I’ll never forget the first time I stepped into an H&M store.
The trendy styles, affordable prices, and joy of discovering new favorites – it was love at first sight.
But over the years, I’ve found other brands that give me that same rush.
Just Look at these beauties here:
Brands Like H&M Photo Gallery
Zara
Zara is like the cool older sister of H&M – similar styles at wallet-friendly prices, but with a bit more polish.
Their clothes may cost slightly more than H&M, but the quality and fit make them worth it.
For example, I recently bought a blazer from Zara that looks way more expensive than it was.
The fabric is thick and structured, but it still has a nice drape.
And the tailored fit through the shoulders and waist is really flattering.
I always get compliments when I wear it.
Zara also offers trendy accessories like bags, shoes, and jewelry to complement their clothes.
I love their unique handbags that add a stylish touch to any outfit.
And their ballet flats and mules are comfy enough to wear all day while still looking polished.
Zara’s stores are designed just like H&M with tidy displays that make shopping fun.
They arrange pieces by outfit so you can get inspired to mix and match.
The dresses, pants, tops, and accessories are right next to each other.
So you can easily build a head-to-toe look.
Zara also refreshes their inventory rapidly to keep up with the latest trends just like H&M.
So you’ll always discover new arrivals when you stop by.
You’ll pay a tad more, but the long-lasting style and compliments are worth it.
Forever 21
Forever 21 is a mecca for trendy fast fashion.
Like H&M, they churn out new styles at lightning speed.
From going-out looks to basics and accessories, you’ll find all the latest fashion for less here.
Forever 21 is my go-to when I want to get a bunch of inexpensive trendy pieces for a vacation or girls’ night out.
I can find cute tops, dresses, and bottoms inspired by runway looks and celeb styles for super cheap.
For example, I recently bought a ruffled floral mini dress from Forever 21 for less than $20.
It looks just like something I’ve seen on Instagram influencers.
The quality isn’t the best since it’s so affordable.
But for the price I don’t mind if I only wear it a few times.
That’s the fun of fast fashion!
Forever 21 also has a ton of trendy shoes and accessories like hair clips, hats, and jewelry.
I love stocking up on their hair scrunchies – the patterns are so cute and they’re only a couple bucks.
Their stores are massive, with new arrivals displayed front and center just like H&M stores.
You’ll find all the hottest trends from denim to athleisure, satin dresses to graphic tees.
It’s easy to get overwhelmed by the huge selection!
But I just start at one side and make my way through to scout out new gems.
The accessories section is my favorite part – I never leave empty-handed!
It’s fashionable and fun for those days when you want quantity over quality.
ASOS
ASOS brings together all your favorite brands in one online shop – including their own affordable in-house labels.
Their massive selection means endless outfit options delivered right to your door.
ASOS is like a one-stop online destination for all my fashion needs.
They carry tons of brands, from higher-end designers to fast fashion like H&M.
So I can browse designer looks for inspiration, then shop the affordable versions from ASOS’s own brands.
For example, they’ll have a $500 dress from Reformation that I adore.
Then right below it, a $50 dupe of the same dress from their label ASOS DESIGN.
The quality might not be quite as nice, but the look and fit are spot on for a fraction of the price.
ASOS also offers free shipping and returns in the US, so online shopping is a breeze.
I like to order a few sizes of an item to find the perfect fit, then send back the rest for free.
Their mobile app makes it easy to shop looks on the go and track deliveries too.
ASOS adds over 5,000 new products to their site every week – even faster than H&M’s production schedule.
So I’m constantly discovering and trying new arrivals I love.
It’s my go-to for affordable fashion 24/7 thanks to their massive online selection and convenience.
Topshop
Topshop is my go-to for on-trend pieces with an extra dose of cool.
Their clothes have a youthful, edgy vibe just like H&M.
And their stylish basics always fit just right.
I discovered Topshop in college and fell in love with their trendy yet edgy style.
Their pieces aren’t as inexpensive as H&M, but the quality and fit is better.
For example, I have a few bodysuits from Topshop that I’ve worn countless times over the years.
They’ve kept their shape despite lots of wear and washes.
The fabric is thick enough to be opaque and shapewear-like.
But it’s still soft and comfy for all day wear.
Topshop’s jeans are also my holy grail – they make my butt look amazing!
I get compliments every time I wear their Joni style skinny jeans.
The fabric lifts and sculpts just right.
And unlike cheaper denim, Topshop jeans don’t get misshapen and baggy with wear.
Topshop releases new collections monthly to keep their selection fresh.
Their store displays and website make it easy to spot the latest arrivals.
I love browsing their new items since they always have unique statement pieces I don’t see anywhere else.
Like a faux leather moto jacket with cool quilted details, or a satin cami dress in an unexpected print.
Topshop’s in-store experience is fun with trendy music playing and stylish displays.
The fitting rooms have great lighting – flattering for selfies to get second opinions from friends!
The quality and fit exceed H&M, making the prices totally worthwhile.
Mango
This Spanish brand dishes out
fast fashion with exotic, European flair.
Mango’s clothes have a chic sensibility that’s similar to H&M – minus the cookie-cutter feel.
I first discovered Mango when I studied abroad in Europe and fell in love with their sophisticated style.
Their pieces definitely have more polished details than H&M, thanks to the brand’s Spanish influence.
For example, I have a beautiful red dress from Mango with a flouncy ruffle skirt and intricate floral lace top.
It looks like something you’d wear for a flamenco dance!
The fabrics Mango uses also have a touch more luxury than H&M’s.
I have a wool coat from Mango that feels like cashmere – so soft and warm.
And their silk tops drape beautifully and feel breezy in warm weather.
Mango’s runway-inspired pieces have bolder colors and prints than H&M.
Think vibrant hues like emerald green, rich magenta, and sapphire blue.
And vivid patterns like tropical florals and boho paisleys.
If you want to make a vibrant fashion statement, Mango is a great affordable option.
Their clothing runs a bit more expensive than H&M since it uses higher-end materials.
But the quality matches the price point.
Items are designed to last through seasons of wear, not just a few washes.
Mango also offers trendy accessories like bags, shoes, and jewelry to complement their clothes.
Their heels and booties are comfortable enough for all-day wear but still look sharp and polished.
If you want something beyond basic from H&M, Mango adds sophistication and vibrance.
Missguided
Missguided takes fast fashion to the max with lightning-fast production and over 1,000 new styles hitting their site each week.
Their clothes have the youthful look and feel of H&M at even lower prices.
Missguided is like H&M on overdrive when it comes to pumping out the latest trends.
They add new arrivals to their site daily, with over 1,000 new clothing and accessory options every week.
It’s overwhelming but so fun to browse when you want a quick fashion fix!
Missguided’s in-house designers are always inspired by the latest celeb and influencer looks.
So you can find spot-on imitations at a fraction of the price.
For example, I bought a dupe of Kim Kardashian’s viral cut-out bodysuit for just $22.
It looks nearly identical to the $108 Skims version.
The fabric is a little thin, so I wear nipple covers with it.
But for pictures, it looks just as sexy as Kim’s!
Missguided also has fun Y2K-inspired pieces like belly chains, denim mini skirts, and bandana tops.
I can channel my early 2000s teen spirit for less than $30 an outfit.
Their accessories are also super affordable like $5 handbags and $10 heels.
You can refresh your whole look on a budget.
Missguided’s prices are hard to beat thanks to their lightning-fast production schedule.
Just don’t expect pieces to last more than a few wears.
It’s perfect when you want to look stylish in the moment and not break the bank!
Uniqlo
Uniqlo makes affordable style seem effortless.
Their timeless, minimalist basics look way more expensive than they are.
Mix their pieces into your H&M outfits for a luxe upgrade.
Uniqlo is my go-to for high-quality basics with a minimalist aesthetic.
Their clothes may seem basic at first glance – but the materials and fit are exceptional.
For example, Uniqlo’s Supima cotton tees are so soft and drape beautifully.
They feel luxurious, not cheap and stiff like other budget basic tees.
And the fabric doesn’t shrink or lose its softness over time.
I also love Uniqlo’s Heattech line for winter base layers.
Their long sleeve tops and leggings keep me so cozy and warm without bulk.
The fabric is ultra thin but insulated – almost like magic!
Uniqlo’s style may be minimal, but their attention to technical details is maximum.
Their clothes feature innovative fabrics, washes, and dyes.
So pieces perform beautifully wash after wash.
Uniqlo’s prices are similar to H&M – but their quality far exceeds it.
Their investment in high-tech materials makes basics anything but basic.
Mixing Uniqlo into your H&M wardrobe elevates the look instantly.
Their fabrics, fits, and colors effortlessly pull together an expensive designer aesthetic for less.
It’s minimalism done impeccably.
GAP
GAP is a classic brand you can always count on for casual essentials and wardrobe staples similar to H&M – think denim, tees, and sweaters.
But their clothes have a wholesome Americana vibe that’s all their own.
GAP has been one of my go-to stores since childhood for good reason – their classic American style never goes out of fashion.
Their clothes have an effortlessly casual vibe just like H&M, making them easy to mix and match.
GAP’s jeans are a wardrobe staple for me. I’ve been loyal to their Classic Straight fit for years.
They have just the right amount of stretch to be comfy but still flattering.
I also love their soft knit sweaters, especially the waffle-textured ones in the fall.
They’re the perfect weight to layer over tees and under coats.
And GAP’s cotton tees have the ideal thickness – not too heavy or too thin.
Their neutral color palette makes it easy to pair pieces together.
Khaki, navy, black, gray, and white – you really can’t go wrong mixing their staple shades.
GAP also offers seasonal capsule collections with inspired Americana themes, like ’90s grunge or retro flare.
It’s fun to browse these limited-edition pieces for vintage throwback style.
Their prices are similar to H&M – fairly inexpensive for the quality.
Their classics have stayed relevant through decades and always will.
Old Navy
At Old Navy, the whole family can stock up on basics for less.
Their huge selection of denim, tees, activewear, and more have the same casual style as H&M essentials.
Old Navy is my top choice for outfitting my family in quality basics we can all mix and match.
Their prices are so affordable – think tees for $5-10, jeans for $20-40.
It’s easy to load up on their staples for everyone without overspending.
Old Navy’s denim is my go-to for the kids. The built-in stretch makes hand-me-downs last years.
And their soft cotton tees come in every color and fit both my kids from season to season.
For adults, Old Navy’s extensive denim selection offers lots of fits, washes, and styles just like H&M.
Their mid-rise skinnies and Powersoft leggings are wardrobe essentials for me.
The Powersoft fabric is so opaque and comfortable, I wear them to workout and lounge.
Old Navy also offers a ton ofcoordinating family pajama sets for cozy matching moments.
And their activewear like compression leggings and lightweight running tees is great quality at low prices.
They frequently offer huge discounts both online and in stores too.
So stocking up on basics when they have a 50% off sale is awesome.
You can get a whole new wardrobe for nearly half off if you shop smart.
Old Navy’s selection is extensive across adults, kids, and baby categories.
No matter your family’s ages and styles, they’ve got you covered for less.
Mixing their affordable staples with H&M’s trendy pieces is the perfect budget-friendly combo.
Mango Outlet
Like an off-price version of its sister brand, Mango Outlet takes the already affordable prices of Mango and slashes them even more.
It’s the perfect spot to score steep discounts on stylish clothes.
If you love Mango but want to save even more, their outlet shops and website are a treasure trove.
The outlet offers past season stock and samples at discounts up to 70% off.
I’ve scored gorgeous blouses, dresses, and jumpsuits for as little as $10 here.
Some pieces may be from a year or two ago, but Mango’s styles are pretty timeless.
So even if it’s not the latest collection, the quality and design still feel fresh.
The outlet clearance section can be hit or miss as far as sizes and selection go.
But with a little digging, you can find amazing deals on stylish clothes and accessories.
I always check the outlet site first before I purchase something full-price from Mango.
Chances are I can find a similar item there for much less.
Signing up for their email list often gives Early Access to sales too.
So you can start filling your cart before the big crowds arrive!
One tip – don’t wait too long if you see an item you love.
Outlet stock turns over quickly and sells out fast since the deals are so good.
It’s absolutely worth a visit or scroll through the site when building your wardrobe.
Nasty Gal
Nasty Gal brings vintage-inspired fashion with a rebellious attitude.
Their edgy styles have a cool factor similar to H&M’s trendier pieces.
If you love H&M but wish they had more edge, Nasty Gal is a great option.
Their clothes reimagine retro styles with a seriously cool punk-rock vibe.
I’m talking plaid miniskirts, faux leather moto jackets, and band tees turned dress.
Each piece has little rebellious touches like safety pins, straps, or hardware.
It’s vintage-inspired fashion that’s far from stuffy.
Nasty Gal also offers super on-trend items like ruched bodycon dresses, satin corsets, and mesh everything.
Their lacy bodysuits and edgy heels are hotter than anything you’ll find at H&M.
Their accessories are killer too – chokers, harnesses, patent leather purses – with just the right amount of attitude.
Nasty Gal’s prices are similar to H&M, though some special pieces cost more.
You’re paying for the extra design details and daring style.
The quality meets the price point – not the highest but not disposable fast fashion either.
Nasty Gal lets you explore more provocative trends in a budget-friendly way.
If you find H&M a little too tame, add some Nasty Gal rebel flair to your wardrobe.
Boohoo
Boohoo keeps up with all the latest trends – like H&M, but at warp speed.
Their site adds up to 100 new clothing and accessory styles daily, so you’ll never get bored.
If you love having constant newness in your wardrobe, Boohoo delivers big time.
They add new arrivals to their site every single day – up to 100 new items across clothing, shoes, accessories.
It’s overwhelming but so fun to browse when you want a quick fashion fix!
Boohoo’s designers are always on top of the latest celeb styles and runway trends.
So you can shop spot-on imitations at fast fashion prices.
For example, they recreated Bella Hadid’s viral naked dress just days after she wore it.
I bought the dupe for just $20 and felt like a supermodel.
Boohoo also has cute vacation-ready styles like crochet dresses, strappy sandals, and beachy bags perfect for summer.
And their going-out section is stacked with hundreds of sexy clubwear looks to wow your girls’ night.
With new options popping up daily across categories, outfits never get boring.
Boohoo’s prices almost seem too good to be true – most things are under $30.
The reduced costs come from their lightning-fast production timeline.
So quality meets the price point but won’t last forever.
But for super affordable instant fashion gratification, Boohoo can’t be beat.
It makes staying on trend 24/7 possible even on a tight budget.
Shein
Shein takes fast fashion to the extreme, with on-trend styles inspired by the runway added daily.
You can build a whole new wardrobe for less thanks to their insanely affordable prices.
If you’re obsessed with buying the latest fashion but don’t want to go broke, Shein is perfect.
They add literal thousands of new arrivals to their site every single day across all categories.
It’s totally overwhelming but makes staying on top of trends effortless.
Shein’s in-house designers recreate catwalk and celeb looks at lighting speed.
So you can find near-exact copies of luxury fashion for shockingly low costs.
I’m talking knock-off corset tops and skinny jeans for $5-10 each.
You can outfit yourself in the latest runway styles for less than $50 an entire LOOK.
Shein also churns out super trendy accessories, shoes, and bags every day.
I love their jewelry dupes of designer pieces that look nearly identical.
And you can’t beat $15 heels and $10 clutches in every trendy shape and color.
Shein’s prices are hard to believe thanks to their super streamlined operation.
Just don’t expect pieces to last – they’re meant for the instant must-have moment.
But who cares when you can afford to replace it tomorrow with another Shein steal?
It’s fast fashion at warp speed – but who doesn’t love a good thrill ride?
PrettyLittleThing
PrettyLittleThing lives up to its name with cute, youthful styles similar to H&M.
And with most items under $50, you can afford to get them all.
If you love H&M for its playful, girly vibe, PrettyLittleThing takes it up a notch.
Their clothes have extra feminine details like ruffles, bows, and silky fabrics in candy colors.
It’s fashion with a heavy dose of charming – think mini skater dresses, off-the-shoulder tops, and strappy heels.
PrettyLittleThing adds new styles to their site daily so cute options are endless.
They’re inspired by Instagram influencers and celebs like Kylie Jenner.
So you can shop spot-on dupes of the latest party looks and vacation outfits for less.
I love their going-out section – you can dress to impress for every club night of the week.
They have hundreds of bodycon mini dresses, metallic skirts, and lace bralettes to mix and match.
Prices start at just $10 for basic tees and go up to $50 for dresses and shoes.
But most items are right around $30 – super affordable for the look you get.
PrettyLittleThing makes staying on top of playful trends easy on your wallet.
H&M has cute options but PrettyLittleThing takes it to the max with ultra-femme charm.
Charlotte Russe
Charlotte Russe is fashion meets flirty – think H&M vibes with extra sass and glitter.
From party clothes to athleisure and shoes, they’ve got stylish picks for every budget.
If you want your fashion with a side of sass, Charlotte Russe delivers.
Their pieces take trendy H&M style and sprinkle in a dash of salon glam.
I’m talking plunging necklines, metallic fabrics, and faux leather everything.
Their clothes are sexy and daring without losing the fun feminine vibe.
Charlotte Russe kills it with going out clothes – bodysuits, mini skirts, sequin dresses.
You’ll be dancing the night away in style for less than $50 an outfit.
They also have cute loungewear like jumpsuits, joggers, and sports bras for weekend wear.
And their shoes are super affordable, with tons of micro-trend styles under $30.
Think clear heels, fluffy slides, neon lace-up sneakers.
Accessories too – hoops, hair clips, clutches, and jewelry in every finish.
New arrivals come in quickly, with micro trends cycling out fast here.
So you can stay on top of what’s hot right now without spending a fortune.
