inclusivity. It doesn’t matter your size or your budget; they want every woman to feel exceptional.

So, when you slip into Journelle, it’s not just about wearing beautiful lingerie; it’s about feeling like a queen.

Cosabella

For delicately pretty intimates that make you feel like a work of art, look no further than Cosabella. This brand has mastered the art of combining softness and sensuality, creating lingerie that’s as comfortable as it is beautiful.

Cosabella’s bras, bralettes, and panties use soft, feminine lace that lays against your skin like a gentle kiss.

One of my personal favorites in the Cosabella lineup is the Soire New Molded bra. It’s the kind of bra you can trust for your everyday t-shirt needs.

The smooth cups create a flawless silhouette, and the large lace band under the bust adds a touch of elegance. It’s like having a little piece of Italian fashion right in your lingerie drawer.

But the magic doesn’t stop there. Pair this beauty with the matching thong or boyshort, and you’ve got yourself an effortlessly lovely boudoir look.

It’s like wearing a secret smile underneath your clothes, knowing that you’re adorned in something special.

What sets Cosabella apart even further is their commitment to eco-friendly fabrics. They’re all about keeping our planet happy.

The Cotonea collection, for instance, features intimates crafted from soft organic cotton with pretty lace trimming.

It’s like getting a warm, environmentally-friendly hug from your lingerie. So not only do you feel gorgeous, but you can also feel good about your choices.

Natori

If you’re looking for lingerie that can make you feel both incredibly feminine and refined, Natori is your ticket to sophistication.

This brand knows how to blend sensuality with elegance, and when you slip into their pieces, you’ll instantly feel like a lady of grace.

Natori’s signature soft lace and silky fabrics are designed to move with your body. It’s like they’ve created a second skin for you, one that’s delicate and luxurious.

The Feathers contour underwire bra, for instance, is a masterpiece of design. It features sheer lace cups with microfiber lining for that lightweight support.

It’s like having a gentle breeze of comfort around your torso, while the tiny feather accents along the underbust add a flirty touch. It’s like a little secret just for you, one that’s both sweet and seductive.

You might notice that Natori’s prices hover around $60-70, and you might think it’s a bit of an investment.

But let me tell you, Natori’s impeccable fit and quality are worth every penny. When you wear Natori, it’s like having a personal tailor who understands your body’s every curve and need.

But Natori doesn’t stop at lingerie. Treat yourself to their robes and loungewear, too. Take the Bliss floral kimono, for example.

It’s like slipping into a world of tranquility and beauty. The silky fabric drapes over you like a dream, and the floral design adds that touch of elegance to your relaxation time. It’s like enjoying the essence of a spa day in the comfort of your own home.

For Love & Lemons

This LA based brand brings the heat with their sexy made-in-the-USA lingerie and swimwear. Their pieces mix playful femininity with bold, sultry details perfect for boudoir photo shoots.

The Call Me Sugar bralette caught my eye with its dainty ruffle trim paired with a daring corset-style lace up front.

And the Heart Eyes underwire bra combines soft florals with sultry cut-out accents. With prices averaging $75-150+, their designs deliver jaw-dropping sex appeal. Add some sizzle to date night!

Fleur du Mal

Channel your inner boudoir goddess with the truly breathtaking pieces from Fleur du Mal. Their elegantly alluring designs combine luxury fabrics, custom hardware and couture construction.

The Leonard underwire playsuit features a plunging lace-up front combined with a high-cut bottom to showcase curves.

And the silk charmeuse robes come in divine colors like burgundy and leopard print. While you’ll pay a premium $200-400 per piece, their quality and craftsmanship make the price tag worth it. Fleur du Mal helps every woman’s inner diva shine.

Agent Provocateur

For the ultimate in sensual luxury, Agent Provocateur is the crème de la crème. Their couture-quality corsets, bras, suspenders and more use decadent silks, lace and leathers. The lace-trimmed Tammi bra combines bold cutouts with femininity.

And the Larizsa bodysuit is the stuff fantasies are made of – complete with lace-up front, strappy sides and sultry open back that flaunts assets.

With a hefty price tag starting around $300, their lingerie is an uber-luxe splurge for special occasions. Feel like a complete femme fatale.

Bluebella

When I want lingerie that combines elegance and edge, Bluebella is my top pick. This UK brand creates luxe, provocative pieces that make you feel powerful.

The Matinee underwired bra hypnotized me with its sultry black fishnet and velvet ribbon straps. It supports the girls while still showing some skin peeking through the netted lace. And the eyemask adds some mystery and allure.

I also adore their bodysuits like the Nova mesh teddy. The floral lace overlay provides just a hint of coverage – hint being the key word! This daring teddy rivals any bombshell boudoir look.

And it comes in an inclusive size range up to 3X. While prices hover around $50-70 per piece, the daring styles and luxe fabrics make it so worth it. Unleash your confident, seductive side in Bluebella.

Lonely

If you lust after delicately feminine lingerie with a romantic aesthetic, Lonely is the brand for you. Based in New Zealand, their designs combine sheer, silky fabrics with whimsical details like ruffles and ribbon straps.

The Flora bralette and brief panty set is so ethereal with its mesh floral overlay and satin detailing. I feel like a woodland fairy! And the navy mesh Savanna bodysuit transforms me into a sultry mermaid with its plunging neckline and open back.

While the prices range $80-200, the impeccable craftsmanship and feminine details are so swoon-worthy. Lonely lingerie is for romantics and dreamers.

Edge O’ Beyond

For luxe, handcrafted lingerie that feels like haute couture, Edge O’ Beyond is in a league of its own. Every piece is made using couture construction techniques with luxurious fabrics like Chantilly lace, silk charmeuse and crepe de chine.

The Oriental Plume bra features a showstopping black feather motif over decadent embroidered lace. It made this bird feel like a total black swan! And the silk kimonos, like the Midnight Sky style, are the ultimate boudoir cover-up.

With prices starting around $200 per piece, this is true lingerie luxury at its finest. Indulge in something truly exquisite!

Bordelle

If your lingerie fantasy involves jet black leather and edgy bondage details, look no further than Bordelle. This provocative brand creates leather and mesh intimates fit for a fierce femme fatale.

The Adriana bodysuit grabbed my attention with its strategic cutouts and bondage-inspired strapping.

I felt like Catwoman ready to pounce! And the elastic harness details on pieces like the Angela bra add that extra dose of dominatrix edge.

While the price tags induce sticker shock around $375 and up, the fit, construction and materials justify the cost. Unleash your inner temptress in these sultry looks!

Coco de Mer

Surrender yourself to luxury and hedonism with Coco de Mer. Based in London, this high-end lingerie brand creates ornate, fine quality pieces from delicate laces and opulent silks.

The black lace Dominique bra channels Victorian boudoir vibes with its exaggerated silk cups and brocade detailing.

I felt like a baroque burlesque beauty wearing it! And pieces like the Vanilla Icon side-tie briefs and bra feel decadently racy.

With Coco de Mer starting around $200 per piece, it’s a sensual splurge for special occasions. Indulge in luxury and celebrate the female form!

Calvin Klein

If you’re looking for timeless, iconic style, Calvin Klein is your go-to brand. The signature logo waistbands and comfortable cotton bras and panties have been a fashion staple for years.

It’s like having that perfect little black dress in your wardrobe that you can always count on. Calvin Klein’s classic, effortless look is suitable for everyday wear. It’s a reliable choice that never goes out of style.

For example, think of Calvin Klein as the little black dress of lingerie – it never goes out of style.

Their cotton underwear sets are so comfortable you’ll forget you’re wearing them. And the iconic waistband adds that touch of class and sophistication.