It all started on a fateful Tuesday afternoon much like this one.
I was browsing my fave online shop when I stumbled upon a candy-colored mini skirt from MSGM.
I about died – it was love at first sight! The bold stripes, pops of color, playful silhouette – MSGM just gets me, y’know? Anyways, I clicked “purchase” faster than you can say “closet addition!”
When the mini arrived, I couldn’t wait to rock it for date night with my man.
But disaster struck when I tried it on – the fit was all wrong! Cue ugly crying… What was a fashionista to do?
That’s when it hit me – there must be other brands out there slaying the game with their own takes on MSGM’s signature aesthetic.
And sisters, was I right!
Moschino
Moschino has the cheeky, playful vibe of MSGM but takes it to the max with bold pop culture prints and graffiti lettering.
Creative Director Jeremy Scott dreams up literal interpretations like a dress with actual McDonald’s packaging or a bag shaped like a teddy bear.
He’ll put Spongebob Squarepants or Barbie logos on anything. The irony and kitsch factor are strong.
I especially love how Moschino isn’t afraid to make political and social commentary with pieces like their “Fashion Crime” capsule protesting the fur industry.
They also do a cool collab each season, like Sims-inspired looks or a Wizard of Oz collection.
The accessories are always a hoot – think chained pumps decorated with charms or a phone bag that actually lights up when it rings.
Moschino does wacky with an intellectual wink just like MSGM shows a serious skill for color play and textiles.
Philosophy di Lorenzo Serafini
This Rome-based brand masters ultra-feminine romantic styles with the same joie de vivre as MSGM.
Where MSGM shows its girlish spirit through color play, Philosophy goes full-on feminine with voluminous shapes and girly accents.
You’ll find prairie-style dresses with ruffle trims and lace inserts, dainty pearl buttons and bows.
Lots of polka dots, roses, and quirky retro accents, too – like collars with violet-shaped cutouts.
Blouses often have leg-o-mutton or puff sleeves for a Victorian doll vibe.
Silhouettes are big and dramatic, with gathered busts and nipped waists similar to vintage cuts.
They do some more form-fitting cocktail options too, like an off-shoulder satin mini covered in big ruffled tiers. But even the evening looks maintain the storybook playfulness.
Philosophy even uses prints like Alphonse Mucha paintings that just scream romantic femme. I’d style these pieces with delicate jewelry and Mary Janes for a modern Alice in Wonderland effect!
Sea New York
If MSGM’s stripes and color blocking got together with an easy New England prep vibe, the love child would be Sea NY.
They do tons of nautical staples year-round, like breton stripes on boxy tees, knit pullovers, and mini shirtdresses. Lots of camp collar button-ups and cotton poplin pieces, too.
Silhouettes are relaxed but still flattering – think loose midi skirts with thick waistbands that highlight the smallest part of your waist.
They riff on classics in playful ways, like a striped tee dress with eyelet floral lace trim. Sea NY’s color palette sticks to easy neutrals with pops of red, navy or yellow.
And the brand is big on sustainable practices by using natural, biodegradable fabrics.
So where MSGM plays with textiles in a mod Italian way, Sea NY keeps things minimal and nautical. Both brands have that sporty sense of irreverence though!
Self-Portrait
Self-Portrait has gained major fame for its feminine lace dresses, just like MSGM nails chic dressier pieces for occasions.
Founder Han Chong applies a romantic vibe through details like illusion panels, intricate ajour lace, draped necklines and flouncy ruffles.
But he keeps things modern with fits that balance an A-line swing silhouette with curve-hugging elements. Lots of midi lengths, too.
Self-Portrait has expanded into cool lace cropped tops, bustiers and pencil skirts that let you mix and match.
While lots of the lace comes in black and white for that soft bridal aesthetic, some pieces introduce MSGM-esque pastels, florals and polka dots.
They also do Prints with personality, like checkerboard or a newspaper collage motif. So where MSGM weaves whimsy through bright colors and contrast, Self-Portrait sticks to feminine lace while playing with edgy shapes. Both know how to make a gal feel confident on date night!
Caroline Constas
This contemporary label founded by Caroline Constas Birts share’s MSGM’s gift for playful prints and feminine silhouettes.
Where MSGM shows its lively spirit through bold color and stripes, Caroline Constas uses intricate florals and ditsy blooms.
Lots of wrap effect dresses with shirred waist details to cinch the figure. Mini lengths let you show some leg while still feeling sweet.
Off-the-shoulder and puff sleeve necklines add girly flair, along with ruffled trims. But the silhouettes avoid fussiness by balancing the volume with cutouts, open backs or form-fitting skirts. The brand also embraces neutrals more than MSGM, with lots of beiges, blushes and bronzed earth tones.
That makes the floral prints really pop without competing.
But they do fun color stories like a seaside-inspired capsule in ocean blues and corals. The swimwear is amazing, too – bikinis with floral appliqués or ruffle trims. Playful poolside glam, just like MSGM’s knack for color!
Galvan London
This London-based brand excels at party dressing with a modern edge, similar to MSGM’s knack for bold cocktail pieces.
Creative director Katherine Holmgren gives staples like the LBD, satin cami or sequin skirt a contemporary twist.
Plunging necklines, thigh-high slits and cutouts turn up the va-va-voom. They’ll mix ladylike fabrics like silk or lace with daring shapes, like a faux leather corset and shiny pencil skirt set.
Lots of jewel tones like emerald green and sapphire blue, but also done in classy satin instead of MSGM’s cotton candy brights.
Metallics add glam, like a liquid gold pleated midi skirt. And bold texture mixes like feathers and sequins layered over each other amp up the drama, similar to MSGM’s tactile color play.
Both brands also offer party-ready accessories, from MSGM’s crystal-studded slides to Galvan’s sleek box clutches. But Galvan’s sensual elegance makes it perfect for the woman who wants to stand out, subtly.
Diane von Furstenberg
DVF’s iconic wrap dresses epitomize easy, feminine glam much like MSGM’s printed midi dresses. Both empower women to embrace their beauty and strengths through confident, joyful style.
Diane von Furstenberg invented the wrap silhouette in the 1970s as a symbol of independence and sophistication. Made from silk jersey, the stretchy knit skims curves without clinginess.
Choose from colorful prints, solids, or graphic color blocking – all in soft, flowy fabrics that celebrate the female form. MSGM certainly takes inspiration from these flattering shapes.
DVF’s legacy also includes Studio 54 glam in the form of shimmery Halston-esque dresses perfect for disco.
Today, the brand offers separates beyond their signature dress, like pleated midi skirts, silk blouses and printed kimonos. MSGM and DVF both share a vibe of effortless jetsetter elegance. Just throw on one of their frocks, add a statement bag and heels et voila – Parisian girl chic!
Cecilie Bahnsen
Like MSGM, Cecilie Bahnsen has a romantic, feminine aesthetic full of dreamy prints and voluminous silhouettes.
The Copenhagen-based designer excels at dresses defined by airy, billowy shapes that feel both vintage-inspired and modern. Lots of babydoll and empire waist shapes paired with dainty details like smocking, puff sleeves and lace inserts.
Cotton, linen and broderie anglaise add lightweight ease for a carefree boho vibe. Floral prints abound, but often done in soft neutrals like blush pink rather than MSGM’s bold primaries.
Little collars, pearl buttons and grosgrain ribbons add playful polish.
MSGM certainly takes inspiration from Cecilie Bahnsen’s girlish charm. And both labels know how to make busy prints and textures feel breezy, not fussy. I’d style these dresses with flat sandals or minimal white sneakers for an effortless chic look straight off the streets of Copenhagen.
Johanna Ortiz
Colombian label Johanna Ortiz creates fanciful, feminine styles similar to MSGM’s flirty spirit. But she incorporates vivid Latin inspiration through ruffles, tropical colors and curve-flaunting details. Regal off-the-shoulder and sweetheart necklines are a signature.
You’ll also find waist-cinching smocks and ruched paneling that hugs the hips before blooming into full, flamenco-style ruffled skirts.
The romance factor gets amped up with brocade fabrics, intricate embroidery and splashy tropical blooms like hibiscus and bougainvillea prints.
Colors lean vibrant, even for neutrals like canary yellow and blush pink. While MSGM uses playful color blocking, Johanna Ortiz gravitates toward lively allover patterns that feel decidedly exotic.
And she crafts ladylike lace and crochet pieces in addition to her signature bold prints. Both MSGM and Johanna Ortiz capture a sense of girlish celebration through their joyful use of color, texture and femininity. ¡Olé!
Rejina Pyo
Korean designer Rejina Pyo shares MSGM’s eye for artistic details with her structured silhouettes and geometric accents.
Her pieces use clean lines, playful shapes and vivid pops of color for that modern art edge. She’s known for cool dresses, tops and skirts mixing business and pleasure.
For example, a button-up shirtdress with bold mismatched stripes and a paper bag waist, or a cropped tee with balloon sleeves and a graphic lemon print.
Rejina Pyo also plays with proportions and volume through origami-style folded details, rounded shoulders, and curved asymmetry.
Fans of MSGM’s artsy vibe and retro-mod colorblocking will dig these graphic statements. Both labels design clothes that feel artistic and creative but still completely wearable. And Rejina Pyo makes it all super durable and sustainable using recycled materials. How rad is that?
Mango
Spanish fast fashion giant Mango offers similar trend-driven statement pieces as MSGM’s lower-priced MSGM Play diffusion line. We’re talking bold prints, vibrant colors and of-the-moment silhouettes inspired by the runways but adapted for real life.
Mango’s affordable prices make it easy to rock current trends without blowing your budget. They turn out new collections constantly so there’s always something new to drool over.
Some of my current faves include a colorblock sweater dress, printed midi skirt with leg slit, and an oversized floral suit jacket for spring.
I especially love that Mango offers wearable takes on designer details, like ruched bodycon dresses, cut-out backs, puff sleeves and distressed denim done affordably.
MSGM Play also gives a youthful spin to sophisticated trends in an accessible way. Both brands do a great job making current catwalk looks fun and budget-friendly!
Rixo London
The vintage pinup vibe is alive and well in Rixo’s flirty floral frocks and matching sets. Founders Henrietta Rix and Orlagh McCloskey riff on retro styles with a colorful, irreverent twist similar to MSGM’s upbeat classics.
Rixo does fabulous dresses in retro prints from dizzy florals to polka dot, gingham and painterly patterns. Lots of smocked and babydoll silhouettes with flirty details like ruffles, puff sleeves and tie straps that cinch and define the waist.
They also do separates like high-waisted shorts with matching cropped blouses. Rixo’s palette plays up sumptuous jewel tones and pastels for a luxe effect.
MSGM likewise adds modern youthful contrast to ladylike silhouettes through playful details and bold color pairings. Both brands design statement-making pieces that feel timeless, not trendy. Rixo shows femininity and fun can go hand-in-hand!
Hope
Hope’s dresses have an effortless bohemian vibe akin to MSGM’s breezy sundresses and maxis.
Australian designer Hope Macaulay sticks to loose, relaxed fits often drawn from vintage shapes. Flowy linen, soft cotton gauze, and viscose create pieces that feel lived-in.
Ladder stitching, raw hems, and faded vintage washes enhance that timeworn effect. Prints skew toward boho florals and retro paisleys in a subdued color palette, unlike MSGM’s brights. Silhouettes stay loose and uncomplicated to keep the focus on the beautiful natural fabrics.
But Hope shows creativity in clever gathered smocks and tie details that give definition at the waist. Where MSGM plays with bold contrasting colorblocking, Hope keeps things subtly neutral and earthy. Both share that laidback feminine vibe. Effortlessly chic!
By Malene Birger
This Danish label takes MSGM’s quirky girlishness into sophisticated territory with tailored pieces, modern details and neutral hues.
Creator Malene Birger’s collections feature sleek silhouettes inspired by menswear but softened with feminine accents. For example, a satin blazer dress with billowing sleeves, or a blouse with contrast piping and ruffled bib.
Luxe fabrics like silk, cashmere and brocade exude understated elegance. Lots of camel, black, cream and navy instead of MSGM’s vibrant palette. Signature details include decorative buttons, bold lapels and statement cuffs that lend modern edge.
Malene Birger’s footwear and accessories echo the refined details as well, like embossed leather pumps or a quilted saddle bag.
Both labels share an appreciation for artful touches – MSGM through color and contrast, Malene Birger in refined textures and tailoring. If MSGM is the rebellious teen, Malene Birger is her grownup big sister!
Equipment
Fans of MSGM’s signature stripes and wearable prints would love Equipment’s colorful button-downs. This brand excels at luxe shirting in washed silk, soft cotton and fluid rayon.
Choose from bold horizontals, crisp micro checks, or abstract painterly prints. Lots of cropped and oversized styles, too. Equipment nails updated takes on classic patterns like polka dots, camo and animal prints – all in sophisticated neutral, black or white colorways.
They’re known for signature crisp poplin shirts as well as easy breezy silk pieces. MSGM likewise reimagines classic stripes, plaids and graphic tees in a modern Italian way. Both brands design printed separates with tons of versatility.
Just add jeans, skirts or shorts to create chic layered looks. When you want MSGM’s playful prints in understated colors and styles, Equipment delivers.
Acne Studios
Acne Studios blends Swedish minimalism with MSGM’s upbeat retro vibe through sleek silhouettes punched up by prints and textures.
Creative Director Jonny Johansson keeps things clean and modern with a muted palette of black, white, creams and pale pink. But he’ll liven up a simple jacket with contrast lapels or a banded sleeve detail.
Acne adds subtle ‘80s edge through boxy jackets with strong shoulders or midi pencil skirts with front slits. And they have fun with quirky abstract prints, distressed textures, and clever reworking of classics – like a jean jacket covered in colorful marbles.
MSGM similarly reimagines mod style through fresh silhouettes, artsy patterns and contrasting finishes. Both achieve that contemporary retro look without being overly referential. Acne Studios just does it in a more neutral, Scandinavian palette suited for MSGM fans with edgier taste.
Wandler
Wandler dazzles the accessories scene with Insta-worthy shoes and bags to complement MSGM’s bold prints and colors. Creative Director Elza Wandler considered architecture, product design and art before launching her line of sculptural footwear and bags.
She often incorporates curved lines, geometric hardware and unique shapes like a hexagonal heel or oval clutch.
Buttery soft leathers make her minimalist designs feel luxurious and feminine. Wandler’s color palette sticks to easy neutrals and primaries, letting the structural details shine rather than compete with MSGM’s lively patterns.
She also plays with contrasting textures like suede and mesh. And her recent bag collections feature details like hand-painted edges and organic materials that feel special.
MSGM’s visually striking clothes need accessories with quiet confidence. Wandler’s sleek, sculptural designs fit the bill.
Her colorblocked sandals, architectural heels and top-handle satchels lend modern edge in a subtle way. And the neutral color palettes don’t fight for attention with MSGM’s prints. Both brands create functional art for women who want to make a colorful statement.
Selfish Mother
Feel good fashion comes from this UK-based brand that empowers women artisans worldwide. Founder Jo Salter creates ethical sweats, tees and loungewear in a rainbow of feel-good colors and prints.
Garments are often upcycled from factory excess materials or vintage clothing to reduce waste. For example, a tie-dye hoodie crafted from recycled cotton. The inclusive sizing and focus on natural fabrics exudes MSGM’s joy of dressing.
Selfish Mother has collaborated with major names like Alexa Chung and Carrie Johnson to design limited collections.
Part proceeds go to artisan communities and frontline charities. So you can rock a rainbow stripe tee knowing it supports vulnerable women globally. The uplifting motto “You Do You” captures that celebratory spirit of MSGM’s confident designs. Spread joy through everyday fashion, stylishly.
Mara Hoffman
Vibrant prints and ethical practices intersect in Mara Hoffman’s collections of swimwear and ready-to-wear.
This New York designer creates vivid allover patterns drawn from nature, mythology and global cultures.
Signature designs include a “Lilac Labyrinth” one-piece with a dynamic graphic floral print, or a embroidered cotton caftan dress in cosmic “Supernova” motifs. Crinkled textures, playful tassels and kimono-style wraps exude laidback glamour.
Mara Hoffman uses sustainable materials like recycled nylon and partners with ethical factories to empower communities worldwide. The celebratory patterns and easy silhouettes echo MSGM’s colorful optimism. Make a vibrant, ethical statement poolside or on the streets.
Reformation
Cool, sustainable styles come from Reformation, known for flirty dresses, vintage-inspired separates and signature prints.
Their “Ref” graphic tees and lounge sets offer MSGM’s artsy vibe in comfy staples. Founder Yael Aflalo seeks high-impact fabrics like recycled cashmere and plant-based leathers to reduce the brand’s footprint.
Reformation’s effortless silhouettes, from smocked minis to puff-sleeve tops, pair sustainability with joyful dressing.
Pastel colors and floral prints add girlish charm while cut-out and open-back details feel modern. Vintage-washed denim, midi skirts and tie-front tops capture that retro spirit in easy LA style. Dress playfully, sustainably.
LoveShackFancy
Find your inner flower child with LoveShackFancy’s goddess-worthy frocks.
Their dresses evoke dreamy bohemian romance through diaphanous cotton, peasant blouses and lace trims. Flutter sleeves, dainty florals and ruffles convey youthful joie de vivre.
Billowy maxis in misty blue suggest sea nymph escapes, while an embroidered linen mini channels woodland fae.
Founder Rebecca Hessel Cohen admires vintage peasant styles and Edwardian lace but renders them in soft hues for a modern fairy tale aesthetic.
Pair the romantic pieces with whimsical accessories like beaded chokers and floral crowns. LoveShackFancy makes every day feel magically transportive, like MSGM’s gift for optimistic dressing.
Rotate Birger Christensen
This Copenhagen label melds minimal Scandi cool with breezy, feminine details à la MSGM. Clean, relaxed silhouettes keep the focus on innovative fabrics and prints.
Case in point: a strapless sundress in a graphic floral print made from eco-friendly wood fibers. Founders Jeanette List Amstrup, Thorkild Winthereik and Christina Exsteen prioritize natural textures and ethical production.
Their crisp cotton blouses, knit polos and easy wrap dresses capture laidback Danish style. Unique details like knotted necklines, cropped hems and oversized sleeves add artful edge. Rotate’s refined prints and silhouettes will appeal to MSGM fans craving effortless sophistication.
