It all started a few months ago when I ran out of my usual shampoo and made the impulse swap to a fancy schmancy all-natural brand.
I won’t name drop, but let’s just say it was spendy!
While it made my hair feel glorious, my wallet was crying.
That got me thinking – there MUST be affordable options out there with that same clean formula I’d come to love.
I’m happy to report my hunt was a success, and I uncovered a bunch of great brands similar to Public Goods that won’t break your bank:
Acure
Acure makes wonderful organic and vegan hair care products including shampoos, conditioners, treatments and styling products.
Their formulas contain botanical ingredients like argan oil, coconut oil, and avocado oil. Prices range from $6-$12 per product which is very reasonable. Acure is cruelty-free, paraben-free, and 100% vegan.
One of my favorites from Acure is the radically rejuvenating shampoo and conditioner.
This shampoo is loaded with quinoa protein and antioxidants from ingredients like olive leaf extract and white tea extract to strengthen and nourish hair.
The conditioner has a rich, indulgent feel thanks to nourishing argan oil, coconut oil, and pumpkin seed oil.
My hair feels soft, smooth and manageable after using this duo. The earthy herbal scent is light and pleasant too.
Another great option is Acure’s curly hair shampoo and conditioner.
These are specially formulated for wavy, curly, and coily hair types and contain baobab protein and argan oil to add definition and cut down on frizz.
I love the lightweight moisture these provide without weighing my curls down. And the creamy coconut scent smells like a tropical vacation!
Acure also has a nice selection of hair masks and treatments like their ultra-hydrating argan stem cell therapy mask.
This hair mask transforms even the driest, most damaged hair. Just apply it to wet hair after shampooing, let it soak in for 5-10 minutes, then rinse out.
The combination of argan oil, plant stem cells and castor oil leaves hair feeling silky and restored.
Love Beauty and Planet
This brand offers budget-friendly haircare with plant-based ingredients and enticing scents.
They have shampoos, conditioners, treatments, and styling products starting at just $5.99 each.
Their coconut water and mimosa flower line smells like vacation!
One of my go-to products from Love Beauty and Planet is their blooming color shampoo and conditioner.
This duo is specially formulated to keep dyed and color-treated hair looking vibrant. The gentle cleansing formula won’t strip color while the conditioner provides nourishing hydration.
I color my hair red so this helps maintain that brightness between salon visits. The floral coconut scent is so refreshing too!
For deep conditioning, I love their murumuru butter and rose oil hair mask. Just apply a generous layer after shampooing, let it soak for 3-5 minutes, then rinse.
It makes my dry ends feel silky and smooth. The whipped texture spreads easily and a little goes a long way. Plus it smells like a flower garden!
Love Beauty and Planet is vegan, cruelty-free, and contains no silicones, parabens or dyes. Their products are affordable without sacrificing quality.
SheaMoisture
A drugstore staple, SheaMoisture has an array of shampoos, conditioners, treatments and stylers specifically formulated for different hair types.
Key ingredients include raw shea butter, coconut oil, and castor oil.
Prices range from $8-$13 per product. SheaMoisture is cruelty-free and contains no parabens, phthalates, mineral oil or sulfates.
One of my favorites is the Manuka honey & yogurt shampoo and conditioner for dry, damaged hair.
The shampoo has a rich lather that leaves hair clean without stripping, while the conditioner provides intense moisture.
My ends always feel soft and nourished after using this duo. And the sweet honey scent is so soothing.
For curly girls, SheaMoisture’s coconut and hibiscus curl enhancing smoothie is a must-try. This thick, creamy styler helps define curls, fight frizz, and add shine.
Just smooth it onto wet hair section-by-section before air drying or diffusing. It helps my curls pop! The coconut scent is delicious too.
SheaMoisture makes hair masques as well like their Jamaican black castor oil strengthen and restore treatment masque.
It rejuvenates damaged, overprocessed hair with ingredients like shea butter, peppermint, and of course – castor oil. Just apply after shampooing and let sit for 10-15 minutes before rinsing out.
Alaffia
This brand uses fair trade ingredients and empowers communities in Togo, West Africa. Their haircare contains shea butter, coconut oil, neem oil and other plant-derived ingredients.
One of my favorite collections from Alaffia is the coconut reishi line. The shampoo gently cleanses hair while adding moisture and shine with coconut oil and reishi mushrooms.
Meanwhile the conditioner detangles and replenishes hydration. Using them leaves my hair silky smooth and frizz-free with a hint of coconut.
For deep conditioning, Alaffia’s babassu mint deep conditioner is fantastic.
It contains moisturizing babassu oil from the Amazon and stimulating peppermint. Just apply after shampooing, let sit for 5-10 minutes, then rinse out. It leaves hair feeling clean, soft, and refreshed.
Beyond shampoo and conditioner, Alaffia also makes leave-in conditioners, styling gels, heat protective sprays and more.
Their products start at $9.99 and are vegan, cruelty-free, and free of gluten, parabens, and sulfates.
Desert Essence
Made with botanicals like jojoba oil, argan oil, and macadamia oil, Desert Essence has natural shampoos and conditioners starting at $8.99 each.
They are cruelty-free and contain no parabens, gluten, phthalates or artificial fragrances.
One of my favorites is their lemon tea tree shampoo and conditioner for oily hair. The shampoo has a refreshing citrus scent and uses ingredients like tea tree oil, lemon peel oil, and witch hazel extract to remove excess oil and product buildup without over-drying.
The conditioner balances moisture levels. My hair feels clean but not stripped after using this duo.
For a deep cleanse, I like Desert Essence’s jojoba deep conditioner. It melts into damaged, color-treated hair to provide intense moisture.
I apply a generous amount after shampooing, let it soak in for 10-15 minutes, then rinse out. It leaves my hair feeling silky and detangled.
Desert Essence also makes styling products like their sweet almond smoothing oil. Just rub a few drops between your palms and smooth over wet or dry hair to eliminate frizz and flyaways. It smells like marzipan too!
Maple Holistics
This brand offers hair care made with plant oils and botanical extracts. Their shampoos, conditioners, treatments and stylers range from $9-$16 each.
Maple Holistics is cruelty-free, paraben-free, silicone-free and sulfate-free.
One of my favorite collections is their argan oil shampoo and conditioner. The formula is enriched with antioxidant-rich argan oil to gently cleanse hair, boost shine, and make it more manageable.
I love how soft and frizz-free my hair feels after using this duo. And the light citrus scent is so refreshing.
For hydration, Maple Holistics’ honeydew sensational conditioner is amazing. It transforms dry, damaged hair with ingredients like honeydew melon, jojoba oil, and vitamin B5.
Just apply after shampooing, let it soak for a few minutes, then rinse out. My hair is left feeling silky and nourished.
They also make hair masks like their degrease moisturizing hair masque. It’s great for oily scalps and removes buildup with charcoal powder.
After shampooing, apply a layer all over your hair and let sit for 10-15 minutes before rinsing out. My hair feels clean and volumized without being dried out.
Ethique
Looking for zero-waste hair care? Ethique has got you covered with their concentrated shampoo and conditioner bars that come with little to no packaging.
Bars range from $10-$16 and last for up to 80 washes.
My favorite is their pinkalicious solid shampoo and conditioner bars designed for normal to dry hair.
The shampoo bar has a rich lather that gently cleanses, while the conditioner bar detangles and softens hair.
Just swipe each bar directly on wet hair, lather up, then rinse out. These leave my hair feeling clean, soft, and nourished.
For deep conditioning, Ethique’s the guardian solid hair mask works wonders. Infused with coconut oil, cocoa butter, and papaya extract, this little bar packs a moisturizing punch.
Rub it between your palms, apply to wet hair, and let sit for 5-10 minutes before rinsing out. It makes my dry ends feel silky and restored.
Ethique is cruelty-free, vegetarian, and uses biodegradable ingredients. Their shampoo bars eliminate single-use plastic bottles too!
Trader Joe’s Tea Tree Tingle
For just $3.99 each, you can get Trader Joe’s tea tree tingle shampoo and conditioner. They contain invigorating tea tree oil and cleansing peppermint.
This duo is perfect for refreshing your scalp and hair. The shampoo has a tingling sensation that helps remove buildup, while the conditioner prevents over-drying.
Using these leaves my hair feeling super clean and volumized without being stripped. And that crisp peppermint-tea tree scent really wakes up your senses!
I like to use Trader Joe’s tea tree tingle shampoo once a week to clarify my hair. The rest of the time I use a more moisturizing shampoo. But this one is great for an occasional deep cleanse. And you can’t beat the price!
The formula is free of parabens, phthalates, and artificial fragrances. Got an itchy scalp? This stuff feels amazing.
Giovanni
An eco-chic brand, Giovanni offers vegan and cruelty-free hair products starting at $5.99 each. Their shampoos, conditioners and stylers contain botanical extracts like avocado oil, olive oil, and jojoba oil.
One of my favorites is Giovanni’s smooth as silk deep moisture shampoo and conditioner. The gentle sulfate-free shampoo formula cleanses hair without stripping it.
Meanwhile, the rich conditioner provides silky softness and shine. I love how manageable my hair is after using these.
For styling, Giovanni’s LA Natural Styling Gel gives flexible hold and definition without crunchy residue. I scrunch a palmful into my wet curls and let air dry for touchable, defined ringlets.
This gel also contains nourishing botanicals so it doesn’t dry out my hair.
Giovanni is also paraben-free, dye-free and cruelty-free. Their products are affordable but don’t skimp on quality.
Nature’s Gate
This brand uses plant-derived ingredients like argan oil, shea butter, and jojoba oil in their haircare products. Shampoos and conditioners start at just $8.99.
One of my go-tos is Nature’s Gate biotin shampoo and conditioner. Formulated for thinning hair, the shampoo gently cleanses while adding body and volume with ingredients like biotin, ginger root, and vitamin B5.
Meanwhile the conditioner hydrates hair and helps strengthen it without weighing it down. It leaves my fine hair feeling fuller and boosted.
For styling and heat protection, Nature’s Gate avocado and olive oil spray is fantastic. Just spritz it onto damp hair before heat styling to guard against damage.
The blend of avocado oil and olive oil also provides natural shine and softness. My hair looks salon smooth after using this.
Nature’s Gate is cruelty-free, vegan, gluten-free, and free of parabens and sulfates. Their products nourish hair naturally.
Avalon Organics
Made with organic botanicals like quinoa protein, aloe vera, and vitamin E, Avalon Organics has shampoos and conditioners starting at $6.29 each. They are vegetarian, cruelty-free, and contain no GMOs, parabens, sulfates or phthalates.
One of my favorite collections is their lemon clarifying shampoo and conditioner. The invigorating lemon scent helps refresh your hair and senses.
And the formula with lemon essential oil, vitamin E, and botanical extracts gently removes buildup. My hair feels super clean but not stripped after using these.
For hydration, Avalon Organics nourishing conditioner with mango butter is amazing. Just apply after shampoo and let it soak in for a few minutes before rinsing out.
It makes my dry ends feel silky and smooth. The mango scent smells tropical too!
Avalon Organics is committed to using top-quality organic ingredients. Their affordable prices make natural haircare accessible.
Alba Botanica
Alba makes budget-friendly shampoos and conditioners that start at just $5.99 each. Their botanically-based formulas contain ingredients like citrus, coconut, and tropical oils.
One of my favorites is Alba’s coconut shampoo and conditioner. These gently cleanse hair while providing lightweight moisture with coconut oil and coconut milk.
I have wavy hair and this duo leaves it soft, shiny, and frizz-free. The scent transports you to a tropical beach!
For deep conditioning, Alba’s hair mask is fantastic. Just apply it to wet hair after shampooing and let sit for 5 minutes before rinsing out.
It intensely hydrates dry, damaged hair with shea butter, coconut oil, and avocado. A little goes a long way too.
Beyond shampoo and conditioner, Alba also makes styling products like their weightless coconut leave-in cream.
This helps nourish my hair while controlling frizz and flyaways. Their hairsprays provide flexible hold without stiffness or flaking.
Alba Botanica is cruelty-free, vegetarian, and free of parabens, phthalates, and artificial colors. Affordable but high-performing.
Jason Natural Cosmetics
Jason offers hair care products made with nourishing botanicals like jojoba oil, vitamin E, biotin, and sunflower seed oil. Shampoos and conditioners start at $8.99 each.
My personal faves are Jason’s jojoba oil shampoo and conditioner. These gently cleanse and hydrate hair with antioxidant-rich jojoba oil. I have dry, color-treated hair and this duo leaves it feeling soft and nourished, not parched. A little goes a long way too.
For deep conditioning, Jason’s sea kelp replenishing conditioner provides intense moisture. Just apply a generous layer after shampooing, let sit for 5-10 minutes, then rinse out.
The sea kelp extract and provitamin B5 transform even the driest hair. My ends feel silky and repaired.
Jason also makes styling products like their natural silk finishing spray. This lightweight mist smoothes flyaways and frizz without buildup or stickiness. Plus it contains silk amino acids that further nourish hair.
Love Planet Beauty
This eco-conscious brand makes affordable vegan hair care with ingredients like murumuru butter, macadamia oil, and coconut oil.
One of my favorites is their volume and fullness shampoo and conditioner. These are specially formulated for fine, limp hair.
The shampoo gently cleanses while adding body with wheat protein and peppermint. The conditioner pumps up volume too without weighing hair down.
Meanwhile, Love Planet Beauty’s curl defining cream makes styling so easy. This lightweight, non-greasy cream enhances natural curl pattern and cuts down on frizz when applied to damp hair before air drying. My curls look bouncy and defined, not crunchy.
They also offer hair masks like their nourishing argan and amber hair masque. Just apply it to wet hair after shampooing and let sit for 5-10 minutes before rinsing out. My parched ends drink up the moisture and feel silky smooth.
Love Planet Beauty’s shampoos and conditioners start at $9.99 each. They are cruelty-free and formulated without sulfates, parabens, silicones or phthalates.
Pacifica Beauty
Boasting cute packaging and enticing scents like pineapples and coconut, Pacifica offers budget-friendly shampoos and conditioners starting at $10 each.
My favorite scent is their pineapple curl defining shampoo and conditioner. The sulfate-free formula cleanses gently while adding shine and bounce. And the juicy pineapple coconut fragrance instantly transports me to the tropics!
For styling, Pacifica’s pineapples swing curl enhancing gel gives flexible hold and definition to wavy and curly hair types. I scrunch a dollop into my damp waves and air dry for touchable texture without crunchiness. The pineapple scent is so delicious too.
Pacifica also makes hair masks like their super flower overnight repair mask. Just apply liberally to clean damp hair, put your hair in a bun or braids, then wake up to silky soft strands! It’s powered by shea butter, coconut butter, and aloe.
Pacifica Beauty is cruelty-free, vegan, and formulated without sulfates or parabens. Their fun fruity scents and cute packaging makes haircare a treat.
Herbal Essences
For under $5 you can nab Herbal Essences bio:renew shampoo and conditioner made with ingredients like aloe, sea kelp, and green tea.
My favorite scent is their white grapefruit and mint shampoo and conditioner. The energizing citrus mint scent helps wake up my senses in the morning. And the formula gently cleanses and hydrates without stripping. My hair is left feeling refreshed and silky.
Herbal Essences also makes masks like their argan oil hair repair hair mask. Just apply after shampooing, let sit for 3-5 minutes, then rinse out.
This intensely hydrates dry, damaged hair with antioxidant-rich argan oil and shea butter. A little goes a long way too.
Beyond shampoo and conditioner, Herbal Essences offers a ton of styling products like mousses, gels, sprays and more. I love their curl boosting mousse and flexible hold hairspray.
Herbal Essences is PETA-certified cruelty-free. Their budget-friendly prices make quality haircare accessible.
Purology
At the higher end, Purology offers premium hair care formulated for specific hair types. While pricier than drugstore brands, they often go on sale for 20-30% off.
My favorite is their hydrate line designed for dry, damaged hair. The hydrating shampoo cleanses gently without stripping away moisture.
Meanwhile the rich, creamy conditioner provides intense hydration that actually lasts. Using this duo leaves my parched ends feeling silky and nourished.
For styling, Purology’s anti-fade complex multi-benefit leave-in spray is amazing. This heat protectant smooths flyaways, conditions hair, and helps maintain color vibrancy all in one. Just spritz it on before heat styling or air drying. It leaves hair frizz-free and shiny.
Purology also offers deep conditioning treatments like their pearlifying hair masque. This transform even the driest, most damaged hair. I apply it after shampooing and let sit for 10-15 minutes before rinsing out. It leaves hair incredibly soft and manageable.
Purology is sulfate-free, cruelty-free, and uses natural oils and extracts. Their premium formulas deliver salon-quality results.
Briogeo
Briogeo specializes in high-performing, naturally-based haircare. Their extensive line includes options for all hair types.
Formulas contain ingredients like rice water, avocado oil, peppermint and coconut. Products are cruelty-free, gluten-free and void of silicones, DEA and sulfates.
The Be Gentle, Be Kind shampoo and conditioner are great for dry, fragile hair. The creamy shampoo cleanses gently with a blend of aloe, honey and rice water. While the conditioner nourishes hair with quinoa extract and avocado oil. This duo leaves even my crispiest ends hydrated.
For curly hair, their Curl Charisma leave-in defining cream is a must-try. Just smooth it onto wet hair to enhance curl definition, tame frizz and add major shine.
My curls look bouncy and nourished, not crunchy. The rice water and shea butter are magic!
Briogeo’s Don’t Despair, Repair hair mask is amazing weekly treatment. It deeply conditions damaged hair with a nourishing blend of rosehip, almond and argan oils. Just apply after shampooing and let sit before rinsing out.
Leaves my hair stronger and smoother.
While pricier than drugstore, Briogeo offers salon-quality performance at an affordable price point. Their nourishing formulas make hair hydrated and healthy.
OUIDAD
A brand specially formulated for curly and wavy hair types, OUIDAD is a must-try. Their offerings harness the power of amino acids, botanicals and more to define curls and fight frizz. OUIDAD is sulfate-free, paraben-free and cruelty-free.
The Climate Control Heat & Humidity Gel is amazing for frizz protection and definition. It smooths and separates curls while locking in moisture, so hair stays bouncy and defined.
Just apply to wet hair before air drying. Love how it eliminates frizz!
Their Curl Quencher moisturizing shampoo cleanses hair gently without stripping natural oils. And the conditioner nourishes with botanicals like green tea and chamomile. Using this duo leaves my curls hydrated, springy and frizz-free.
For a weekly treatment, OUIDAD’s Intensive Curl Treatment deeply conditions with ingredients like olive oil and shea butter.
Just apply after shampooing and let sit before rinsing out. Transforms even the driest, frizziest hair into smooth, defined curls.
While not the most budget-friendly, OUIDAD products are concentrated and effective. A little goes a long way. If you have curly or wavy hair, it’s worth investing in these top-performing formulas.
Innersense
Innersense offers premium, botanically-based haircare for all hair types. Their offerings include shampoos, conditioners, styling products and more.
Formulas contain hydrating ingredients like coconut, shea butter, aloe vera and rosehip oil. Innersense is cruelty-free, gluten-free and made without sulfates or parabens.
The Hydrating Cream Hairbath shampoo gently cleanses hair while adding moisture. Follow with the Conditioner for hydration and detangling. This duo leaves my hair silky soft, not stripped. And the orange blossom scent is heavenly.
Define curls with the I Create Volume styling foam. Applied to wet hair, it boosts body and enhances natural curl pattern. No crunchiness either! Just touchable definition and frizz control.
For a weekly treatment, their Quiet Calm Curl Restoring hair masque is fantastic. Just apply after shampooing and let sit before rinsing out.
The nourishing formula smooths and hydrates hair beautifully. My curls look revived!
While definitely a splurge, Innersense products are concentrated and long-lasting. A little goes a long way, so bottles last months.
Treat your curls to these top-shelf formulas!
