brands similar to uniqlo

11.5 Awesome Brands Like Uniqlo That Deserve a Spot in Your Closet

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Now I don’t know about you, but I’m a total Uniqlo fangirl.

I mean, their clothes are just so comfy, affordable, and stylish. But a gal can only have so many Uniqlo sweaters before wanting to branch out, amirite?

That’s why I’ve scoured the depths of the internet fashion world to uncover the best Uniqlo dupes out there.

From Japanese minimalism to Scandi chic, these brands will satisfy any craving for that clean, modern Uniqlo aesthetic.

Trust me, by the time we reach #10, your wish list will be bursting!

Top 20 Must-Try Brands Like Uniqlo

 

RankingWhy it’s a good alternative
Muji9.5High quality, affordable basics with a minimalist aesthetic
COS9.2Architectural, sleek essentials with premium fabrics
Everlane9.0Ethical, modern basics in muted, mixable colors
Mango8.8Trendy yet affordable clothes with a feminine, Spanish vibe
Zara8.5Fast-fashion staples and on-trend statement pieces
Maison Kitsuné8.3Parisian-chic wardrobe essentials with musical inspiration
Scotch & Soda8.0Updated classics with unique embellishments and prints
Gap7.8Timeless American basics perfected over decades
J.Crew7.5Elevated classics with preppy, youthful vibes
ASKET7.3Thoughtfully designed menswear essentials with sustainability in mind
Outerknown7.0Surf-inspired, laidback style with eco-friendly fabrics
Naadam6.8Quality, ethical cashmere at non-designer prices
Unbound Merino6.5Soft, odor-resistant merino wool pieces made sustainably
Kotn6.3Ethical, affordable basics in natural hues
Reformation6.0On-trend, sustainable womenswear with feminine touches
Athleta5.8Activewear essentials in muted tones perfect for everyday
Aritzia5.5Elevated basics and trendy staples using luxe materials
Massimo Dutti5.3Sophisticated essentials in premium fabrics

 

 

Muji

Kicking things off we have Japanese retail giant Muji, which translates to “no brand, quality goods.”

Muji takes a streamlined, Bauhaus approach to design and sells everything from stationery to skincare. But its clothing steals the show with neutral-colored wardrobe basics like tunics, dresses, and those iconic cotton tees.

brands similar to uniqlo

Muji is known for its high quality fabrics like organic cotton, linen, and cashmere. Their clothes have a super soft handfeel thanks to pre-washing. I’m obsessed with their relaxed tees, breathable linen shirts, and cozy stretch knits.

They use muted earth tones like beige, gray, navy and black in their palettes. You’ll find all the wardrobe essentials like button-down shirts, jeans, socks, loungewear and outerwear. But they also do fun fashion-forward pieces like patterned dresses and faux leather jackets.

If you love monochromatic outfits, Muji is a goldmine for mixing and matching. Their clothes perfectly balance quality and affordability.

And the minimalist aesthetic works for both casual weekends and office outfits. I can’t get enough of their wrinkle-resistant shirts and breathable fabrics during summer. If you love Uniqlo’s practicality but want something more unique, Muji is your match.

COS

Next up is COS, which stands for Collection of Style. This H&M-owned company focuses on high quality, architectural designs with clean lines. You’ll find lots of smart layering pieces here like tailored trousers, cozy knits, and minimalist outerwear.

brands similar to uniqlo

COS takes inspiration from Scandinavian style with lots of neutral colors, simple cuts, and high quality fabrics like organic cotton, silk, wool and linen. Their clothes are made to last and emphasize functionality with all the little details.

I love their cozy ribbed sweaters in earth tones like brown, navy and tan that add texture to any outfit. They use natural fibers like wool, alpaca and cashmere for extra softness and durability. COS is amazing for versatile pieces like blazers, button-downs and trousers that pair with anything.

Their outerwear game is so good too—I have one of their classic wool coats that’s super warm but lightweight.

If you’re into architectural shapes, COS does amazing asymmetrical dresses, pleated skirts and unique shirting. The prices are affordable for what you get, especially if you catch a sale. If Uniqlo’s your everyday go-to, COS brings more sleek sophistication.

Everlane

San Francisco-based Everlane built its brand around radical transparency and ethical factories. Its hip, modern basics like jeans, sweaters, and tees have a relaxed Uniqlo feel. And everything comes in an array of muted, mix-and-matchable hues.

brands similar to uniqlo

Everlane really leads the way with ethical manufacturing and workers’ rights. They share the full costs of production and factories for all their clothes. And they choose high quality factories and materials that last for years, like lightweight Italian cashmere and Japanese denim.

Their style has that relaxed minimalist California vibe with a lot of neutral cotton tees, button-downs and jeans.

I love their soft sweaters in colors like lavender, mustard and burgundy that add subtle color. Their outerwear is amazing too—I have one of their sleek trench coats that I get compliments on every time I wear it! Everlane also has a huge selection of shoes like flats, boots and sneakers to complete your look.

The price tags are affordable for the quality you get through their transparent pricing. If you love Uniqlo’s ethics and simplicity, Everlane is a perfect match.

Mango

This Barcelona-based brand brings Spanish style to life with its trend-driven clothing for men and women.

brands similar to uniqlo

From workwear essentials to going-out looks, Mango’s high quality and affordable price points channel Uniqlo vibes. Think lots of breezy shirts, tailored shorts, and versatile denim. Mango takes a lot of inspiration from Spanish culture and Barcelona street style with relaxed, romantic pieces.

Their clothes have a vintage vibe with lots of easy, flowy silhouettes in dresses, blouses and skirts. Mango uses lightweight, breathable fabrics like cotton, linen and viscose for a soft, lived-in feel. The colors skew feminine and vibrant with lots of pastels, florals and prints.

But they still do great wardrobe basics like belted jeans, trench coats and blazers along with accessories. Their prices are super reasonable, especially for the quality of natural fabrics. Mango’s feminine boho twist is a fun departure from Uniqlo’s sleek minimalism.

COS

Next up is COS, which stands for Collection of Style. This H&M-owned company focuses on high quality, architectural designs with clean lines.

You’ll find lots of smart layering pieces here like tailored trousers, cozy knits, and minimalist outerwear.

brands similar to uniqlo

COS takes inspiration from Scandinavian style with lots of neutral colors, simple cuts, and high quality fabrics like organic cotton, silk, wool and linen. Their clothes are made to last and emphasize functionality with all the little details.

I love their cozy ribbed sweaters in earth tones like brown, navy and tan that add texture to any outfit. They use natural fibers like wool, alpaca and cashmere for extra softness and durability. COS is amazing for versatile pieces like blazers, button-downs and trousers that pair with anything.

Their outerwear game is so good too—I have one of their classic wool coats that’s super warm but lightweight. If you’re into architectural shapes, COS does amazing asymmetrical dresses, pleated skirts and unique shirting.

The prices are affordable for what you get, especially if you catch a sale. If Uniqlo’s your everyday go-to, COS brings more sleek sophistication.

Zara

Of course we can’t talk Uniqlo dupes without mentioning Zara. This Spanish fashion giant is known for its on-trend, super affordable clothes.

brands similar to uniqlo

The silhouettes and color palettes skew more feminine than Uniqlo, but you’ll find similar office-ready pieces and basics. Zara keeps their inventory moving quickly with new additions multiple times a week.

They take inspiration from the runways with lots of trendy statement pieces along with basics. You’ll find excellent blazers, trousers, button-ups and dresses for work in chic fabrics and colors. Their casual lineup has stylish sweatshirts, jeans, tees and jackets too.

Zara’s accessories game is strong with tons of shoes, handbags and jewelry options. The quality can be hit or miss but the prices reflect that—and trends come and go so fast anyway! Zara’s edgier spin on staples gives me more variety beyond Uniqlo’s minimalism.

Maison Kitsuné

Founded between a DJ and a designer, French brand Maison Kitsuné fuses music and fashion. While prices are higher, the quality and details are stellar. Expect lots of Breton stripes, logo tees, cardigans, and Oxford button-downs.

brands similar to uniqlo

Maison Kitsuné has mastered that quintessential Parisian aesthetic with relaxed button-downs, striped tees, cardigans and outerwear. The fit is oversized yet tailored for that effortless vibe. They use luxe natural fabrics like cotton, wool and cashmere in their subtly colorful palettes.

Their clothes have a musical inspiration with lots of graphic tees representing different genres. Beyond the signature fox logo, you’ll find embroidered and printed graphics on pants, shirts and sweaters. The attention to detail is amazing, down to the embroidered script logos inside collars.

The quality makes the prices worthwhile, especially for statement coats and jackets. If you love Uniqlo but with more French insouciance, try Maison Kitsuné.

Scotch & Soda

This Dutch brand adds its own spin on classic pieces like button-ups, chinos, peacoats, and t-shirts. The vibe is preppy meets edgy, with unique details like embroidered graphics and earthy prints. Plus you’ll feel-good fabrics and fits.

brands similar to uniqlo

Scotch & Soda gives traditional menswear staples a quirky update for the modern guy. You’ll find cotton button-downs and polos with fun embroidered critters and cool graphics. Their skinny and slim chinos come in earth tones as well as vibrant shades like burgundy and teal.

The fabrics have a soft lived-in feel right away thanks to special washes. Sweaters get interesting with asymmetric details, unique knits and melange yarn.

Outerwear ranges from classic peacoats to modern bomber jackets. And the core basics like tees and hoodies come in so many colors. Scotch & Soda’s playful riff on the basics out-cools Uniqlo.

Gap

Gap has been around for decades but still nails wear-anywhere wardrobe staples.

From denim and khakis to sweaters and button-downs, Gap’s clothes have an easy, fuss-free appeal like Uniqlo. Just scope out those soft tees and timeless sundresses.

brands similar to uniqlo

Gap has been perfecting the basics since the 60s so they have it down pat. Their denim range offers skinny, slim, straight and bootcut fits in both high-waisted and regular rises. Wash options include classic mid-blue as well as black, white and gray.

Their khaki pants and shorts come in multiple colors like olive, tan and navy with lived-in wrinkled finishes. Gap’s cotton crewneck sweatshirts are so soft—I love the muted color palette. And their sweater selection shines with lightweight cotton, cozy cashmere and versatile cardigans.

Beyond the clothes, Gap nails wardrobe accessories like scarves, hats, underwear and face masks. Gap’s classic American style defines timeless basics.

J.Crew

For elevated American classics with a preppy edge, J.Crew is a winner. Its casual button-ups, polos, jeans, and tees work for any occasion.

brands similar to uniqlo

And the quality and details punch above the reasonable prices. Basically, it’s Uniqlo with a cool college vibe. J.Crew adds a preppy twist to Uniqlo’s minimalism with lots of cool shirts, cashmere sweaters and slim chinos.

Their button-up Oxford shirts come in classic blue as well as gingham, plaid and stripe patterns.

I love their cashmere crewnecks and cardigans in fun colors like lilac, cornflower and heather gray.

J.Crew’s 484 slim chinos come in a range of neutrals and brights that pair perfectly with the button-downs. Don’t sleep on their tees, polos, hoodies and thermals either.

The materials and tailoring are top-notch for the prices. And they nail the little details like contrast trim and custom buttons. J.Crew brings that youthful Americana spirit missing from Uniqlo.

ASKET

This Swedish brand takes a less-is-more approach to creating durable, minimalist menswear. The style is pared down and timeless—perfect for guys who want a lean, neutral Uniqlo-esque wardrobe. Think premium basics in wool, cashmere, denim, and more.

ASKET obsesses over perfecting menswear essentials with minimal environmental impact. Their clothes are crafted from premium natural fabrics like merino wool, Egyptian cotton and Italian cashmere. Pieces include crewneck tees, button-downs, trousers, jeans, jackets and accessories.

The color palettes are super neutral with different shades of black, gray, blue and ecru. Everything is designed for versatility and durability with details like double stitching. ASKET shares extensive info about factories, materials and designing for longevity.

While prices are higher, the quality ensures years of wear. If Uniqlo feels too fast fashion, ASKET is your sustainable upgrade.

Outerknown

Founded by surf champ Kelly Slater, Outerknown combines high performance and sustainability. Its menswear and womenswear have a laidback earthy vibe with lots of breezy button-ups, sweaters, and joggers.

The colors skew darker and richer though. Outerknown fuses style and sustainability for the laidback California lifestyle. They use eco-friendly materials like recycled polyester along with organic cotton and hemp.

Lots of surfer-inspired clothes like hoodies, sweats, and swim trunks. But you’ll also find tailored chinos, denim, button-ups and blazers.

The colors have a moody, earthy vibe with lots of deep greens, browns, blues and burnt orange. Many pieces feature fun details like knit patches and curved shirt hems. Outerknown’s environmentally conscious, globetrotter style brings an earthy twist to Uniqlo’s urban minimalism.

Naadam

Ethical cashmere brand Naadam offers quality knits at non-designer prices. We’re talking cozy yet polished sweaters, cardigans, tees, and more. The color palette sticks to neutrals like black, gray, navy, and white for easy mixing and matching.

Naadam keeps cashmere sustainable and affordable with direct-trade Mongolian herders. Their knits use Grade A cashmere known for its softness and warmth. For men and women, they offer crewneck sweaters, v-necks, polos, dresses, scarves and more. Beyond classic black and gray, you’ll find pops of color like ivory, sky blue and blush.

Details include ribbed trims and side slits on longer cashmere coats. Naadam cuts out the middleman for fair prices that are a fraction of luxury cashmere. If you love Uniqlo’s affordability but want luxe natural fibers, Naadam delivers.

Unbound Merino

This startup makes fine merino wool clothing sustainably in Australia. The result? Super soft, odor-resistant tees, polos, sweatshirts, and more that you can wear for days.

Lots of earth tones like olive, tan, and brown if you’re into that Uniqlo vibe. Unbound Merino uses ultra-fine 17.5 micron Australian merino known for its softness. They make versatile staples like crewneck tees, polos, hoodies, dresses and leggings.

Everything comes in a neutral earth tone palette with shades like moss, stone, clay and midnight. The merino fibers naturally resist odor so you can wear pieces multiple times between washes. Prices are fair for the quality of sustainable Australian merino.

If you love Uniqlo’s basics but want eco-friendly performance, Unbound Merino delivers.

Kotn

Canadian basics brand Kotn keeps things ethical and affordable. Its catalog of tees, crews, hoodies, and more are made from cotton, modal, and linen in muted natural hues. A sweats collection is perfect for lounging in minimalist style.

Kotn uses organic Egyptian cotton and modal along with Alpaca wool and linen. They design versatile everyday staples like tees, crews, hoodies, pants and dresses. The color palettes are full of natural, muted tones like vanilla, stone, sage and dusk blue.

Kotn is totally transparent from farm to factory about ethical working conditions and sustainability. While prices are higher than fast fashion, you’re paying for quality eco-friendly materials. If Uniqlo feels too mass-produced, Kotn is a conscious upgrade.

Reformation

While pricier, Reformation’s sustainable womenswear nails easy, feminine style. The relaxed fits, drapey fabrics, and muted tones mirror Uniqlo. And you can feel good about the eco-friendly manufacturing process! Reformation creates effortless, vintage-inspired dresses, tops, bottoms and skirts sustainably.

They use lower impact fabrics like linen, Tencel and 100% recycled materials. Pieces have a romantic, femoral vibe with relaxed fits, puff sleeves and contouring seams. Muted earth tones and florals feature prominently in their prints and color palettes.

Reformation is big on trendy staples like wraps dresses, square necklines and midi skirts. While expensive, the focus on ethical production and reused materials make it worthwhile. If you want Uniqlo’s conscience along with feminine style, Reformation is perfect.

Athleta

This Gap-owned athletic brand makes sleek workout and lifestyle apparel for women. The color palette sticks to basic black along with earth tones, pastels, and neutrals.

And the minimalist cuts work great for everyday wear. Athleta designs high-quality activewear and basics from premium performance fabrics. They use moisture-wicking, stretchy and breathable materials like Powervita cotton, Sculptek polyester and buttery-soft Cocona.

You’ll find versatile leggings, sports bras, swimsuits, sweatshirts, tees and more. The colors include both muted earth tones like gray and navy along with pops of color like

Aritzia

Aritzia is known for elevated basics and trendy wardrobe staples for women. This Canadian brand offers high quality fabrics and on-trend silhouettes at an accessible luxury price point.

You’ll find lots of timeless yet stylish pieces like button-up shirts, blazers, dresses, trousers and jeans. Aritzia uses luxe materials like Japanese crepe, Italian wool and cashmere for softness and durability. Their clothes straddle the line between basic and fashion-forward seamlessly.

For example, their Wilfred blazers feature peak lapels, shoulder pads and front slit pockets for a contemporary vibe. But you can pair them with anything. Their Babaton line also does amazing silk camisoles and cotton bodysuits to layer or wear alone.

Aritzia shines with versatile pants like their famed Cohen trousers in wool and legging pants that work for office or weekend. For added flair, their sweaters and shirts play with interestingtextures, asymmetric details and oversized fits.

The color palettes mix wearable neutrals with on-trend hues like lilac, mango and seafoam. Aritzia also carries chic dresses and jumpsuits along with denim, outerwear and accessories to complete your look.

While pricier than fast fashion, Aritzia offers Uniqlo quality with more fashionable cuts and elevated fabrics. The clothes transition seamlessly from season to season.

Massimo Dutti

Owned by Zara’s parent company, Massimo Dutti focuses on sophisticated wardrobe essentials for men and women. This Spanish brand offers polished basics with premium finishes and materials.

Massimo Dutti specializes in timeless staples like wool trousers, cashmere sweaters, leather jackets and trench coats. The fits are tailored yet comfortable for everyday wear. They use luxe natural fabrics like wool, silk, linen, merino and leather.

The menswear shines with versatile cotton button-ups, merino crewnecks, slim chinos and suede jackets. Similarly, the womenswear includes tons of dresses, blouses, skirts and tees in an elegant neutral palette.

While the basics have longevity, Massimo Dutti also interprets trends in a subtle way each season. So you may find minimalist flower prints, linen separates or crossbody bags that feel classic, not overly trendy.

The color palettes feature muted neutrals accented with shades like ochre, mustard and seafoam green. The prices reflect the quality, making this a refined step up from Uniqlo.

Massimo Dutti infuses Uniqlo’s minimalist basics with luxe materials and sophisticated European style. The clothes transition seamlessly from workdays to weekends.

Madewell

Madewell infuses Uniqlo’s minimalist basics with laidback Americana vibes. This brand excels at casual wardrobe staples like jeans, tees and sweaters with a cool, vintage-inspired edge.

Madewell denim steals the spotlight—their high waisted, skinny and bootcut jeans come in classic and trendy washes. The denim has that perfectly worn-in feel right away thanks to specialized techniques.

Beyond denim, Madewell nails casual pieces like embroidered tees, boxy button-downs and slim chinos. The color palettes mix cozy neutrals with ’70s-inspired shades like mustard, rust and pine green.

Madewell’s sweaters strike the perfect balance between slouchy and polished. Think shawl collar cardigans, cropped crews and mock neck pullovers.

Accessories complete the effortless vibe with suede boots, wide brim fedoras, patterned scarves and leather totes. While prices run a tad higher, the quality materials and vintage-chic styling justify it.

If you find Uniqlo too sterile, Madewell injects that cool, collected American style into luxury basics. The clothes work hard while still feeling laidback.

Banana Republic

Known for workwear essentials, Banana Republic infuses Uniqlo’s casual minimalism with lots of smart-casual polish. Expect tailored pieces made from quality natural fabrics.

Banana Republic shines with versatile workhorses like blazers, button-ups, trousers, sheath dresses and trench coats. The silhouettes are classic and flattering.

Natural fibers like cotton, wool and silk lend softness and structure. Blazers and tops feature luxe Italian wool and cotton. And styles like midi skirts utilize sustainably sourced Tencel.

Banana Republic’s tailored cuts allow you to dress pieces up or down seamlessly.A sleek blazer looks just as good with jeans as it does trousers.

The color story focuses on office-friendly neutrals like black, navy and khaki with occasional bright accent colors woven in.

While regularly priced items can be costly, sales are frequent. Banana Republic elevates Uniqlo’s minimalism with sharp tailoring and smart polish.

The clothes effortlessly go from office hours to dinners and weekends with thoughtful styling tweaks.


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I’m Jennifer a coffee addict who believes that a killer outfit is just as essential as that morning caffeine fix.

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